2015-08-24 General Committee Agenda

GENERAL COMMITTEE MEETING AGENDA                                                  24 AUGUST 2015


3.   Sign face
The definition of sign face area is provided below:

Sign face area means—
a)    the area of the smallest rectangle that can wholly contain the advertising device, inclusive
      of any decorative lines, stripes, borders and architectural trims that immediately surround
      the device;

Figure 2 below shows an architectural rendering of the proposed signage, annotated to show the
elements that are included in the sign face area in accordance with the definition.




Figure 2 – Sign face area

Conclusion

The display boxes affixed to the stairwell are a wall sign and the display boxes adjacent to the
entry are a window sign, in accordance with the relevant definition in the Advertising Devices
Code. All proposed signs have clear borders and/or architectural trims and advertise a business
or product. The Advertising Devices Code does not assess the content of the advertising device
only the class of sign. Given the large sign face area of the wall sign (9m²) and the total sign face
area (all signs combined) proposed, the signs do not meet the Outcomes sought by the
Advertising Devices Code and are recommended for refusal.



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