MCU14/0106 & OPW15/0001 Compiled Information Request Response

                                                                                                       Noosa Civic Expansion
                         28 Eenie Creek Road, Noosaville and parts of the road reserves of Hofmann Drive and Walter Hay Drive



3.4         Centres Analysis
            “The Retail Needs Assessment does not consider the extent to which the expansion of the Noosa
            Civic might impact on other MRACs and the Maroochydore PRAC. Vacancies can provide an
            indication of centre performance and need for any additional floor space.

            Information Required:
            13   Provide a summary analysis of vacancies within the Maroochydore PRAC and
                 Nambour MRAC and provide commentary on potential causes of any persistent
                 vacancies.”
            RESPONSE
            Refer to Appendix B – Retail Needs Response to this report for a response to Item 13.

3.5         Noosaville Intercept Survey Methodology
            “The location for the Noosaville surveys along Gympie Terrace would be more likely to over-
            sample visitors, because residents accessing facilities within the Noosa Homemaker Centre and
            Noosa Village Shopping Centre would be largely excluded. A more appropriate approach might
            have been to conduct intercept surveys at both Gympie Terrace and in the immediate vicinity of
            Noosa Village Shopping Centre.

            Information Required:
            14   Clarify to what extent the location at which intercept surveys were conducted for
                 Noosaville may have skewed the proportion of non-resident respondents and what
                 measures were undertaken to reduce the risk of a skewed response towards non-
                 residents within the Noosaville survey sample.”
            RESPONSE
            Noosaville survey results relate only to the Noosaville River Precinct due to private ownership
            issues. This bias was known, acknowledged and accounted for by Urbis in its Retail Needs
            Assessment.
            The Noosaville River Precinct is likely to have included a higher proportion of visitors than the
            centre as a whole. The original assessment was adjusted to account for same through an iterative
            approach, including the use of transactions reported by Quantium, retail turnover estimates, and
            distributions for other centres, particularly in relation to visitors. The adjustments made were also
            required to ensure that the turnover allocation model balanced and was internally consistent.

3.6         Intercept Surveys
            “The intercept surveys do not provide any new survey of Noosa Civic shoppers or intercept
            surveys from Maroochydore PRAC. Updated intercept surveys of Noosa Civic would allow direct
            comparison with the surveys of the four other centre localities. It is possible the 2012 customer
            surveys of Noosa Civic might provide similar insights but the presentation of these results does
            not allow meaningful comparison.

            Information Required:
            15   Interrogate the findings of the 2012 customer survey of Noosa Civic and, if available,
                 provide the following information:
                 (a) Proportion of respondents from each of the identified trade areas versus non-
                     resident respondents.
                 (b) The main reasons for attending Noosa Civic.”
            RESPONSE
            Refer to Appendix B – Retail Needs Response to this report for a response to Item 15.
June 2015                                            Cardno HRP                                                           14