Planning_Economic Impact Assessment

                                                                 Section 4: Competition




     4.3 Hotel/Tavern competition

     The locations of current hotels / taverns comparable to the proposed hotel onsite
     are illustrated on the following map and detailed in Table 4.2.


     Primary Trade Area
     There are approximately five (5) competing hotels/taverns within the PTA. Sogo
     bar located adjacent to the site in the Noosa Junction Plaza is the closest
     competing venue followed by the Noosa Reef Hotel located along Noosa Drive
     (approximately 500 metres north-east of the site). In addition to the tavern/hotel
     venues identified, MacroPlan Dimasi also identified four (4) licensed resort bars
     and four (4) sports clubs.


     Secondary Trade Area
     There are less competing venues located within the STA compared to the PTA with
     four (4) operating hotels/taverns and three (3) sports clubs. The majority of the
     supply is within Noosaville and Tewantin located to the west of the site.


     It is important to note that of the identified competing hotel/taverns there are
     very few that provide a similar function to the proposed tavern.      In particular,
     those ‘Tavern/Nightclub’ licensed venues such as the Sheraton and Noosa Reef
     hotels do not operate as taverns and provide a limited function in comparison to
     the proposed tavern onsite.       Laguna Jacks is a small food and beverage
     establishment that also provides a different function to that proposed.


     It is noted that the existing Noosa Bowls Club contributes to the current supply of
     licensed venues throughout the local area. This venue comprises approximately
     1,365sqm and based on the floorspace of the proposed tavern facility onsite
     (approximately 1,115sqm) there will be a net reduction of 250sqm.


     The proposed tavern facility will replace the licensed venue activities onsite and
     given the net reduction in floorspace, there is expected to be limited competitive
     impacts throughout the local area.    While the proposed tavern onsite will have
     slightly reduced capacity in terms of scale, it is expected that the consistent
     licensed venue offer will serve a similar function and continue to attract a similar
     patronage or market share within the local market. This expected consistency in




                                                      Noosa Heads Bowls Club, QLD
26
                                                            First Choice Assessment         26
                                                                           Coles Group