MCU14/0106 & OPW15/0001 Compiled Information Request Response

                                                                                MCU14/0106




There are concerns with the direct applicability of the Quantium EFTPOS data to
convenience or supermarket based shopping trips and whether the impacts on the
Noosaville centre, which hosts a Woolworths and Aldi, have been fully identified.

Information Required
16     Clarify how EFTPOS data sourced from Quantium has been moderated to account
       for cash transactions, given some retail segments (particularly those dominated by
       transactions of less than $50) remain a significant method of payment.
17     Provide an analysis of the likely competitive impacts of the Noosa Civic expansion
       on supermarkets located in Noosaville and Noosa Junction. This might involve
       reporting the proportion of centre impacts attributable to those supermarkets.

Issue – Retail Impacts
The Retail Needs Assessment cites a number of approved and proposed developments
that might influence activity within the identified trade areas, including the expansion of
Sunshine Plaza, expansion of Noosa Fair and the approved Masters Home Improvement
Centre. The impact analysis does not include these approved developments. Impacts
must be assessed for existing, approved and designated centres and include the extent to
which a proposed development might impede the uptake of existing approvals.

Information Required
18     An amended impact analysis, such that the calculation of impacts at 2018 includes
       the approved developments in the base case of the impact assessment (that is,
       assumes approvals have been acted upon).

Issue – Retail Expenditure Propensity
Retail expenditure propensities for each of the identified trade areas have not been
reported in the Retail Needs Assessment, with propensities only reported for the primary
trade area and the aggregation of all trade areas.

Retail expenditure propensities for the identified trade area utilised are higher than the
State average despite residents of the identified trade area having significantly lower
incomes and still subject to significant housing costs. Limited explanation is provided for
this apparent discrepancy.

Information Required
19     Provide the retail expenditure propensities for each of the identified trade areas as
       per the format provided in Table 5.6 of the retail need assessment.
20     Provide an analysis of trade area demographics that corroborates the relatively high
       retail expenditure estimates for the identified trade area(s) compared with State
       averages sourced from third part, Market Data Systems.
21     Advise to what extent the data provided by Market Data Systems has been “reality
       checked” in relation to the identified trade area(s).

Issue – Visitor Expenditure
The Retail Needs Assessment suggests the pool of tourism retail spending in Noosa
(assumed to mean Noosa Heads-Noosaville) would increase by $105M between 2014 and
2023 but does not provide a base estimate or end year estimate.




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