Meeting papers

The Expo Working Group employed a robust mix of communications
channels to provide visibility for the Expo – including paid digital
advertising across a larger geographic and demographic area,
extensive social posting (FB/Inst), our dedicated Expo website, in
addition to traditional media (newspaper & radio), newsletters,
posters and sharing via other local and even national community
group networks.




   •   50+ media features:
         •   6 media ads             •   14 event listings
         •   30 radio ads            •   1 dedicated newsletter
         •   10 dedicated articles   •   10 newsletter mentions
         •   2 article mentions      •   4 socials posts
         •   3 media features




We had a new PR agency (Crisp Communications) for this years
Expo and as they were brought on relatively close to the Expo they
had to go through a steep learning curve about working with ZEN
and the Expo itself - and we started ”seeding” the market later
than proposed.

As you will see on the following page the overall numbers in terms
of attendees and website visitors were very close to last years
results.

There is a very large increase in reported social “reach” however a
significant drop off in new social followers. This may be due to a
change in the focus and delivery or differences in measuring
outcomes.




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