MCU14/0106 & OPW15/0001 Compiled Information Request Response

ids Based on the floorspace survey outlined in the DA report, as well as other sources, derive the
amount of floorspace in each activity centre, by post code and at the category level.

3. Combine steps 1 & 2 to derive the average trading levels at each activity centre/location.
Recalibrate iteratively to ensure they are in line with appropriate levels, having regard to
benchmarks and performance drivers, and are reflective of the composition and quality of
retailers in each precinct.

This methodology is obviously very detailed. Our overarching consideration has been to ensure that the
distribution of turnover estimated for each centre, and hence market shares, results in a ‘systems
approach’ to modelling the network of centres which is internally consistent.

Specific Supermarket Impacts

The Information Request calls for an analysis of the likely competitive impacts of the Noosa Civic
expansion on supermarkets located in Noosaville and Noosa Junction. Ordinarily, the direct competitive
effects of a proposal on an individual retailer, such as a supermarket would not be considered a matter
relevant to a planning application. This is, in effect, commercial competition.

Despite this, we have undertaken the analysis and provide the following outcomes:

« Given the localised catchments of supermarkets, the impacts on supermarkets at Noosaville and
Tewantin are likely to be 2-3% points greater than the levels shown in Table 8.5 of the DA report.

® The supermarkets in these locations are understood to trade strongly, and this level of impact is not
considered likely to affect the viability of these stores, or the availability of goods and services to the
communities they serve.

= The higher level of impacts on the supermarkets in these locations, in percentage terms, also means
that the impact on the remaining retailers in these centres would be lower than indicated in the DA
report.

; URBIS
1 4 TRANSACTION DATA NOOSA RESPONSE REPORT - RETAIL ECONOMICS JUNE 2015 V2