Attachment 7 - Economic Need and Impact Assessment · MCU13/0251

2        BACKGROUND & CONTEXTUAL ANALYSIS
This section of the report provides an analysis of background and contextual matters relating to
the identified trade area. This analysis is used as the foundation for subsequent analysis and
assessment of the project.

2.1      Trade Areas for Proposed Development Definition
The trade area (shown in Figure 2.1) has been formulated based on various factors impacting on
the trading potential of the proposed site, including:
• Local road infrastructure in terms of access to the site;
• Natural and man-made barriers;
• The location, role and function of existing centres;
• Psychological barriers; and
• Other barriers such as railways and water courses.
Given the size and composition of the proposed development a single trade area has been
identified. The trade area has been constructed using 2011 Census Statistical Area Level 1 (SA1)
boundaries.     These represent the smallest standard geographic boundary for which
comprehensive socio-economic and demographic data can be obtained.
The southern extent of the trade area is limited by the presence of supermarket anchored centres
at Peregian Springs and Coolum. The trade area represents a relatively discrete coastal
community separated from other urban areas by a number of urban breaks in the form of the
Noosa National Park or other geographic features. The trade area comprises the communities of
Peregian Beach, Marcus Beach and Castaways Beach and is bounded by the coastline to the east
and Noosa National Park to the west.




Peregian Village Market Economic Need and Impact Assessment                                  4
December 2013 13034 Report Rev 0