TOURISM NOOSA STRATEGY 2023-2027 · Destination Noosa Strategy 2023-27_V30

                           statement
                           O F C O R P O R AT E
                           INTENT
                           OUR VISION AND PURPOSE

                           Through excellence in marketing and industry development, we position
                           Noosa as the most desirable and sustainable tourism destination for our
                           visitors, and provide economic benefit and value for our members, our
                           community and the tourism industry.

                           The Destination Noosa Strategy 2023-2027 recognises Tourism Noosa’s
                           role in setting the direction for Noosa’s tourism industry, guiding
                           our industry’s progress toward regenerative tourism to improve the
                           visitor experience for the benefit of visitors, businesses and the local
                           community and environment, implementing marketing strategies that
                           attract high value-low volume visitation through targeted marketing
                           and promotions.




Tourism Noosa acknowledges Noosa Shire Council
as the principal funder of Tourism Noosa.                                 D E S T I N AT I O N N O O S A S T R AT E G Y 2 0 2 3 - 2 0 2 7   | PA G E 4