2016-02-02 Infrastructure & Services Committee Agenda

INFRASTRUCTURE & SERVICES COMMITTEE MEETING AGENDA                               2 FEBRUARY 2016


The additional service was provided because the existing Route 620 Noosa Heads- Maroochydore
bus service was not able to be part of the Free Holiday Buses Programme.
Existing Council services:
     Council Cabs and Boreen Point-Tewantin Flexilink were also free.

2.     Passenger Data

An estimated 35,338 passengers were carried over the 9-day period. (Passenger numbers are
recorded though manual ‘button pushing’ by the bus drivers). Refer to Table 1: Free Services 26
Dec 2015 – 3 Jan 2016 for a breakdown of passenger numbers by route.

Table 1: Free Services 26 Dec 2014 - 4 Jan 2015

 Route    26 Dec      27      28       29       30       31       01 Jan   02 Jan   03 Jan   Total
                      Dec     Dec      Dec      Dec      Dec
 064      86          198     260      418      282      313      314      158      273      2,302
 626      770         1,216   1,474    2,070    1,595    1,879    1,874    1,505    1,405    13,788
 627      637         1,360   1,722    1,052    1,616    1,707    1,316    1,355    1,700    12,465
 628      250         133     332      358      299      297      229      233      320      2,451
 629      288         316     520      462      515      519      228      446      434      3,728
 632      43          54      71       84       28       114      69       66       75       604
 Total    2,074       3,277   4,379    4,444    4,335    4,829    4,030    3,763    4,207    35,338



The average daily number of passengers carried was 3,926. In 2014/15, the average daily number
of passengers carried was 4,315.

Passenger data for Council Cabs and the Boreen Point- Tewantin Flexilink was consistent with the
regular passenger use.

3.     Marketing

Marketing of the Free Holiday Buses included:
   Provision of signage at major bus stops, 15 street banners, and variable message boards on
     major connecting roads.
   Posters in all Council facilities.
   Posters at Surf Clubs, cafes, shops etc.
   Council communication tools including website, Facebook and messages on hold.
   Liaison with external stakeholders (Tourism Noosa, Accommodation Providers, Shopping
     Centres etc.) for inclusion on websites, emails, and newsletters.
   Media launch with support from local newspapers.

TransLink also provided in-kind marketing support including but not limited to:
   Inclusion of the additional shuttle services on TransLink’s journey planner.
   Inclusion of messaging on webpages of all relevant TransLink routes.
   Item in TransLink newsletter.
   Web tile on TransLink home page leading up to and during free period.
   Newspaper advertisement in local newspapers.




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