2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

A3. What is your estimated growth forecast for your business over the next 12 months?

•          Increase significantly
•          Increase somewhat
•          Stay the same
•          Decrease somewhat
•          Decrease significantly

A4. How big is your premises?

•          …. (sqm)

A5. What was your business’s gross revenue last financial year?

•          Zero to less than $50,000
•          $50,000 to less than $200,000
•          $200,000 to less than $2million
•          $2million to less than $5million
•          $5million to less than $10million
•          $10million or more


B: Impact of Tourism on your Business

B1. Generally speaking, what proportion of your turnover would come from the following sources:
•         ….% Residents of Noosa Shire
•         ….% Elsewhere in the Sunshine Coast
•         ….% Elsewhere in South East Queensland
•         ….% Other Queensland
•         ….% Interstate visitors
•         ….% International visitors

B1a. What tools do you use to measure the sources of your turnover?

•          Anecdotal
•          Postcode analysis
•          Online ordering
•          Other
                o    Please specify

B2: Which of the following statements best reflect your thoughts regarding the impact of tourism in Noosa on your
business?

•          My business’s profitability relies on tourists, and without them I wouldn’t be operating
•          My business’s profitability benefits from tourists, and without them I would be less profitable
•          My business’s profitability benefits from tourists, but it wouldn’t make much difference for my business without
them
•          My business’s profitability does not benefit from tourists
•          Tourists detract from the profitability of my business

B3: On a scale of 1 – 5 where 1 is ‘strongly disagree’ and 5 is ‘strongly agree’, how would you respond to the following
statements?
•         There are more employment opportunities in my business because of Noosa’s tourism appeal
•         There are more employment opportunities in Noosa generally because of tourism
•         Because of the benefits of tourism, I have been able to invest more in my business than I otherwise would have
•         Council invests more in infrastructure because of the level of tourism in Noosa
•         The private sector invests more in Noosa because of the level of tourism
•         Noosa is very reliant on tourism which makes local businesses vulnerable to seasonal visitation changes and
          downturns in tourism

B4: On a scale of 1 to 5 where 1 is ‘very negatively’ and 5 is ‘very positively’ and 3 is neutral, How would you describe the
impact of tourism on your business with regard to:
•          Attracting good staff
•          Keeping good staff
•          Future planning for staff numbers
•          Future planning for stock/equipment requirements




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