Attachment 7 - Economic Need and Impact Assessment · MCU13/0251

Table 4.4: Available Specialty Expenditure, 2013-21 ($M, 2013 dollars)
 Retail category                                2013         2015        2017      2019     2021


 Groceries & take home food                     $3.10       $3.20        $3.29     $3.39    $3.49
 (excluding supermarket expenditure)
 Dining (incl. on-premise liquor)               $2.84       $2.71        $2.79     $2.87    $2.96
 Fast food & take-away food                     $2.42       $2.49        $2.57     $2.64    $2.72
 Clothing, footwear & apparel                   $3.88       $4.00        $4.12     $4.24    $4.36
 Personal & other goods                         $6.10       $6.29        $6.48     $6.67    $6.86
 Takeaway liquor                               $1.89        $1.94       $2.00      $2.06    $2.12
 Total specialty                              $20.23       $20.64      $21.27     $21.88   $22.51


Source: Derived from Table 3.2 and Table 3.3
Note: Grocery & take-home food expenditure captured by supermarkets is excluded


4.2        Market Share Analysis
Market share analysis seeks to estimate the amount of expenditure captured by the proposed
development as a means of demonstrating demand for the proposed facilities and later estimating
the potential impact of the proposed facilities on the existing retail network.
The subsequent market share analysis assumes a first full year of trade of 2015.

4.2.1 Market Share of Limited-Line Supermarket
There are no supermarkets located within the identified trade area. Within the trade area there is
a Friendly Grocer food store (~290m2). A food store of this size cannot provide the level of
convenience grocery needs of a catchment in excess of 4,000 persons. A small food store such as
the Friendly Grocer caters for immediate top-up convenience purchases, rather than aiming to
meeting the day-to-day grocery needs of a supermarket.
The nearest supermarket to the subject site is the 2,794m2 full line Coles supermarket at Peregian
Springs. Currently, trade area residents must access this supermarket or other further afield to
meet their day-today grocery needs.
The proposed supermarket has a total lettable area of 1,200m2 (including a 250m2) loading dock.
A limited line supermarket of the scale proposed can meet the weekly grocery needs of trade area
residents. Having said this, some trade area residents will ultimately prefer to purchase their
groceries from one of the full line supermarkets located outside the trade area.
By being able to cater to weekly shopping trips and other day-to-day grocery requirements of
trade area residents, the proposed supermarket is likely to capture half of the available
supermarket expenditure (as reported in Table 3.5 below).
In addition to trade area sourced expenditure, retail outlets often attract trade from non-trade
area sources, either in the form of visitors or workers residing outside the trade area. The
incidence of non-trade area sourced expenditure typically varies between 10% and 20% of
turnover, depending on exposure, accessibility and characteristics of the surrounding area (e.g.
close proximity to a major employment hub or location within an area with significant tourist
visitation4). It is anticipated that given the subject site’s location on David Low Way and the

4 In heavily tourism focussed areas, such as Surfers Paradise, Airlie Beach and Cairns, non-trade area sourced
expenditure can account for over half of a retailer’s turnover.




Peregian Village Market Economic Need and Impact Assessment                                               20
December 2013 13034 Report Rev 0