2019-12-16 General Committee Agenda

GENERAL COMMITTEE MEETING AGENDA   16 DECEMBER 2019




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GENERAL COMMITTEE MEETING AGENDA                                                                                                                16 DECEMBER 2019

  SCHEDULE 2 — INSTALLATION OF ADVERTISING DEVICES
  POSITIVE AND NEGATIVE IMPACTS ON STAKEHOLDERS FROM MOVING TO ALTERNATIVE
                  a
                   Conservation Interest Groups | Community/ Consumers/ Home               Existing and Potential

                                                    Potential  impact   from    non-| Potential  increase   of   costs | Increased risk of non-compliance
   negative                                         compliance   will  result in   a| associated  with  ensuring   that} by  business   when    exhibiting
                                                    decrease in quality of life from | erected signs specifically comply | advertising.
   impacts                                          visual pollution it is expected to | with local government standards. | Council has no control over the
                                                    have a moderate impact on the | This increase in costs is not | initial design and construction of
                                                    community    and   a   moderate   expected to be significant over | physical    advertising.      An
                                                    impact on home owners residing | the life of the business. Overall | increased level of risk will be
                                                    in business areas. (-3)           the impact is expected to be | borne       by   Council   in  non-
                                                                                      moderate. (- 3)                   compliance.    For advertising in
                                                                                                                        the community the magnitude of
                                                                                                                         non-compliance     may       be
                                                                                                                         moderate. Overall, the impact is
                                                                                                                         moderate. (-3)

                                                    Decrease   in  level  of  safety | Potential for  deterioration of | Establishment costs - change in
                                                    provided to community because | relationships   between business | local law so that the definition of
                                                    of a  decrease   in the quality | and local government.             self-assessable       advertising
                                                    standard of physical advertising. | | o¢a| government action against device includes all classifications
                                                   This will have a low impact on the | business for non-compliance -|  and     attending   criteria  for
                                                    community     overall  and =   a | pysiness     resisting   action | approving/rejecting applications
                                                    moderate    impact   on   home | because structure is already built. | Which currently exist, and thereby
                                                    owners   near   advertising and | Though this impact is only a | includes those advertisements in
                                                    members of the public working | potential impact, it is expected to | Negative licensing regime. These
                                                    near signs. (-1)                  increase in importance over the | COStS occur once and are not
                                                                                      longer   term,  therefore  it  is | Material to the overall costs of
                                                                                      considered to be a moderate | local      government.      For  this
                                                                                      impact. (-3)                       reason the impact is considered
                                                                                                                         low. (-1)

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