2014-08-19 Infrastructure and Services Committee Agenda

INFRASTRUCTURE & SERVICES COMMITTEE MEETING AGENDA                                 19 AUGUST 2014


       Four additional TransLink services operate throughout the Noosa region but travel outside
       the Shire and into Maroochydore, Nambour, and Eumundi (Routes 620, 622, 630 and 631).
       These services have historically not been included in the Noosa Free Holiday Buses
       service. As a result, to cater for the residents between Peregian Beach and Sunrise Beach,
       and the influx of people in the Noosaville precinct, the following additional shuttle services
       are recommended:
       •      064 (shuttle) – Peregian Beach to Noosa Heads from 8am to 6pm
       •      065 (shuttle) – Noosa Junction to Noosaville (intersection on Eumundi Noosa Rd /
              Hilton Tce) from 9am to 4pm.
       Over Easter 2014, a second 065 shuttle was used over the Easter long week-end, see
       Table 1: Passenger Data Easter 2014.

       An alternative to providing additional shuttles would be to ask TransLink if the Noosa only
       journeys on Routes 620, 622, 630 and 631 could be incorporated into the Free Holiday
       Buses service.

       In previous years, the Boreen Point - Tewantin Flexilink and Council Cabs services were
       also included in the Free Holiday Buses service and provided free of charge to passengers.

       As an indication of the Free Holiday Buses usage, Table 1 below provides passenger data
       from Easter 2014 for the Noosa only TransLink services, the additional Sunbus shuttles,
       Council Cabs and the Boreen Point - Tewantin Flexilink service.

Table 1: Passenger Data Easter 2014
                   14        15        16       17        18       19        20       21
      Route                                                                                   Total
                   Apr       Apr       Apr      Apr       Apr      Apr       Apr      Apr
        626          1,028    1,004    1,391     1,569    1,464     1,821    1,405      658   10,340
        627            620      654      926     1,369    1,527     1,431    1,591    1,109    9,227
        628            400      528      476       487      152       408      142      272    2,865
        629            570      368      533       738      305       471      323      420    3,728
        632             76      129      202       151        1       116       32       90      797
        064            121      275       93       384      990       363      360      170    2,756
        065            152      209      158        38      133       582    1,047      911    3,230
     Council
       Cabs              0        0        8        12        0         0        0        0       20
     Flexilink          14       13       18        23        7        16        0       19      110
       Total         2,967    3,167    3,779     4,736    4,572     5,192    4,900    3,630   33,073
*Easter 18-21 April 2014

       A map of the service routes is contained in Attachment 1: Easter 2014 Free Holiday Buses
       Timetable.

4.     Marketing

       Based on Free Holiday Buses survey results, Table 2 below details the four main ways by
       which passengers became aware of the Free Holidays Buses. Word of mouth and the fact
       that many residents and visitors have previously caught Free Holiday Buses is a recurring
       response as is signage on the bus, street banners and bus brochures/posters.




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