TOURISM NOOSA STRATEGY 2023-2027 · Destination Noosa Strategy 2023-27_V30

                                                                         WHO WE ARE
                                                                         Tourism Noosa is an award-winning, not-for-profit,
                                                                         membership-based destination marketing
                                                                         organisation that works with local businesses,
                                                                         Noosa Council and other stakeholders to promote
                                                                         the diversity of the Noosa region to domestic and
                                                                         international visitors, the tourism trade and media.

                                                                         Tourism Noosa comprises a small, yet highly
                                                                         skilled professional team that covers brand and
                                                                         performance marketing, PR and media, trade and
                                                                         business events, event management as well as
                                                                         sustainability/regenerative travel - together the
                                                                         team strives toward supporting the key focus pillars
                                                                         and strategic initiatives in alignment with Noosa’s
                                                                         destination management plan.

                                                                         Tourism Noosa has a team of over 65 volunteers who
Noosa has captivated travellers with                                     are the smiling knowledgeable face of our destination
its breathtaking beauty and laidback                                     supporting Noosa’s visitor information centre.
charm for decades. Its brand story as a
destination is one of natural wonders, rich                              The Tourism Noosa team reports to a Board of seven
                                                                         Directors, which consists of representatives from our
cultural heritage, and a commitment to
                                                                         membership, industry and community, carrying out the
travel for good.
                                                                         objectives of the Destination Noosa Strategy.


Noosa’s brand story weaves together its commitment to                    Through strong leadership, corporate governance and
sustainability, celebration of Indigenous heritage, vibrant              commitment across all five focus pillars, the key goals
culinary scene and stunning blue and green spaces as it                  of this strategy will be achieved for the benefit of our
positions itself as a true wellness travel destination. It is a          members, our community and stakeholders.
place where travellers can reconnect with nature, immerse                Tourism Noosa, as part of its funding agreement, also
themselves in cultural richness, and indulge in exquisite                reports to Noosa Council on financial management
flavours. Noosa’s allure lies in its ability to offer a truly holistic   and outcomes against the Destination Noosa Strategy.
and authentic experience, ensuring that every visitor leaves
with lifelong memories and a deep appreciation for this
extraordinary destination.                                               OUR MEMBERS
Noosa’s brand essence lies in its dedication to sustainability
                                                                                                                 Accommodation 22%
and eco-tourism. The destination takes pride in its pristine
                                                                                                                 Experiences, Transport and Hire 16%
landscapes and has implemented various initiatives to                                                            Eat and Drink 19%
                                                                                     586
                                                                                    600+                         Services 27%
protect its fragile ecosystem. From beach clean-ups                                Members
                                                                                   MEMBERS                       Retail 5%
to responsible waste management practices, Noosa                                                                 Health and Wellbeing 6%
endeavours to be a leader in regenerative tourism, inspiring                                                     Arts and Culture 3%
                                                                                                                 Events 2%
visitors to cherish and protect the natural environment and
leave Noosa a little better than when they found it.




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