2019-12-16 General Committee Agenda

GENERAL COMMITTEE MEETING AGENDA   16 DECEMBER 2019




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GENERAL COMMITTEE MEETING AGENDA                                                    16 DECEMBER 2019

   DETERMINE NET COMMUNITY BENEFIT

   In summary comparison of the alternatives provides the following information:
  Alternative                                                     Community/          Conservationists
                                                                  Consumers

   Negative            Moderate             Moderate             Moderate             No Impact
   licensing            Negative Impact      Negative Impact      Negative Impact
                                                                                      There are no
   Current existing     The increased risk | Removal of the       The risk of non-    changes in the
   local law is a       of non-compliance | restriction on        compliance will     level of
   combination of       and potential for    advertising results | resultina          environmental
   negative licensing | damaged              in a transfer of     decrease in         protection.
   and permits. The | relationships          responsibility in    environmental
   alternative is to    between parties      environmental        and public
   convert the permit | far outweighs any | management to         health/safety
   process to           benefit received     business and an      standards. This
   become part of the | from reducing        increase in the      outweighs any
   negative licensing | application          level of risk in non- | benefits to the
   process.             processing           compliance. The      stakeholders in
                        requirements.        standard of          removing
                                             advertising will     restrictions on
                        A financial loss     remain, the only     advertising.
                        would result.        benefit being a
                                             monetary/time
                                             reduction in
                                             application
                                             process.

   The regulatory alternative of full negative licensing regulation is not expected to result in an
   overall benefit to the community. The current local law ensures that the community will not pay
   costs associated with exhibiting advertising in certain places resulting in increased visual
   pollution and decrease in public health and safety standards.    Businesses are still able to
   compete effectively in the market with the imposition of existing restrictions.
   The level of restriction on competition under the current regulatory arrangement is low
   compared with the impacts under the alternative arrangement. Full negative licensing is not
   considered a viable alternative because of the increased risk associated with non-compliance.
   The current local law only requires application and approval for the exhibition of advertisement
   in cases where the public health and safety and visual pollution aspects are highest. In other
   cases, advertisements are governed by a negative licensing regime.
   Overall, while the provisions reviewed are clearly anti-competitive the benefits to the community
   of retaining them outweigh the costs and provide the most appropriate way of achieving the
   objectives of the local law

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