Planning Economic Report MCU13/0087 (attachment to Email 4 of 5)

                                                               Section 6: Economic impact




     As   previously    estimated,    net   employment    resulting   from    the   proposed
     development is expected at 62 net jobs. Based upon the ABS employment
     multiplier for the retail industry (of about 1.6) we estimate this would also lead to
     a further 25 multiplier induced jobs.


     The proposed development will therefore result in a significant stimulus to the
     Noosa Heads economy, with an estimated 120 jobs in total.


     6.3 Consideration of trading impacts

     A number of factors need to be taken into account in determining the likely
     trading impacts and subsequent consequences arising from the proposed First
     Choice liquor store, on other retail facilities within the trade area.


     The following analysis presents a projection of the anticipated impacts on other
     retail liquor outlets in the trade area, and also considers the resulting average
     trading level for all retail liquor outlets.


     The impacted retailer has a number of possible actions which it may take in order
     to mitigate the extent of the impact or may eliminate it all together. Expansions
     and improvements may be undertaken at other developments throughout the
     trade area, and all of those factors can change the nature of the impact of the
     new development.



     Impacts on retailers within the MTA


     Table 6.3 compares the sales likely to be generated by existing trade area
     retailers from 2012-2018, both with and without the proposed First Choice liquor
     store. All figures are expressed in constant dollars and include GST.




                                                         Noosa Heads Bowls Club, QLD
32
                                                               First Choice Assessment      32
                                                                              Coles Group