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05. Town Planning Report · MCU10/2127
From the archive MCU10/2127 Development Application part 2 of 2 Plans 5 Morwong Drive Noosa Heads. File date in the archive: 2010-12-20 09:49.
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VIRIDIAN NOOSA - PROPOSAL REPORT
This finding is confirmed on the Gold Coast, northern New South Wales and
Port Douglas. Only 13 out of 943 total dwellings were permanently occupied
in these markets. The most comparable resorts were Palazzo Versace and
Sheraton Mirage, which had only 8 permanent residents out of a total of 126
dwellings.
The conclusion reached by KPMG is that the level of occupancy of
permanently occupied dwellings, both in Noosa and in other key tourist
destinations is low. KPMG’s findings support the view that even though the
owners of the 38 resort villas and penthouses could permanently occupy their
dwelling unit, what is more likely to happen is that the units would remain
available to the Resort through the letting pool.
Refer to Appendix D – Market Research Report prepared by KPMG to this
Report for further details.
8. The economic impacts of the proposed development on the Noosa
tourism industry will be negligible or positive
Urbis has undertaken research into the capacity of the visitor accommodation
market in Noosa and the potential economic impacts of the proposed
development on the Noosa Heads retail economy.
In terms of the capacity of the visitor accommodation market, the average
occupancy rate for term accommodation in Noosa is approximately 57% of
available room nights at present. The average occupancy rate indicates that
there is significant surplus capacity in the market due to the current level of
available stock and increased competition from other markets on the
Sunshine Coast. If the specified units and penthouses are forced onto the
market as additional visitor accommodation, the market is very likely to
become diluted, thus reducing the average occupancy rates further.
Urbis also found that by allowing the 38 specified units and penthouses to
accommodate longer terms stays or permanent residents, the likely level of
retail expenditure in Noosa Heads is greater than if solely available for short
term stays.
Refer to Appendix E – Economic Assessment of Noosa Tourism
Industry prepared by Urbis to this Report for further details.
9. The resort continues to be an economic driver for tourism even if the
proposal is approved
At the time the Resort was approved, the evidence established that there was
a strong need for a resort in Noosa Heads. The basis for this need was that a
resort in this location would satisfy an important economic driver, being the
local tourism industry.
As highlighted elsewhere in this Chapter, the resort will remain a resort in
terms of its design, construction, function and operation, irrespective of the
HUMPHREYS REYNOLDS PERKINS PLANNING CONSULTANTS 33
20-Dec-10 - 10BR087.R01.010.docx
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