Planning Economic Report MCU13/0087 (attachment to Email 4 of 5)

                                                            Section 2: Trade area analysis




     2.3 Socio-demographic profile

     Table 2.3 summarises the socio-demographic profile of trade area residents based
     on the results of the 2011 Census. The socio-demographic profile compares the
     trade area population to South-East Queensland averages.


     • The average age of residents is 43.2 years is significantly higher than the
       South-East Queensland average of 37 years. There is also a lower proportion of
       residents aged 40 years and younger and the proportion of residents aged 60
       years and over exceeds the South-East Queensland average by more than
       10%.


     • In terms of household and family structure, the trade area is similar to the
       South-East Queensland average, with three (3) exceptions:


     • a lower proportion of couples with dependent children;


     • a higher proportion of couples without dependent children; and


     • a slightly higher level of lone person households.


     • The average income levels throughout the trade area appear less in
       comparison to the South-East Queensland average reflecting an older ‘retired’
       demographic. While household incomes are lower, a higher proportion of
       disposable income is likely to be maintained. The low proportion of dependent
       children   coupled   with   the   significant   proportion   of   ‘owned’   homes    -
       approximately 35% within the MTA and approximately 38% within the Noosa
       Heads immediate area suggest this. In turn, this has an inflationary effect on
       retail spending which is reflected in section 3.


     In summary, the main trade area population is generally characterised by a high
     proportion of retirees who are attracted to the coastal lifestyle of the Sunshine
     Coast.




                                                        Noosa Heads Bowls Club, QLD
12
                                                              First Choice Assessment           12
                                                                              Coles Group