Planning Economic Report MCU13/0087 (attachment to Email 4 of 5)

                                                                Section 4: Competition




     4.2 Hotel/Tavern competition

     The locations of current hotels / taverns comparable to the proposed hotel onsite
     are illustrated on the following map.


     Primary Trade Area
     There are approximately four (4) competing taverns/hotels within the PTA. Sogo
     bar located adjacent to the site in the Noosa Junction Plaza is the closest
     competing supply followed by the Noosa Reef Hotel located along Noosa Drive
     (approximately 500 metres north-east of the site).


     Secondary Trade Area
     There is more competing supply located within the STA compared to the PTA with
     six (6) operating hotels/taverns. The majority of the supply is within Noosaville
     and Tewantin located to the west of the site.


     It is noted that based on the proposed development layout for the site, the
     planned hotel onsite will result in a net reduction of hotel GLA compared to the
     existing Noosa Bowls Club facility. Given the net reduction in hotel GLA onsite,
     there is expected to be very limited change to the competitive environment for
     those competing hotels identified throughout the trade area.




                                                     Noosa Heads Bowls Club, QLD
22
                                                           First Choice Assessment       22
                                                                         Coles Group