2014-09-16 Planning & Organisation Committee Agenda

PLANNING & ORGANISATION COMMITTEE MEETING AGENDA                              16 September 2014




                                                                             Council Policy
                                                                          ADVERTISING
                                                                          EXPENDITURE


 Corporate Plan Reference:                     A sustainable Council

 Endorsed by Council:                          <Insert Date of Ordinary Meeting >

 Policy Author:                                Director Corporate Services



POLICY BACKGROUND

Section 197 of the Local Government Regulation 2012 (the regulation) requires Council to
prepare and adopt a policy about Council’s spending on advertising. The regulation defines
advertising as ‘promoting an idea, goods or services to the public for which a fee is paid’.

The regulation states that Council may spend money on advertising only if the advertising is
to ‘provide information or education to the public; and the information or education is
provided in the public interest’.

The purpose of this policy is to provide guidelines regarding the use of Council resources for
advertising pursuant to the regulation.

COUNCIL POLICY

This policy applies to any paid advertisement or notice in any media to promote goods,
services, or facilities provided by Council.

Expenditure on advertising may be incurred if:

1) the advertising is for providing information or education to the public, and the information
   or education is provided in the public interest; or

2) the advertising falls into one of the following categories:

a) To advise the public of a new or continuing community service, facility or event provided
   by Council, or of changes to an existing community service, facility or event provided by
   Council;
b) To increase the use of a service, facility or event provided by Council on a commercial
   basis with a view to achieving a commercial return;
c) To advise the public of the time, place and content of scheduled Council meetings, and
   decisions made at Council meetings;
d) To request comment on proposed policies or activities of Council; or
e) To advertise matters required by legislation to be advertised.




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