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2014-09-16 Planning & Organisation Committee Agenda

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PLANNING & ORGANISATION COMMITTEE MEETING AGENDA                                                16 September 2014


CORPORATE SERVICES DEPARTMENT REPORTS
6                        ADVERTISING EXPENDITURE POLICY REPORT
DOCUMENT INFORM AT ION




Author                              Director Corporate Services, Michael Shave
                                    Corporate Services Department

Index                               ECM/Subject/Governance and Executive/Policies Administration

Attachments                         1.    Advertising Expenditure Policy


EXECUTIVE SUMMARY
Not Applicable.

RECOMMENDATION
That Council note the report by the Director Corporate Services to the Planning &
Organisation Committee Meeting dated 16 September 2014 and:

A.                       Rescind the existing Advertising Expenditure policy that transferred to Council from the
                         Sunshine Coast Regional Council under the Local Government (De-amalgamation
                         Implementation) Regulation 2013; and

B.                       Adopt the new Advertising Expenditure Policy provided in Attachment 1 to the report.


REPORT
Section 197 of the Local Government Regulation 2012 (the regulation) requires Council to
prepare and adopt a policy about Council’s spending on advertising.

As part of the de-amalgamation process the Sunshine Coast Regional Council’s (SCRC)
Advertising Expenditure policy transferred to Noosa Council. The SCRC policy (endorsed in
2009) needed to be reviewed, given it referred to specific local government legislation that
has since been repealed (i.e. the Local Government Finance Standard 2005).

In particular, the SCRC policy includes requirements limiting advertising around election
periods, and details regarding specific reporting of advertising expenditure in Council’s
annual report, which are no longer legislative requirements.

A new policy suitable to Nosa has been developed and is provided for Council’s
consideration and approval.

Previous Council Consideration

Nil.

Finance & Risk

Failure to adopt an Advertising Expenditure policy by Council would result in non-compliance
with the regulation, which requires money to be spent on advertising in a way that is
consistent with Council’s Advertising Expenditure policy.



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