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Meeting papers
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TO U R I S M F O R good ENABLERS
C O L L A B O R AT I O N & PA R T N E R S H I P S
DATA I NSI G H TS
E DU CAT I O N & AWA R E N E SS
DEFINED & AGREED VALUES
Tourism Noosa shares a core community value to improve environmental, cultural MEASURES
and community outcomes for the Noosa region, the Noosa Biosphere Reserve and INCREASE MEMBER
to attain global eco destination status. Tourism Noosa proudly enhances the region’s EC O AC C R E D I TAT I O N +10%
globally-recognised natural attributes, building on decades of conservation efforts by REDUCTION OF
SINGLE-USE PLASTICS -1.5T
the community through appropriate content creation and representation.
P R O G R A M PA R T I C I PAT I O N - 1 ,0 0 0
Regenerative tourism and travel are an approach that aims to go beyond sustainable
practices by actively restoring and rejuvenating the natural environment while COMMUNITY SENTIMENT
fostering economic, social, and environmental benefits for the local community. This
strategy seeks to help transform our destination into a model of responsible tourism
that enriches the environment, empowers our tourism industry and community, and
enahances the visitor experience through participation in programs that
‘give back’ to the destination.
KEY DELIVERABLES 2023-24 2024-25 2025-26 2026-27
S U P P O R T R E G E N E R AT I V E TO U R I S M I N I T I AT I V E S
• Encourage Noosa businesses and community to adopt sustainable practices and actively
participate in regenerative programs.
• Support and promote local regenerative projects to inspire travel for good.
• Collaborate and foster relationships with Noosa’s environmental and land management
organisations to support the protection of the region’s natural attributes.
I N D U S T R Y D E V E L O P M E N T & PA R T N E R S H I P S
• Explore strategic partnerships aligned to Noosa’s core values.
• Identify solutions through research and cultivate new innovations and programs to
assist in the delivery of good environmental practices.
• Elevate sustainability outcomes for Noosa’s tourism industry by enhancing the environmental,
cultural and sustainable tourism capability.
CO M M U N I T Y A N D V ISI TO R E M POW E R M E N T A N D E N GAG E M E N T
• Build a strong community of environmentally conscious stakeholders committed
to sustainable tourism in Noosa.
• Foster collaborations with businesses and associations, environmental organisations,
and community groups to expand our programs’ reach and effectiveness.
• Expand the range of opportunities for visitor engagement and participation in regenerative activity.
D E S T I N AT I O N N O O S A S T R AT E G Y 2 0 2 3 - 2 0 2 7 | PA G E 1 3
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