2019-02-12 Attachment 1 to Item 7 - Short Term Accom Online Platform Issues Paper

2.         Noosa Tourism and the Tourism Levy
In the Noosa Economic Profile 2017 Update, prepared for Council in February 2018 by Lucid
Economics, the following was reported:
 The tourism industry has exhibited a considerable increase in visitor nights from a slight increase
    in visitors.
 The region’s popularity as a tourist destination ensures that retail trade, accommodation and
    food services and rental, hiring and real estate services sectors are comparatively stronger
    contributors to the regional economy than the State average
 For the year ending September 2017, it is estimated that total visitor expenditure in Noosa is
    estimated to be $842 million, with overnight and day trip visitation generating $715 million and
    $127 million respectively.
    Tourism directly contributes 10.6% to Gross Regional Product (GRP) and 14.9% to employment,
     making it a significant contributor to the local economy14.

Figure 1 (E.2) graphically shows the increasing overnight stays in Noosa from a fairly stable volume
of tourists. Table 1 provides a numerical count of the increasing number of overnight visitors to
Noosa, highlighting the particularly rapid growth between 2014 and 2017.




Source: TRA (2017)


Table 1. Overnight Visitors (‘000), Noosa
             Domestic
    Year                 International      Total     % Increase
             Overnight
    2006       676            127             802
    2007       702            140             842         5.0%
    2008         675          126             800        -5.0%
    2009         676          133             809         1.1%
    2010         646          134             779        -3.7%
    2011         631          117             748        -4.0%
    2012         699          113             812         8.6%
    2013         641          115             755        -7.0%
    2014         716          122             838        11.0%
    2015         825          137             962        14.8%
    2016         875          147           1,022         6.2%
    2017         897          170           1,067         4.4%
Source: TRA (2017)



Short Term Accommodation - Online Platform Response Issues Paper                               Page 6