Calile Noosa

14 August 2023
The Planning Officer
Noosa Council

Re
Application Number               132008.176.05
                                 08/0176 - 3 & 7 Serenity Close Noosa Heads
                                 - Other Change to include Resort Complex &
Details
                                 Shop - Calile Malouf Investments Pty Ltd as
                                 Trustee - Project Urban

Dear Sir/Madam

LETTER OF SUPPORT – THE CALILE NOOSA RESORT HOTEL DEVELOPMENT PROPOSAL

As the Regional Tourism Organisation (RTO), Visit Sunshine Coast (VSC) is continually working
with industry and stakeholders to market the region to attract new visitors and support the
region’s economy. On behalf of VSC, I would like to share our perspective on the Calile Noosa
resort hotel development plan.

The project will help reassert Noosa’s position as a premium holiday destination and address
the significant shortage of new purpose-built hotel inventory in the Sunshine Coast.

There has not been a new 5-star resort hotel developed on the Sunshine Coast in over three
decades. The Sunshine Coast needs new, high-quality, full-service hotel products to attract
high-value travellers to the region in what is an increasingly competitive tourism landscape.

This is especially important as the Sunshine Coast looks to rebuild its international markets
that are so important to the region given they spend more when they are here. The new hotel
would provide a compelling reason to attract these international (and interstate) visitors once
again and be a boost for the local tourism industry. In addition, the Calile name is already well-
established in Brisbane, which is one of the most important source markets for visitors.

Without new hotels being developed across the Sunshine Coast, visitors are instead opting for
alternative accommodation, such as short-term transitory accommodation in units and houses.
The Calile Noosa would provide for a purpose-built tourism accommodation that is preferred
by visitors as it offers a premium experience that better meets their needs.

The Sunshine Coast has seen considerable infrastructure investment in recent years with the
opening of the new runway and upgrading of terminal facilities at Sunshine Coast Airport. The

                                            Visit Sunshine Coast Ltd
                             Level 3, 8 Maroochydore Rd, Maroochydore QLD 4558
         T 61 7 5458 8800 F 61 7 5448 7330 E [email protected] W visitsunshinecoast.com
                                              ABN: 14 144 749 717