Meeting papers

Page 339 of 518

.                                                                 HW L
                                                                           EBSWORTH

                                               Obligations and performance measures

                                  (a)     TN will conduct an organisational review and provide that
                                         _ review to Council, and in conducting that review will:
                                         (i)      identify and explore revenue diversification
                                                  activities;
  4.     Additional revenue              (ii)     consider a tiered membership program;
         streams
                                         (iii)    review options for generating greater revenue from
                                                  the Visitor Information Centre which do not compete
                                                  with Members

                                          (iv)    identify and commit to the pursuit of grant funding
                                                  opportunities.

                                  (a)     TN will engage with and demonstrate linkages with industry
                                          bodies such as Visit Sunshine Coast and Tourism & Events
  a      ae                               Queensland through various marketing and industry
                                          development opportunities, and will report to Council
                                          regarding its stakeholder collaboration on a quarterly basis.

                                  (a)     TN will develop an annual marketing plan for destination
                                          marketing activities to attract high value travellers from
                                          intrastate, interstate and international markets. The plan will
                                          detail:
          .                              (i)      marketing activations
                /                        (ii)     TN member co-operative opportunities
 6.      Marketing
                                         (iii)    market segments
                                          (iv)    expenditure and anticipated return on investment
                                          (v)     reporting on focus areas and activities undertaken
                                                  in relation to the Hinterland and the Beach / Coastal
                                                  areas.

                                  (a)     TN will continue to implement a regional dispersal strategy
 fe      Regional Dispersal               for high value travellers and will report to Council upon
                                          request in relation to activities undertaken.

                                  (a)     TN will develop and implements a MICE (Meetings
 8.      Business Events                  Incentives Conventions Events) marketing program or
                                          equivalent program which includes Council facilities,
                                          demonsirating marketing to high value, low volume

Tourism Noosa Funding Deed                                                            Page 14
Endorsed Ordinary Meeting- 20 April 2023
ECM: 22408732

                                                                                            Page 339 of 518