Attachment 7 - Economic Need and Impact Assessment · MCU13/0251

Table 4.6: Market Share Analysis, Proposed Specialty, 2015-21 ($M, 2013 dollars)

                                              Contribution     2015    2017     2019     2021
                                              to turnover


 Trade area market share                          9.5%        $1.96    $2.02    $2.08    $2.14
 Non-trade area expenditure (% of turnover)      17.5%        $0.42    $0.43    $0.44    $0.45
 Total                                             -          $2.38    $2.45    $2.52    $2.59


Source: Economic Associates estimates


4.3        Overall Centre Performance
Table 4.7 below summarises the anticipated overall centre performance based on the combined
performance of the limited line supermarket and specialty tenancies. Centre turnover is expected
to be approximately $10.75 million in the first full year of trade (2015), increasing to $11.73
million in 2021.
Based on a gross lettable area of 1,593m2, the centre is expected to achieve a sales productivity of
approximately $6,750/m2 in its first full year of trade (2015), increasing to approximately
$7,350/m2 in 2021 (assuming no new additions to the centre’s network).
Based on these trading levels the proposed centre would trade consistently with benchmark
trading levels for recently established neighbourhood scale centres (i.e. between $6,000/m2 and
$7,000/m2).

Table 4.7: Overall Centre Performance, 2015-21 ($M, 2013 dollars)
                                              Contribution    2015     2017     2019     2021
                                              to turnover


 Trade area penetration (% of total              16.8%        $8.87    $9.14    $9.41    $9.68
 available retail expenditure)
 Non-trade area expenditure                      17.5%        $1.88    $1.94    $2.00    $2.05
 Total                                             -         $10.75   $11.08   $11.41   $11.73




Peregian Village Market Economic Need and Impact Assessment                                      22
December 2013 13034 Report Rev 0