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Meeting papers
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While subjective (sponsors would have had a very different experience
than private car owners for example), the exhibitors mirrored the visitors
survey in seeing social media related marketing as most effective from
their point of view (also EDM’s)
There is a difference worth noting here in while the Expo website
was not listed a place where people learned about the Expo initially
in the visitor survey it was highly regarded by our exhibitors – and we
know that it was highly utilized for more information by potential
visitors who heard of the Expo elsewhere
Page 308 of 438
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