2017-02-07 Planning and Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                                     7 FEBRUARY 2017


Specific Outcome O6
O6 – The maximum signface area of all advertising devices on a site does not unduly detract
     from a building, site, or local area, including by:-
     a.       visually dominating the appearance of a building; or
     i.       being visually intrusive in the streetscape or other settling in which it is located
Specific Outcome O7
O7 - An advertising device only incorporates illumination and lighting where it:-
          a) is appropriate to its setting and is compatible with the visual amenity of the surrounding
          area;


          b) does not cause an environmental nuisance or distraction;


          c) does not create glare, reflecting or flaring of colours; and


          d) will not create a potential safety hazard, including a traffic safety hazard.
The proposal consists of 1 x 3m² sign on 3 different elevations, of which 2 are street facing and
illuminated, and a 1.49m² pylon sign on the corner of Venture Drive and Vision Court with a total
sign face area of 10.49m². While the additional 0.49m² is considered minor, the Planning Scheme
seeks to limit signage in the Shire. Therefore, a condition is recommended to reduce the signs to
a maximum sign face area of 10m² to comply with the Probable Solutions of the Code.
The Code permits 1 illuminated sign per tenancy. As the illuminated signs face different streets
and the site has approximately 74m of street frontage, they will not cause distraction, glare or a
safety hazard and will be compatible with signage in the surrounding area.
4.   CONSULTATION
4.1. Referrals
The application was forwarded to the following internal Council specialists:
   Engineering Officer
   Waste Officer
   Environment Officer
4.2. Public Notification
The application was publicly notified for 15 business days in accordance with the Sustainable
Planning Act 2009. No submissions were received.
5.   CONCLUSION
The brewing and Ancillary Dwelling Unit components of the proposal are consistent uses within
the zone but the food and beverage use (tasting room and associated kitchen) is inconsistent.
The Planning Scheme does not provide any real support for the food and beverage use in the
zone. The use is not stand alone but is small scale and considered ancillary to the primary
industrial use on site with sufficient separation from other nearby uses so as not to raise any
adverse impacts or reverse amenity issues. As a whole, the brewery is considered low intensity
and compatible with the surrounding and nearby land uses.




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