TOURISM NOOSA STRATEGY 2023-2027 · Destination Noosa Strategy 2023-27_V30

                    visitor economy
                    CORE PILLARS
                    2023-2027
FOCUS PILLARS




                        BALANCING                      ENCOURAGING                                                                            INDUSTRY                             FOSTERING
                                                                                                    TOU R ISM
                       T H E V ISI TO R                    REGIONAL                                                                       D E V E LO P M E N T                  WORLD CL ASS
                                                                                                   FOR GOOD
                         ECONOMY                           DISPERSAL                                                                      AND SUCCESS                                 EVENTS




                                                            TO U R I S M E VO L U T I O N - S U STA I N A B L E              R E G E N E R AT I V E TO U R I S M



                      B R A N D, M A R K E T I N G     B R A N D, M A R K E T I N G             C O L L A B O R AT I O N                   C O L L A B O R AT I O N
                                                                                                                                                                            TA R G E T E D I N V E ST M E N TS
                             & D I G I TA L                   & D I G I TA L                    & PA R T N E R S H I P S                    & ENGAGEMENT

                       C O L L A B O R AT I O N          C O L L A B O R AT I O N                                                             RESEARCH
                                                                                                 DATA I N S I G H TS                                                           EVENT SPONSORSHIP
                       & PA R T N E R S H I P S          & PA R T N E R S H I P S                                                           & I N N OVAT I O N
ENABLERS




                           RESEARCH                         RESEARCH                               E D U C AT I O N                                                            EVENT CONCIERGE
                         & I N N OVAT I O N               & I N N OVAT I O N                      & AWA R E N E SS                                                             SERVICE (COUNCIL)

                                                                                                   DEFINED &                                                                        ST R AT E G I C
                        DATA M AT U R I T Y              DATA M AT U R I T Y
                                                                                                AG R E E D VA LU E S                                                              PA R T N E R S H I P S

                                                              PRODUCT
                                                                                                                                                                                  DATA I N S I G H TS
                                                           D E V E LO P M E N T


                                                                                                                                                                                 C O L L A B O R AT I O N
                                                      P R I VAT E I N V E ST M E N T
                                                                                                                                                                                 & PA R T N E R S H I P S

                                                           ENHANCED
                                                        INFRASTRUCTURE




                     Marketing & digital               Marketing & digital                   Support regenerative                       Industry development                       Tourism event
 KEY DELIVERABLES




                                                                                               tourism initiatives                                                                 programming
                      Brand research &                Product & experience                                                             Cooperative marketing
                        development                       development                        Industry development                                                                Event cultivation
                                                                                                & partnerships                            Member retention
                    Global restart strategy             Visitor Information                                                                 & acquisition                       Noosa Eat & Drink
                                                         Centre footprint                     Community & visitor                                                                   Festival
                       Business events                                                         empowerment &                         First Nations experiences
                                                     Trade & media exposure                     engagement
                    Aviation collaboration



                       Share of spend                  Visitor dispersal rate                Consumer sentiment                          Average member                         Total direct nights
 MEASURES




                                                                                                  ranking                            Net promoter score (NPS)
                        Share of nights                 Regional member                                                                                                           Regional event
                                                     Net promoter score (NPS)            Member eco accreditation                       Member acquisition                          dispersal
                                                                                                  rate
                                                                                                                                          Member retention                    Return on investment
                                                                                           Reduction of single-use
                                                                                                  plastics                                                                      Sustainable events

                                                                                          Eco program participation



                                                                                                                           D E S T I N AT I O N N O O S A S T R AT E G Y 2 0 2 3 - 2 0 2 7   | PA G E 1 0