2016-08-09 S&O Agenda Item 8, Attachment 1 - CCIQ Noosa Convention and Cultural Centre Initiative Pre-feasibility Study

CCIQ Noosa #3 Noosa Convention & Cultural Centre Initiative
Pre-feasibility Study                                                                                        April 2016




            This document is intended to promote the commissioning and completion of a
Executive   professionally executed feasibility study into the location, construction and operation
Summary     of a dedicated 300 to 650-delegate convention centre with a 1,000 theatre style
            seating capacity and a >700 seat dedicated performance centre on the same site to
            maximise synergies between the two towards economic benefit across Noosa and
            respond to the need expressed in the Sunshine Coast Strategic Destination Tourism
            Plan.

            The document does not recommend one facility with dual purposing but two distinct
            and complimentary centres operating independently but cooperatively.

            This study identifies niche high-yield segmentation in the meetings, incentive,
            convention and exhibition sector – MICE as productive commerce driver beside
            current events, tourism and environment. The paper introduces a new partner to
            this powerful mix delivered through a serious upgrade to a new cultural facility.

            This paper suggests that a portion of general tourism and a limited spare capacity off-
            peak and mid-week can be replaced with a more profitable convention and delegate
            partner business in the 300+ to 650 delegate event segment, creating jobs, new
            businesses and economic opportunities.

            This paper also suggests that now is the time for a significant boost to culture in
            Noosa to create a business and culture model similar to the leadership centres in
            Banff, Canada, Carmel and Aspen USA. In effect, over the next decade, we ‘own’ and
            make business events and arts – a Noosa Industry. To do this we need unique, world-
            class facilities as described in this paper.

                                               Key attributes at a glance
                                                                                           • Expands high-yield
                   • Spreads risk of a                                                    MICE sector business
                     ‘single’ market                                                                 attraction
                     dominance                                                         • Feeder and fulfilment
                   • Transition from high                                                  provider for cultural
                     volume / low yield to                                                      sector product
                                                                    Convention         • Precursor for creation
                     low volume / high
                     yield for significant    Tourism &                 and            of world-class thought-
                     part of market             Events               Exhibition           leadership centres in
                                                                                        business and creativity
                   • Preserves current                                Centre
                     market and
                     infrastructure limits                 Revitalised
                                                          Brand Noosa
                                                                    Integration
                                                                     with Local           • Brand enhancement
                   • Fulfils 20 year push      Cultural
                   • Links to national arts                          Economic         • Refresh / improve aging
                                               Centre
                     touring circuit                                 Plan and                      infrastructure
                   • Links to schools,                              Noosa Plan          • Substantial skilled job
                     teachers across SC                                                        creation & stable
                   • Feeder and fulfilment                                                          employment
                     capacity for MICE                                            • Diversification of economic
                     sector entertainment                                                                    base
                     needs in bids                                                          • Economic stability
                   • Home for leading local                                          • High relational synergies
                     arts organisations                                                         between sectors
                                                                                      • Iconic design attraction




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