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Services & Organisation
       Committee
   11 December 2018
Attachment 1 to Item 10




  NOOSA
CULTURAL
    PLAN
2019-2023
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Section 2

Noosa Cultural Plan 2019-2023
© Noosa Council 2018



General Enquiries:
By telephone:		    (07) 5329 6500
By email: 		       [email protected]
Street Address: 		 9 Pelican Street, TEWANTIN
Postal address: 		 PO Box 141, TEWANTIN QLD 4565
			www.noosa.qld.gov.au

Disclaimer
This document has been developed by Noosa Council in consultation with the Noosa Cultural Plan
Reference Group.

Information contained in this document is based on available information at the time of writing. All figures and
diagrams are indicative only and should be referred to as such. Images contained in this publication have been
reproduced with authorisation. This is a strategic document which deals with technical matters in a summary way
only. Council or its officers accept no responsibility for any loss occasioned to any person acting or refraining from
acting in reliance upon any material contained in this document.



Acknowledgements
The Noosa Cultural Plan has been developed by Noosa Council with input and assistance from a wide range of
community and professional organisations and individuals. Council would particularly like to thank the following
groups and individuals who shared their time, knowledge and perspectives in developing the plan:

•       Members of the Cultural Plan Reference Group – Cr Frank Wilkie [chair], Alan (Fox) Rogers, Kerri Contini, 		
        Dr Sue Davis, Helena Gulash, Helen Ringrose, Shirley Page, Belinda Simonsen, Sandra Robertson and 		
        Tricia Bradford
•       Members of the Heritage Reference Group – Cr Jess Glasgow [chair], Alan (Fox) Rogers, Kerri Contini,
        Jane Harding, Jeanette Alfredson, Laurie Jones, Helena Gulash, Chris Hunt and Stuart Scott
•       Sunshine Coast Creative Alliance
•       Create Noosa
•       Cathy Hunt, Positive Solutions
•       Peter Browning, The Hornery Institute



Acknowledgement of country
Noosa Council would like to respectfully acknowledge the Kabi Kabi/Gubbi Gubbi People, traditional custodians of
the lands and waters that form the region we call Noosa. Council pays respect to elders: past, present and future,
and welcomes the ongoing role that indigenous people play within the Noosa community.

Section 3

CONTENTS   Acknowledgements		2

           Message from the Mayor		                         3

           Purpose		5

           What do we mean by “Culture”?		                  6

           The Importance of Arts, Culture and Heritage		   7

           The Global Context		                             8

           The Local Noosa Context		                        10

           Vision			                                        24

           Principles		24

           Aims			 24

           Key themes		                                     24

                History and Heritage		                      26

                Places and Spaces		                         28

                People and Participation		                  30

                Knowledge and Learning		                    32

                Growing the Cultural Economy		              34

                The Digital Future Begins Now		             36

           Roles and Responsibilities		                     38

           Outcomes		39

           Methodology		40

           Image Credits		 42
           				
           Glossary		43

Section 4

Message from our Mayor
There has never been a human culture that did not engage in both visual art and musical creativity. Even our early
hominid ancestors engaged in visual arts.
Cultural activities bring communities together to celebrate something that is wonderful about humanity: our
ability to share our own intrinsic personal experience of life.
Plainly the creative arts are essential components of human endeavour. No other creature can share their
imagination in the same way.
I say imagination because as well as being capable of being imaginative – that is to create something new out of
our experiences – we each view the world differently.
We are each the product of our unique set of influences, and in order to make sense of the world, we must each
interpret and assess the world in our own intrinsic way. Whilst there may be sizeable overlaps, your world view is
never going to be identical to anyone else’s world view.
And that is, arguably, one reason why we humans create art. Through the arts we get to experience other people’s
very intimate world views. That can be both humbling and liberating.
Few zealots or fundamentalists take an interest in the arts.
Indeed, zealots are often opposed to the sort of pluralism and
diversity that the arts encompass.
That’s because art, by its very nature, challenges our personal
perceptions of the world. Art is a constant reminder of our
essential individual differences. As a result, the arts breed
understanding as well as a tolerance of diversity.
Heritage is also a means by which we come to know ourselves
better, to define who we are and how we got here.
This Noosa Cultural Plan will help ensure that both the arts and
our communal history will continue to be positive forces,
fostering individual wellbeing and building social cohesion.

Tony Wellington
Noosa Mayor


Page 4

Section 5

PURPOSE
An annual action plan will be developed for Noosa Council each
year to progress the goals and objectives of the Cultural Plan.

The Noosa Cultural Plan will harness and direct resources, energy and stakeholder support to achieve a
flourishing future for arts, culture and heritage in the Noosa Shire The Noosa Cultural Plan 2019 – 2023 is a
key Council planning document aligning with, and supporting, Council’s Corporate Plan and our vision “Noosa
Shire – Different by Nature”.

The Cultural Plan recognises the value of arts, culture and heritage to the Noosa community, and to Council
itself. It aims to secure a healthy future for the cultural sector based on shared aspirations and priorities.
It outlines a range of goals and actions across the coming five years to build on existing strengths, address
essential gaps and take advantage of emerging opportunities. It also outlines the role of Council and
stakeholders and the importance of partnership in the delivery of the Cultural Plan.

The Cultural Plan is part of a framework of Council strategies and plans which aim to achieve five major
twenty-year goals:
•   Our environment is protected, enhanced and valued by the community
•   Our community is connected, safe and happy and able to meet their potential
•   Our economy is diverse and resilient
•   Noosa Shire is well managed and sustainable
•   The Noosa Shire community is proud of its Council
Of particular note, the Cultural Plan supports the aims of Council’s planning scheme “The Noosa Plan”, the
Noosa Shire Local Economic Plan and Noosa Design Principles. Importantly, it was a key recommendation of
the Noosa Social Strategy (2016) and supports the objectives in its four focus areas:
•   A cohesive and resilient community
•   An active and healthy community
•   An accessible, diverse and affordable community
•   A creative and informed community
                                                                                                      Page 5

Section 6

WHAT IS CULTURE?

The term “Culture” has a wide range of meanings             Creative industries:
within government, industry and the community.
Noosa’s Cultural Plan will consider culture broadly to      A sector which harnesses a range of creative and
encompass arts, culture and heritage as conveyed in         business skills for commercial production and
Australia’s National Arts and Culture Accord (2013).        dissemination. Creative industries include film and
                                                            television production, broadcasting, electronic
The arts:                                                   games, architecture, design and fashion, publishing,
                                                            media and advertising.
The arts include music, performing arts, literature
and visual arts, in both their established and              Cultural heritage:
emerging art forms, and inter-arts activities. In
addition to the individual and collective activities        In parallel with the arts and creative industries there
of practitioners, for vocational or recreational            is a strong recognition of Australia’s diverse cultural
purposes, the arts include arts education,                  heritage, and the work of museums, galleries and
community arts, collections and performances                libraries and archives to preserve and provide access
which may be made available to the public in                to the artefacts and intangible heritage of Australia’s
galleries, libraries, theatres, cultural venues, training   culture. In particular, Australia’s heritage includes
institutions and increasingly on-line and broadcast.        Aboriginal and Torres Strait Islander cultures which
                                                            are amongst some of the oldest living cultures in the
                                                            world.

Section 7

Arts, culture and heritage enrich lives through participation,
experience, observance or appreciation. Their value is difficult to
define but intrinsically felt and understood; they give a sense of heart
and soul to our people and communities



The Importance of The Arts, Culture and Heritage
Vibrant and healthy communities require a            At its heart, arts, culture and heritage help
co-operative blend of human, economic and            distinguish what is intrinsically “Noosa”.
environmental attributes. Integral to this
are cultural and creative elements which             “The arts have the power to inspire, entertain and
add character, substance and meaning to a            unite. They connect people with ideas, emotions
community, often defining what makes it unique.      and stories; and spark imagination, creativity
                                                     and joy. The arts are intrinsically important and
For Noosa, a flourishing cultural sector has         contribute to individual and collective wellbeing
individual and collective benefits in social,        – they play an essential role in the daily lives of
economic and environmental terms. Arts, culture      Australians.” (Connecting Australians: Results of
and heritage increase the positive liveability and   the 2016 National Arts Participation Survey)
quality of life within the region, both tangibly
through architecture, civic design, venues,          By growing our arts and cultural sector and
galleries, libraries, museums, art, performances,    recognising our heritage Noosa will benefit from:
exhibitions, and intangibly through a myriad of
                                                     •   A strong sense of identity and civic pride
qualitative facets including a shared sense of
place, community and values.                         •   A strong commitment to shared values

                                                     •   Improved individual and community wellbeing

                                                     •   The freedom to express ideas and feelings and
                                                         respectfully explore diverse viewpoints

                                                     •   A greater willingness and ability to look after
                                                         each other and our environment

                                                     •   Increased participation in community
                                                         activities

                                                     •   A strong commitment to maintaining our
                                                         unique and distinctive communities

                                                     •   The genuine inclusion of people from varying
                                                         backgrounds, beliefs and abilities

                                                     •   The ability to solve problems creatively,
                                                         perceive of a vision, innovate and adapt to
                                                         change

                                                     •   A strong sense of who we are and where we
                                                         have come from


                                                                                                 Page 7

Section 8

GLOBAL
 Noosa ShireShire
     Noosa   Council
                     CONTEXT
                  Council

In an increasingly interconnected world it is important to be cognisant
of the issues impacting Noosa’s arts,culture and heritage: from global,
national and state influences



From outside the Noosa region, a range of factors           •   Persistent skills gap in people being able to fully
and trends have the potential to impact on the                  utilise emerging tools
cultural sector locally - some present as challenges,
others as opportunities and some can offer both.            •   Communities of interest engaging virtually where
                                                                artists who feel isolated locally can engage with
Policy and Funding                                              international artists in similar fields to share and
                                                                learn
•   Lack of current arts-specific policy at a federal or
    state level resulting in a need to align with other     Economy
    policies or develop stand-alone local policies
                                                            •   Changing nature of cultural tourism with “baby
•   Stagnation and reduction in government and                  boomer” retirement sector looking to travel for
    corporate funding for the arts, particularly for            niche cultural interests
    individual artists or small initiatives, with funding
    focussed on economic outcomes such as major             •   Growth of home based businesses, particularly in
    events                                                      studio based cultural sector or digitally engaged
                                                                arts practices
•   Changing models of resourcing such as
    crowdfunding, cultural philanthropic funds and          •   Explosion in availability of cheap imported
    micro-loans                                                 products competing with locally produced,
                                                                original works of art and craft
•   Need to measure and demonstrate outcomes
    and value across differing facets (cultural, social     Community
    and economic), which has been particularly
    difficult in areas like arts and heritage where data    •   Ongoing concern over the lack of genuine
    has been difficult to collect accurately and has            recognition and inclusion of indigenous arts and
    often failed to tell a convincing story                     heritage

Participation                                               •   Increased priority on creation of precincts or
                                                                urban renewal to develop or maintain distinct
•   People’s increasing desire to engage with and               community identity
    participate in the arts but not necessarily through
    traditional means such as attending a gallery or        •   The co-location of public infrastructure with like-
    joining a creative group                                    minded facilities eg galleries/museums, galleries/
                                                                libraries, or with commercial infrastructure
•   Changing nature of volunteerism seeing an                   to off-set costs such as retail, hospitality,
    increase in short-term project or specific skill-           accommodation
    based volunteerism
                                                            •   People craving a sense of identity and belonging
•   Fragile viability of community organisations,               in an increasingly complex world
    particularly impacted by funding changes, and
    administrative complexity                               •   Growing understanding of the important role
                                                                creativity and arts practice can play in education,
Technology                                                      health and wellbeing

•   Rapid development of technology changing
    approach to many facets of cultural sectors

Page 8

Section 9

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Section 10

THE LOCAL NOOSA CONTEXT
Home to over 53,000 residents, Noosa Shire Council encompasses
urban coastal communities, hinterland villages and rural localities set
in and around the Noosa River catchment



Noosa Shire is located 120km north of Brisbane in         People in the arts, culture and heritage sector were
South East Queensland and covers an area of 871           closely aligned with and active in the environmental
km. It is widely known for its stunning environment,      and social movements of the 1980s and 1990s.
idyllic lifestyle and as an iconic tourist destination.   The unspoiled, natural environment was a magnet
                                                          for artists, particularly visuals artists and craft
                                                          artisans, who could support themselves through the
Our heritage                                              increasing tourism sector such as at the emerging
                                                          Eumundi Markets.
Noosa’s cultural heritage has rich roots with the
Kabi Kabi/Gubbi Gubbi people being the original           The focus was both on protecting the natural
custodians of the land and waters. Although there         environment and creating a special built
was significant disruption and dislocation in the         environment for Noosa Shire. During the 1990s
19th and early 20th century, the resilience of the        and 2000s, Noosa Council also focused on building
Kabi Kabi/Gubbi Gubbi people has ensured that             community capacity. This included the development
their important connection to the Noosa place is          of major community infrastructure such as libraries,
ongoing today.                                            gallery, an aquatic centre and sporting facilities.
                                                          During this period, key community arts and heritage
The early European settlement period saw a focus
                                                          organisations formed in the strong community
on timber and fishing as well as being a gateway to
                                                          environment, many of which have survived until
the Gympie goldfields. The natural beauty of the
                                                          today.
area was recognised early and Noosa became a
regular tourist destination from the 1960s.               The 2008 amalgamation of Noosa Council with the
                                                          former Maroochy and Caloundra local governments
It was from the 1960s that the current Noosa
                                                          was a pivotal point in the shared community history
Shire story began to emerge. Like many coastal
                                                          of Noosa. The Noosa community were strongly
communities, Noosa was facing choices about
                                                          opposed to the amalgamation and rallied to protect
how it would develop. The 1980s and 1990s saw
                                                          their Shire. Despite not winning the initial campaign
significant environmental battles where the Noosa
                                                          in 2008, the Noosa community did not give up
community fought to retain Noosa Shire as a unique
                                                          and continued the fight for what they believed in.
place – unfettered by rampant development.
                                                          This culminated in the Noosa Council being re-
These environmental battles defined that period
                                                          established on 1 January 2014.
and successive Strategic Plans provided a town
planning framework to ensure that Noosa would             The Noosa community is now re-defining itself,
differentiate itself from other places. The concept       aiming to respect past heritage and community
of a population carrying capacity was introduced          values while ensuring we are progressing towards a
together with height limits on buildings and Noosa        bright future that is uniquely our own.
Council focused on the “Noosa look and feel” design
of public spaces.

Page 10

Section 11

Sport and Active Recreation Plan




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Section 12

 OUR LOCAL CULTURE




                404 people or 2% of the              44% of
                Noosa working population             QLD people
                identified as being employed         participate in
                in the broad range of                a creative activity
                cultural industires

                                                     46,000
189 people considered                                people visit the
themselves a visual or                               Gallery every year
performing artist

                                                 82%
                                                 engage with
                                                 music online
                Workers in the
                cultural sector have
                an average income of
                $785      per week                     73% believe that
                                                    arts make for a richer
                                                 and more meaningful life


    31 community                                   19
    cultural facilities                         private
                                               galleries

                 Over 22                              72
                 live music
                                                      Noosa
                 venues                               cultural
                                                      organisations
 Page 12

Section 13

                                                                              Sport and Active Recreation Plan




Noosa Shire in 2018 has a diverse cultural and creative sector, both professional and community oriented.
Our arts, culture and heritage reflect the distinct identity of Noosa and there is a strong alignment
between local community values and arts practice with the local environment frequently inspiring
arts practice. Participation in cultural activities is high, particularly in visual arts and craft activities and
attendance at local events and festivals.

While it is difficult to obtain accurate data on the number of people engaged in the local arts, culture and
heritage sectors, research undertaken by the Australia Council combined with local data and anecdotal
evidence suggests that our community engages highly in the arts through many avenues – as artist,
audience, consumer or participator.

The local cultural sector fosters a rich creative community life. A broad range of stakeholders: individuals,
government agencies, community and industry organisations, and commercial businesses actively pursue
and deliver cultural facilities, program, events, services and products. Noosa people are collaborative and
supportive and will readily work together to produce an activity or event.

Cultural events regularly feature on the annual calendar, most notably Noosa Alive (formerly Noosa Long
Weekend), Cooroy Fusion, Booin Gari, Floating Land, Noosa Food and Wine Festival, Noosa International
Film Festival, Peregian Originals and Noosa Open Studios.

Education in the cultural sector is supported locally with state and private schools offering a varying range
of cultural content and the local university campuses of University of the Sunshine Coast and Central
Queensland University offering arts or creative industry related courses. Within the broader Sunshine
Coast region accredited training is available through university, TAFE and private providers.

Council cultural services such as Libraries, Noosa Regional Gallery and Community Development provide a
range of creative professional and skills development opportunities. Many local organisations, businesses
and creative practitioners offer short-courses and workshops in a wide diversity of disciplines and
mediums.

The arts sector is represented by several advocacy and networking groups, including Sunshine Coast
Creative Alliance and Create Noosa while the Heritage sector is represented through Council’s Heritage
Reference Group. Cultural and community members are strong advocates for culture and actively
participate in consultation regarding cultural matters.

In summary, the Noosa region is not starting from a zero base. It already has the existing elements of a
strong arts, culture and heritage foundation from which to build upon to deliver a healthy cultural future.



                                                                                                          Page 13

Section 14

Noosa ShireShire
    Noosa   Council
      Council    Council
COUNCIL CULTURAL VENUES
From the hinterland to the coast, Noosa is served by numerous Council,
commercial and community cultural facilities. Noosa Council itself
provides cultural services and resources through major cultural venues




Noosa Regional Gallery                            w Opened in 1989
                                                    Open 40 hours/week across 6 days
Noosa Regional Gallery is one of the oldest         400m2 with 86m of running wall space for hanging
public galleries in Queensland. While it served     25 exhibitions per year across the three galleries
the community well in the 1990’s – 2010 it has      46,000 visits per year, averaging 900 per week
failed to keep up with exhibition, programming
and visitor needs and expectations. It is
now constrained as to the types of touring
exhibitions that it can show, does not have
any appropriate workshop or programming
space and has severely limited storage space.
Community consultation identified the need
to develop a new gallery that could meet the
needs of the community and act as a signature
tourist attraction.




The J                                               Opened in 2006
The J is a multi-use venue that provides            Open 7 days per week depending on events
a theatre, commercial kitchen and bar,              1250m2 with a seating capacity of 402 in theatre style
meeting rooms, educational facilities and           140 performances per year, attracting 20,000 people
hosts long-term partners the University of          377 events held by 40 community groups
the Sunshine Coast and Noosa Community
Radio. It is a major Noosa venue for live
theatre, music, dance, film, conventions,
dinners, civic events and award nights. No
immediate need has been identified for major
changes at The J with the preferred pathway
forward recommending a gradual evolution to
increase capacity, increase community benefit
and reduce costs to Council.

Page 14

Section 15

Noosa Heritage Library                               Open 52.5 hours/week across 7 days
                                                                       Sport
                                                     Holds 1,100 items in    and
                                                                          public   Active Recreation Plan
                                                                                 access
The Noosa Heritage Library is housed within          1,150 images available online through Picture
Noosaville Library and holds the local heritage      Noosa
and family history collections. Resources and
services relate to the heritage of the Noosa area
including print, newspapers, ephemeral material,
oral histories and local content creation. A focal
point of the collection is the Picture Noosa image
collection in both print, negative and digital
form. Both collections are a significant drawcard,
bringing residents and visitors in to attend
research sessions and conduct individual research.
A 2016 service review identified the need for
improved storage and display facilities for the
Heritage Library which have occured in 2018 as
part of the Noosaville Library upgrade.



Cooroy Library                                       Opened in 2010
The award-winning Cooroy Library embodies            46.5 opening hours/week (over 6 days/week)
Noosa Council’s sustainability goals in terms of     5,577 members
environmental design and community cohesion.         179,000 loans per year, averaging 3,500 each week
The 1248m² community hub includes traditional        134,000 visits per year, averaging 2,600 per week
library space, community meeting rooms, retail       Holds 26,300 items across all collection formats
shop, exhibition space and learning spaces. It is
the focal point of the Mill Place Precinct and in
close proximity to the Butter Factory Art Centre
and a number of community groups.
It’s well-thought out design means that it has the
space and flexibility to meet the changing needs
of the community for the near future. In 2018 it
evolved to include a contemporary Makerspace
for digital technologies.




Noosaville Library                                   Opened in 1993, Refurbished 2018
                                                     52.5 opening hours/week (over 7 days/week)
Noosaville Library is a much-loved
                                                     21,878 members
community hub offering a wide range of
                                                     325,000 loans per year, averaging 9,000 each week
library and community services.
                                                     221,000 visits per year, averaging 4,330 per week
 At 1070m² it has a unique architectural
design synonymous with a Noosa look and
feel. Built prior to the public introduction
of the internet, its design was functional
for a collection focussed library however it
struggled to meet contemporary community
needs. A 2016 service review identified the
need for a major refurbishment which was
       Page 15
completed    in November 2018.                                                                  Page 15

Section 16

 COMMUNITY
 Noosa
 Noosa Council
       Shire
     Noosa   Council
            Shire Council

 CULTURAL FACILITIES



        Cooroy Butter
                 w Factory
            Arts Centre
                                    Wallace House
                               (Noosa Arts & Crafts Assoc)




              Noosa-Cooroy
                    w
             Heritage Centre
                                  Noosa Arts Theatre
                                           w




   Page 16
Page 16

Section 17

Over 90 community and commercial facilities provide
                                             Sport and Active Recreation Plan
space for arts and cultural activities




  Pomona Majestic
           w      Theatre

                                                Noosa Museum
                                                       w




   Pomona Railway Gallery                          Parkyn
            w                                           w Hut
                                               Information Centre




                                                                       Page 17
                                                                        Page 17

Section 18

Employment in Cultural Industries
Through the 2016 Census, 404 people or 2% of the Noosa working population identified as being
employed in the broad range of cultural industries. This is a very small proportion compared to sectors
such as tourism which employs 3,868 people or 19% of the working population and the health sector
which employs 3,766 people or 18% of the working population. The census data however relies on self-
reporting and records people’s primary employment industry so therefore may not take into account
the range of people who are employed in a creative industry but record their primary income from an
alternate industry. Local evidence suggests the number of people employed in creative industries to be
higher for example the 2017 Cultural Audit identified 189 people alone who considered themselves a
visual or performing artist, compared to the 98 who identified as such in the Census.



                                                                          Textile, Leather,
                                       Furniture                          Clothing and
                                       and Other                          Footwear
                                       Manufacturing                      Manufacturing

 Creative and                          47                                 47
 Performing Arts


 98
                                       Motion Picture
                                       and Sound
                                       Recording                      Heritage
                                                                      Activities
                                       39                                                    Printing
                                                                      31                     20
 Publishing                            Professional                   Library and
                                       Design Services                Information

 59
                                                                      Services               Other
                                       34                             16                     15

                                  This infograph outlines the number of people who identified as working
                                              in each sector of the creative industries in the 2016 Census.
Page 18

Section 19

STRENGTHS AND                                                     Noosa’s cultural sector is in
                                                                      Sport and Active Recreation Plan
                                                                 a generally healthy condition
OPPORTUNITIES                                                          and exhibits numerous
                                                                              positive qualities.




Existing Strengths                                    Potential Opportunities:
•   Good quality Council facilities which are well    •   Broad consensus to improve focus on Kabi
    maintained                                            Kabi/Gubbi Gubbi culture
•   High levels of participation in creative and      •   High proportion of the Noosa community
    cultural activities                                   aged over 60 who have time, resources and
•   Diverse cultural forms and practices in the           desire to participate in creative activities
    local region                                      •   Community importance placed on lifestyle
•   Attraction of the Noosa region to artists and         which includes creative pursuits
    visitors                                          •   Lack of signature regional gallery in wider
•   Alignment between community values and                Sunshine Coast region
    the cultural sector                               •   Growing digital creative sector
•   Community pride and commitment to Noosa           •   Increase in niche cultural tourist
    as a unique place                                 •   New funding avenues such as crowd funding
•   Council commitment to planning and design             and cultural funds
    principles                                        •   Clustering of cultural facilities and businesses
•   Strong design sector particularly in the areas        to form possible cultural precinct
    of architecture, graphic design and interior      •   Capacity for the arts to explore and discuss
    design                                                local or topical issues
•   Capability of the community to conceive of        •   High numbers of cultural professionals
    and deliver high quality cultural events and          visiting Noosa
    activities                                        •   Research linking participation in arts and
•   Thriving arts and heritage volunteer sector           cultural activities to improved health and
•   Direct funding through programs such as the           wellbeing
    Heritage Levy, RADF and Council grants




    Regional Arts Service Network
    In 2017 the Queensland Government announced a change in providing regional arts services
    through the Regional Arts Services Network (RASN).

    Tenders were called to provide arts services in 8 Queensland regions.

    Sunshine Coast Creative Alliance were awarded the contract and funding to provide RASN
    services for the region that Noosa is part of.

    Noosa Council is working with the newly created RASN to determine what opportunity this
    presents to advance arts and culture locally.                                                    Page 19
                                                                                                    Page 19

Section 20

 LOCAL
 CHALLENGES

While global trends and issues, both positive and negative, impact on arts, culture and heritage in Noosa
there are additional local pressures in these sectors. Consultation with local community and cultural
stakeholders identified a range of challenges and issues including:

•   Economic pressures such as rising living                 •   New residents and visitors, particularly those
    costs, limited affordable housing and                        from metropolitan areas, often have high
    cheaper online and imported cultural                         expectations in terms of venue and service
    products mean that it is difficult for local                 delivery
    artists to make a living without alternate
    income streams                                           •   Noosa’s geographic proximity places it on
                                                                 the fringe of the south-east Queensland
•   While participation in the arts is strong there              region however this frequently excludes it
    is limited evidence of a robust professional                 from State or Federal Government regional
    arts sector except for the architecture and                  funding and programs
    other design fields
                                                             •   Organisations are finding it harder to
•   Organisational sustainability is a critical issue            maintain local cultural facilities to a high
    with some organisations and event providers                  enough standard to attract audiences and
    relying on one or two key individuals to keep                visitors
    going
                                                             •   It can be hard for artists new to the area to
•   Some organisations report that there could                   make connections with their local sector
    be more collaboration in the sector and
    that they are competing with each other for              •   Council’s ability to resource and fund growth
    resources, funding and audiences                             in the arts and cultural sectors

•   Many residents want to participate in
    cultural activities but find it difficult to locate
    an activity




    Noosa TAFE Site
    The Queensland Government opened a TAFE campus in Tewantin in 2006. The environmentally
    sensitive campus offered business and arts courses with a specialty in ceramics.
    In 2014 the Queensland Government closed the campus and then in 2018 it indicated that it may sell
    the facility.
    While Noosa Council is considering the feasibility of purchasing the TAFE site, to date no financially
    viable option for an arts/cultural use has been identified.

Page 20

Section 21

Sport and Active Recreation Plan




                        Page 21

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5	1	1	1	28	2	138	1312	21	43	6	i
5	1	1	1	28	3	318	1280	15	21	32	4
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5	1	1	1	61	2	1164	3091	10	20	92	4
5	1	1	1	61	3	1249	3075	3	2	0	,
4	1	1	1	62	0	936	3082	420	105	-1	
5	1	1	1	62	1	936	3159	19	28	18	A
5	1	1	1	62	2	997	3152	17	33	10	VF
5	1	1	1	62	3	1289	3114	8	17	91	\
5	1	1	1	62	4	1351	3082	5	25	81	|
4	1	1	1	63	0	233	3102	1483	247	-1	
5	1	1	1	63	1	233	3338	13	11	0	-
5	1	1	1	63	2	938	3185	41	53	32	Sy
5	1	1	1	63	3	999	3175	10	16	49	‘
5	1	1	1	63	4	1028	3183	23	39	38	7
5	1	1	1	63	5	1290	3140	46	47	25	aN
5	1	1	1	63	6	1709	3102	7	11	0	:
4	1	1	1	64	0	138	3195	1179	178	-1	
5	1	1	1	64	1	138	3367	9	6	0	:
5	1	1	1	64	2	989	3253	14	31	63	y
5	1	1	1	64	3	1314	3195	3	1	51	;
4	1	1	1	65	0	1	3445	238	27	-1	
5	1	1	1	65	1	105	3454	7	6	1	2
5	1	1	1	65	2	207	3445	32	17	38	a
4	1	1	1	66	0	185	3481	192	27	-1	
5	1	1	1	66	1	185	3481	25	27	18	is
5	1	1	1	66	2	247	3501	37	7	32	FUG
5	1	1	1	66	3	347	3493	30	15	47	-
5	1	1	1	66	4	371	3489	10	19	30	|

Section 22

  YOUR SAY, YOUR PRIORITIES
  Through the consultation phases the community identified a diverse
  range of cultural topics and initiatives that they saw as priorities in the
  Noosa region.


“Arts and culture are important just for                  “Our kids need more access to creative
themselves. They don’t need to also have                  activities outside schools”
an economic outcome”
                                                                 “There are many very talented people in
  “Recognition and inclusion of indigenous Kabi Kabi/            Noosa. We need to learn from each other”
  Gubbi Gubbi heritage and culture is long overdue.
  We can do much better”
                                                             “The local arts scene could play a stronger role
                                                             in tackling environmental issues and sparking
      “The current Noosa Gallery is outdated and
                                                             community discussion and action”
      too small. It is no longer up to the standard
      of other regional public galleries”
                                                                         “Council grants are really important
                                                                         but it’s not just about money, we
“There isn’t much public or performing art in Noosa.
                                                                         need other help as well”
If we had more of this it would look and feel more creative”

 “It’s hard to find affordable spaces for                   “I’m not sure whether I can run classes from my
 rehearsals or studios”                                     home studio and I’m a bit afraid to ask”

      “Our Noosa communities must maintain their individual
      characters. Arts and culture plays an important role in this”




  The Heritage sector identified specific priorities and issues
  •    The Heritage Levy has been vital in progressing the preservation of local buildings and undertaking
       heritage projects which wouldn’t have happened otherwise.

  •    Noosa has a rich heritage even though it has limited remaining built heritage in comparison to other
       communities such as Gympie or Maryborough. This means it can be challenging to resources and
       attention to the sector.

  •    The Heritage sector needs to engage the community and visitors in modern and interesting ways.

  •    There is a need to capture and tell the unique story of Noosa and its people, before we lose
       significant local identities or historical materials.

  •    Council needs to improve the coordination and responsibility for heritage issues within the
       organisation.

  Page 22

Section 23

Sport and Active Recreation Plan




                        Page 23

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Section 24

VISION
 Noosa ShireShire
     Noosa   Council
                  Council
Noosa Council’s vision is “Noosa Shire – different by nature”.
Through diverse arts, culture and heritage Noosa will retain a unique
character and be renowned for creative expression and participation



Principles
Noosa’s residents are fierce advocates for shared         Aims
community values and priorities - celebrating and
preserving our natural environment, supporting            Through the delivery of the Cultural Plan and the
responsible environmental and economic                    programs and actions that will follow, Council aspires
development, maintaining a cosmopolitan, village          to achieve these overarching aims and objectives:
feel, engaging in a healthy, outdoor lifestyle, valuing
                                                          •   Provide a diverse range of cultural venues,
knowledge and learning and maintaining connections
                                                              experiences and activities that reflect local needs
between people. The arts and heritage sectors play a
                                                              and interests
vital role in interpreting and reinforcing these values
and the Cultural Plan will be underpinned by the          •   Support creative expression and participation in a
following guiding principles:                                 variety of formats
•   We believe that everyone can enjoy the benefits       •   Enhance the unique creative character, liveability
    of a culturally rich community                            and aesthetic appeal of Noosa’s villages and
                                                              community places
•   We encourage all forms of creativity and
    expression and all levels of participation and        •   Increase the role that arts, culture and heritage
    abilities                                                 play in regards to the environment, economy and
                                                              community development
•   We value quality, uniqueness and authenticity
                                                          •   Increase awareness and understanding of local
•   We respect the independence of our cultural
                                                              cultural heritage
    sector
                                                          •   Increase the skills and knowledge of people in
•   We acknowledge and understand our history and
                                                              the cultural sector in order for them to adapt to
    will learn from it to inform our future
                                                              changes, improve sustainability and harness new
•   We are optimisatic about the potential of the             opportunities
    future
                                                          •   Improve the recognition and reputation of Noosa
                                                              as a cultural destination




KEY                            1. History and Heritage                 4. Knowledge and Learning

THEMES                         2. Places and Spaces                    5. Growing the Cultural Economy

                               3. People and Participation             6. The Digital Future Begins Now

Section 25

Sport and Active Recreation Plan




                        Page 25

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                                                                                                       ;            EV    Tet

Section 26

HISTORY
Noosa Council
      Shire
    Noosa   Council
           Shire Council
                         AND                             Noosa’s unique and rich heritage
                                                         will be known and valued by our
HERITAGE                                                 community, helping to chart a
                                                         responsible course for the future



G      •   Our community will know our history and heritage and be proud to share it with new comers
           and new generations                  w

O      •   We will value the deep and ancient cultural heritage and traditions of the local indigenous
           people, particularly the Kabi Kabi/Gubbi Gubbi community


A      •   We will understand and respect the diverse contributions made to our communities through
           successive generations


L      •   Noosa’s cultural heritage will be preserved for current and future generations in a diversity of
           forms. We will engage people in our history in interesting and stimulating ways


S      •   History and heritage will continue to inform the character of our individual towns and
           localities and connect community to a shared identity




A
      •    Retain Heritage Levy and review levy             •   Support local heritage sector with
           amount periodically                                  training and advice in the preservation,
                                                                management and accessibility of heritage
      •    Develop and deliver initiatives which will
C          broaden and increase audience reach and
           community access                                 •
                                                                resources
                                                                Broaden the Heritage Reference Group to

T     •    Extend spaces for provision of heritage
           product and activities into non-traditional
                                                                include experts outside of traditional local
                                                                organisations


I
           spaces to increase awareness                     •   Improve the networking and knowledge
                                                                sharing amongst Noosa heritage
      •    Increase the digitisation of heritage
                                                                organisations

O
           materials
                                                            •   Embrace the use of emerging technologies
      •    Effectively manage local heritage
                                                                to make heritage more accessible in
           collections for their long-term preservation
N     •
           and access
           Work with stakeholders to increase the
                                                            •
                                                                contemporary ways
                                                                Explore the potential of creating a

S
                                                                Hinterland Heritage brand
           awareness and sharing of materials held
           in local and specialist collections as well as   •   Increase the heritage sector’s involvement
           establish a register of local heritage items         with local schools, educators and families
           of significance                                      to raise young people’s awareness of
                                                                Noosa’s history
      •    Work with heritage organisations to
           ensure relevant heritage collection              •   Ensure conservation management plans
           management plans and risk management                 are in place to protect and maintain built
           strategies are in place                              heritage infrastructure and heritage sites
       •   Continue to expand and develop Heritage
Page 26    Trail network and increase promotion

Section 27

PRIORITY FOCUS AREAS Sport and Active Recreation Plan

                                                     Indigenous Cultural Heritage
                                                     Council will work with the Kabi Kabi/Gubbi
                                                     Gubbi first nation’s people to increase the
                                                     awareness and understanding of our local
                                                     indigenous cultural heritage, both in terms of
                                                     respect for past history and present cultural
                                                     practices and people.
                                                     Council will support the local indigenous
                                                     community in respectfully and sensitively
                                                     sharing their knowledge and stories to residents
                                                     and visitors. The inclusion of indigenous content
                                                     in programs and services will be increased and
                                                     improved.




                                                 Heritage Coordination
                                                 Consultation with internal and external stakeholders
                                                 has highlighted the lack of coordination and
                                                 responsibility for Heritage within Council.
                                                 Consequently the part-time Heritage Librarian
                                                 role has been converted to a full-time Heritage
                                                 Coordinator. This role will review and improve the
                                                 coordination of heritage matters within Council,
                                                 provide expert heritage advice, act as a single point
                                                 of contact for heritage matters and oversee Council’s
                                                 heritage activities.




The Noosa Story
The story of Noosa’s development and
attachment to core community and
environmental values is a unique one.
Council will work with stakeholders to capture
and document this contemporary heritage
including the stories and histories of local
people from the period from 1960 to de-
amalgamation. The material will be used by
stakeholders to develop engaging exhibitions,
displays and content to tell the unique Noosa
story.
     Page 27                                                                                    Page 27
                                                                                                  Page 27

Section 28

PLACES
 Noosa Council
       Shire Council
                    AND                         Our sense of local identity and character
                                                will be enhanced through quality design
     Noosa  Shire Council
SPACES                                          and the inclusion of arts and heritage in
                                                our public places



G     •    Our region will enjoy a diverse range of well-maintained creative, learning and heritage places to
                                                     w and participation and to encourage communities
           support the community’s creative expression
           to share and connect with each other

O     •    Our sense of cultural vibrancy will be increased by the inclusion of arts, culture and heritage in
           non-traditional places

A     •    Our places and spaces will be made more interesting and locally distinct by maintaining a high
           standard of civic design and including cultural practice and works


L     •    We will adhere to standards and practices which enhance the creative character, liveability and
           aesthetic appeal of individual areas


S
      •    Noosa’s arts, heritage and environment sectors will continue to have a special connection;
           and the cultural sector will play an essential role in interpreting and preserving our unique
           ecosystems and biosphere status




      •    Invest in new facilities where gaps or            •   Include cultural representatives in

A          opportunities exist and the need can be
           best met locally after maximising use of
                                                                 stakeholder consultation for projects
                                                                 involving master planning, placemaking


C
           existing facilities                                   and major developments
      •    Review and existing Council cultural              •   Prioritise initiatives which enhance
           venues and facilities to maximise use and             the community’s understanding of the

T          respond to changing community needs
           and expectations
                                                                 local environment, showcase artworks
                                                                 and artists that support environmental

I
                                                                 values and assist in improving ecological
      •    Work with stakeholders to identify
                                                                 sustainability
           underutilised facilities and spaces with aim
           of maximising their potential and identify        •   Include creative components in the
O          new spaces for the inclusion of creative
           content or production
                                                                 delivery of Council projects aiming to
                                                                 change community behaviour

N     •    Complete the development of effective
           asset management plans for all Council
                                                             •   Work with key stakeholders to develop a
                                                                 toolkit to assist cultural activity and event


S
           owned cultural facilities                             providers produce events with minimal
                                                                 negative impact on the environment
      •    Work with stakeholders to develop
           a publicly accessible creative spaces             •   Reinforce Noosa’s identity through
           directory for studio, performing, rehearsing          planning and projects with a priority
           and learning spaces                                   on preserving the natural environment,
                                                                 maintaining the discrete village feel,
      •    Improve and increase the creative design
                                                                 embedding excellence in urban design and
           component in Council infrastructure
                                                                 increasing the Shire’s creative look and feel
           projects
 Page 28

Section 29

PRIORITY FOCUS AREAS Sport and Active Recreation Plan

                                              Sense of Place
                                              Council will review and improve its approach to
                                              placemaking to ensure its concepts and strategies are
                                              understood and implemented collectively across the
                                              organisation. It will work with stakeholders to achieve
                                              an integrated, place based approach which supports
                                              community cohesion, improves the aesthetic appeal
                                              and maintains a sense of local identity through
                                              measures including creative arts, built infrastructure,
                                              streetscaping and precinct development.




Arts in Public Places
Council will undertake a review of Noosa’s
approach to art in public places with a
view to improving residents and visitors
sense of Noosa being a creative and
culturally rich region. This will include
an audit of existing permanent and
temporary public art and practice, both
visual and performing, the development
of a public arts policy and action plan and
working with stakeholders to increase the
inclusion of visual and performing arts
within council facilities and appropriate
public places.



                                              Arts and the Environment
                                              Floating Land will continue to be a signature event
                                              in the cultural calendar and will be reviewed to
                                              provide greater continuity and connection between
                                              iterations, increase external resourcing and increase
                                              the level of community input and ownership.
                                              In addition, stakeholders will consider new
                                              opportunities to reinvigorate the important symbiotic
                                              relationship between arts and the environment
                                              with the environment acting as inspiration for
                                              cultural works and cultural works assisting people to
                                              understand the impact of complex environmental
                                              issues and motivate them to act.
     Page 29                                                                                 Page 29
                                                                                             Page 29

Section 30

PEOPLE AND                                                   Individually and collectively, our
                                                             community will experience the
PARTICIPATION
 Noosa Council
       Shire
     Noosa   Council
            Shire Council
                                                             many benefits of a culturally rich
                                                             and creatively engaged society




G     •                                               w to Noosa to live and to visit. They will find a
           Creative people of all types will be attracted
           strong network of like-minded people and their creative output will be valued and celebrated


O
      •    People will be inspired to create and express themselves freely in a diverse range of creative
           and cultural practices and activities which are responsive to contemporary lifestyles

      •    Everyone in Noosa will have the opportunity to be involved in the arts at varying levels –
A          audience, artist, performer, creator, producer, educator, volunteer

      •    Individually and collectively, people will experience a wide range of benefits through their

L          creative participation – from the sheer pleasure and pride in creating to the increased sense
           of identity and belonging and improved creative thinking and problem solving


S     •    Council, community and business organisations will work together to deliver high quality
           events and activities which support the attributes and values of the Noosa community




A
      •    Provide appropriate support to local artists       •   Work with families, educators and carers to
           and organisations to produce creative                  increase opportunities for young people to
           content, undertake cultural projects and               be exposed to and engaged in the arts

C     •
           increase skills and knowledge
           Work with stakeholders to broaden and
                                                              •   Support emerging areas of creative practice
                                                                  to provide new avenues of participation

T          increase participation rates including
           reviewing underperforming activities to
                                                              •   Work with stakeholders to provide creative
                                                                  programs and activities which meet needs

I
           understand barriers and challenges and
                                                                  and expectations of older residents
           investigating contemporary community
           behaviour and expectations                         •   Encourage the use of creative activities in

O     •    Support local communities and
           organisations in initiating and delivering         •
                                                                  the improvement of health and wellbeing
                                                                  Use creative approaches in the delivery of

N     •
           local community cultural activities
           Prioritise support for organisations
                                                                  Council projects and initiatives aiming to
                                                                  change community behaviour


S          which respond to community needs and               •   Review the delivery of the Regional Arts
           preferences                                            Development Fund (RADF) program with
                                                                  a view to increasing awareness, meeting
      •    Improve information sharing and marketing
                                                                  needs and improving outcomes
           of creative and cultural activities to increase
           audience awareness and uptake
 Page 30

Section 31

PRIORITY FOCUS AREAS                                            Sport and Active Recreation Plan




                                           Where Art Thou
                                           Council’s cultural officers and teams will review
                                           their approach to the delivery of creative programs
                                           and activities with the aim of understanding
                                           community expectations, broadening audience
                                           appeal and increasing participation. The focus will
                                           be on increasing the delivery of activities outside
                                           of traditional cultural facilities to non-traditional
                                           places where people will feel more encouraged and
                                           comfortable in participating.




Events and Festivals
Events and festivals will continue to be
an important part of the Noosa calendar.
Council will work with key stakeholders
to balance the views and needs of the
community and event organisers to
overcome obstacles and take advantage
of opportunities. The important role
that local organisations and businesses
play is valued and Council will assist
with an appropriately supportive model.
Consideration will be given to niche




                                                             Celebrating
                                                             Noosa Creatives
                                                             Council will work with stakeholders
                                                             to understand how best to
                                                             recognise the value of local arts
                                                             practitioners.
                                                             The aim will be to increase the
                                                             awareness of the talents and
                                                             creative output of Noosa’s cultural
                                                             sector both locally and outside the
                                                             region.
    Page 31                                                                               Page 31
                                                                                             Page 31

Section 32

KNOWLEDGE
 Noosa Council
       Shire
     Noosa   Council
            Shire Council
                                                            Relationships and networks
                                                            will be nurtured to share ideas
AND LEARNING                                                and knowledge and problem
                                                            solve collectively



G
       •   The future of the arts, cultural and heritage sectors in Noosa is a bright one. We value
                                                     w the lessons from the past and to learn the
           knowledge and learning in order to understand
           necessary skills to continuously adapt, grow and prosper


O      •   Our creative individuals and organisations will have the support, skills and knowledge to be
           resilient, sustainable and able to embrace the changing world

       •   The cultural network will develop the essential skills to manage critical contemporary
A          issues including changes to funding arrangements, organisational models and audience
           expectations. We will work with stakeholders to support the transition of emerging or semi-
           professional artists to professional status

L      •   We value the role of creativity in the learning and community engagement process. We will
           use creativity in our everyday lives to learn, adapt, innovate and problem solve


S      •   The cultural sector will play a key role in providing platforms for community discussion and
           debate on issues which will impact our community




A      •   Review Council’s support of artists and arts
           organisations to focus on initiatives that
                                                           •   Work with key stakeholders to facilitate
                                                               opportunities for creative and cultural
           have longer term benefits and support               practitioners to share skills and knowledge
C      •
           them in being more self-reliant
           Work with stakeholders to increase              •
                                                               and collaborate on projects
                                                               Increase opportunities for master arts

T          the knowledge and understanding of
           changing funding opportunities such as
           crowdfunding, cultural philanthropic funds
                                                               practitioners to deliver professional
                                                               development to local practitioners


I
                                                           •   Work with stakeholders to explore
           and micro-loans                                     concept of locally delivered short-course
       •   Explore the feasibility of a mentoring              professional development

O
           program to ensure that our professional         •   Provide appropriate support to local artists
           artists are able to share their knowledge           and organisations to produce creative
           and skills with our emerging artists.               content, undertake cultural projects and
N      •   Facilitate training to help organisations
           understand the changing nature of               •
                                                               increase skills and knowledge
                                                               Align funding programs with aims of

S
           volunteerism and how to focus on                    cultural plan and other key corporate
           attracting new types of volunteers                  strategies
       •   Identify significant cultural organisations     •   Work with stakeholders to improve the use
           which are potentially “at-risk” of failure          of creative activities to broaden learning
           and focus efforts on increasing their               approaches, explore topical issues and
           sustainability                                      solve problems
       •   Prioritise funding for groups which are
           actively taking steps to ensure ongoing
 Page 32   sustainability

Section 33

PRIORITY FOCUS AREAS

                       Libraries
                       Council’s Libraries will play a
                       key role in providing access to
                       information, resources and learning
                       opportunities for individuals and
                       organisations. They will continue
                       to evolve to provide services and
                       products which are relevant to
                       changing community needs and
                       expectations.




                       Cultural Development
                       Cultural individuals and organisations
                       require evolving knowledge, skills
                       and support to ensure their ongoing
                       success. Council will review its
                       cultural development services to
                       better meet the needs and priorities
                       of stakeholders in the changing world
                       and ensure that Council is providing
                       effective support.




                       Stakeholder
                       Engagement
                       Council will review its approach to
                       stakeholder engagement with the
                       arts, culture and heritage sectors
                       to improve relationships across the
                       network and to ensure that there is
                       a broad and accurate understanding
                       of needs and issues. It will improve
                       collaboration on projects and reduce
                       unproductive competition.
 Page 33
                                                      Page 33

Section 34

GROWING
   Noosa ShireShire
               Council
                                                                          Arts, culture and heritage
                                                                          will play an increasing role
       Noosa        Council
THE CULTURAL                                                              in the economic health of
                                                                          the local region
ECONOMY


 G
       •   Creative industries will increasingly provide more employment, keep dollars within the Shire and
           export products and services
                                                         w

 O
       •   Cultural activities will help attract visitors, extend their stay and increase local spend. Visitors will
           be drawn to appreciate and experience local arts and culture including design, products, cultural
           heritage, cultural venues, and programs and events

 A     •   There will be an increasing focus on quality product development and delivery, preferencing unique or
           bespoke over mass-production or mass-market

 L     •   Home-based creative industries will be encouraged to improve individual economic outcomes,
           increase local creative output and reduce the need for travel to other locations


 S     •   Innovation and a creative approach will help fire the engine room of Noosa’s economy




  A    •   Work with stakeholders to increase the brand
           potential of Noosa in a creative sense such
                                                                   •    Support opportunities for local creatives to
                                                                        share knowledge, connect with each other
           as the development of creative nodes or                      and collaborate

  C        precincts, supporting the clustering or co-
           location of creative businesses and activities
                                                                   •    Council will assist in brokering partnerships to
                                                                        advance local cultural economic initiatives

  T        and supporting the development of feature
           creative products                                       •    Work with key stakeholders to understand
                                                                        needs and interest of cultural tourism market

  I
       •   Programs which have longer term benefits
                                                                        and respond accordingly
           will be prioritised for investment of Council
           funding and support                                     •    Work with key stakeholders to ensure that

  O    •   Highlight the creative and cultural
           opportunities in the hinterland to extend the
                                                                        home based creative businesses are able
                                                                        to thrive within Council’s planning and


  N
                                                                        regulatory framework
           tourism experience beyond the coastal strip
                                                                   •    Facilitate effective strategic land use planning
       •   Support initiatives which showcase local
                                                                        to support creative endeavours, cultural

  S        artists and improve access for local products
           to buyers
                                                                        precincts and home-based businesses

       •   Provide or facilitate professional development
           for artists to maximise access to new markets
           such as through digital platforms

Section 35

PRIORITY FOCUS AREAS                                                 Sport and Active Recreation Plan




                                                     Noosa Regional Gallery
                                                     The audit of cultural facilities and community and
                                                     stakeholder consultation has identified the need
                                                     to address deficiencies in the existing gallery and
                                                     the desire for an expanded or upgraded gallery or
                                                     cultural facility. Council will explore the feasibility
                                                     of a new signature Regional Gallery which better
                                                     reflects contemporary audience expectations,
                                                     spearheads cultural momentum, exploits cultural
                                                     tourism opportunities and improves participation
                                                     outcomes.




Marketing Noosa as a
Cultural Destination
Noosa already offers a wide range of cultural
activities which would be of potential interest to
the tourism market however visitors remain largely
unaware beyond major activities such as Eumundi
Markets.
Council will collaborate with key stakeholders to
develop a marketing and communication strategy
to focus on the cultural attributes of Noosa.




                                                        High Quality Artisan Products
                                                        The Noosa brand is seen as being unique, high
                                                        quality and discerning. There is an opportunity
                                                        to leverage this brand and reputation to better
                                                        focus on the production of very high-quality
                                                        artisan and craft products including bespoke
                                                        manufacturing and activities which provide a
                                                        personal, authentic response or experience.
                                                        Council will work with stakeholders to explore
                                                        this potential and develop a plan to increase
                                                        production and market spend in this sector.
                                                                                                    Page 35
                                                                                                       Page 35

Section 36

THE DIGITAL                                       Technology will drive new
                                                  art-forms, provide platforms for the
  Noosa ShireShire
              Council
FUTURE
      Noosa        Council
                                                  dissemination of cultural product
                                                  and spring-board new careers
BEGINS NOW


 G     •                                        wNoosa will be actively involved in the rapidly
           The digital future is happening now and
           emerging creative digital sphere


 O
       •   With its enviable lifestyle, location to key metropolitan bases and uptake of the digital
           realm, Noosa will incorporate more creative and knowledge industries which use
           technology to create and distribute content

 A     •   Traditional art-forms will be reinvented and will merge through their exploration of digital
           technology


 L     •   New career opportunities will emerge which take advantage of technological innovations
           and provide greater creative outlets than older work models


 S     •   The community, cultural and digital sectors will be positioned to take advantage of the
           digital transformation through access to resources, equipment and training




       •   Work with stakeholders to understand            •   Ensure Council staff are skilled and able
 A         opportunities and barriers and advocate
           for the local infrastructure and resources
                                                               to support the community in adopting
                                                               and exploiting new technologies

 C
           required to support a thriving digital          •   Lead the way by being innovative and
           creative sector                                     supportive of digital creative projects
       •   Provide opportunities for digital creatives
 T         to work together, share knowledge
           and content, experiment and produce
                                                           •   Work with stakeholders to provide
                                                               opportunities to showcase emerging
                                                               technologies to engage early adopters

 I     •
           collaborative content
           Support the development and provision
                                                           •   Work with stakeholders to support
                                                               the migration of existing creative

 O
           of programs which increase creative                 practitioners to the digital space
           digital skills and knowledge
                                                           •   Work with stakeholders to encourage and
       •   Include technology driven makerspaces
 N
                                                               support our young people in adopting
           in Council’s libraries to provide accessible        digital creative careers
           technology, resources and training to the

 S
           community
       •   Provide opportunities for the community
           to engage with and use new technologies
           in a creative and fun way

Section 37

PRIORITY FOCUS AREAS Sport and Active Recreation Plan

                                           Peregian Digital Hub
                                           Council has taken the plunge into the
                                           new digital working world through the
                                           construction of the Peregian Digital
                                           Hub. This facility will make a strong
                                           contribution to the growth of the
                                           local digital sector in both economic
                                           and cultural terms. It will support
                                           digital cultural entrepreneurs through
                                           providing co-working space, incubation,
                                           networking and learning.




Digital Cultural Content
Council will support the development
and delivery of locally produced digital
cultural content. It will recognise and
showcase local efforts in this space and
support access to new opportunities
and markets. Council cultural projects
will increasingly include digital
components to showcase emerging
technologies and provide avenues for
local digital creatives.




                                                Finding Our Strengths
                                                The digital creative sector is diverse
                                                and many regions are looking to take
                                                advantage of potential opportunities.
                                                Council will work with stakeholders
                                                to build creative digital skills and
                                                knowledge and build upon areas of
                                                local digital strengths to concentrate
                                                growth and development and
                                                harness prospects.

     Page 37                                                                  Page 37
                                                                                 Page 37

Section 38

ROLES AND
RESPONSIBILITIES
                                                                        Recognise
The responsibility for a thriving cultural sector lies                   Advocate
with everyone from individuals to community
organisations, industry sectors, commercial                                 Enable
businesses and all levels of government.
Principally the Cultural Plan is a Noosa                                   Partner
Council corporate document, and as
such, Council plays a key role in                                           Deliver
achieving the actions outlined within.
Primarily, Noosa Council’s role is to:
•       Cultivate an environment where arts, culture and heritage are valued and supported
•       Engage and partner with our community and other key stakeholders to achieve the aims of the plan
•       Advocate for the arts, culture and heritage
•       Provide cultural facilities, services and activities appropriate for changing community needs and 		
        expectations
•       Provide support and resources for the cultural sector
•       Establish plans, policies and regulations which support the cultural sector
•       Preference projects, initiatives and programs which support the values and priorities of the Noosa
        community

Council cannot achieve this ambitious agenda on it’s own and consequently welcomes the support of
other government agencies and the efforts of the broader arts, culture and heritage sectors in working
collaboratively to implement the goals and initiatives outlined in the Cultural Plan.

Section 39

                                                                             Sport and Active Recreation Plan


OUTCOMES

The process to develop the Noosa Cultural Plan has highlighted the difficulty of evaluating the health
or state of the cultural sector. Data is difficult to obtain, often deficient and frequently not relevant to a
local level. Council will work with stakeholders to review how we measure the performance of the local
cultural sector to provide more accurate, effective data.

The Noosa Cultural Plan outlines a wide range of strategies and actions designed to grow and develop
the arts, cultural and heritage sectors. Important to the long-term success of these strategies is their
ongoing evaluation to measure their success or otherwise, and modify future actions accordingly.

Individual actions will have their own relevant measures of success however broadly the Cultural Plan
aims to achieve:

•      Increased use of cultural venues and facilities

•      Increased number of new participants in cultural activities

•      Increased number of cultural activities occurring in non-traditional spaces

•      Increased participation by young people in creative activities outside of formal education

•      Higher satisfaction levels within arts, culture and heritage sector

•      Improved perception of Noosa as a cultural destination with visitors

•      Improved sustainability of community organisations in arts, cultural and heritage sectors

•      Increased growth of people employed in cultural and creative sectors

•      Improved awareness of Indigenous cultural heritage




                                                                                                       Page 39
                                                                                             Page 39
                                                                                                        Page 39

Section 40

METHODOLOGY


Noosa Council’s strategic planning documents are developed following comprehensive stakeholder and
community consultation and research.

A Cultural Plan Reference Group was established in 2017 to provide advice and guiding support for
the development of the Cultural Plan. In addition, the Heritage Reference Group has provided advice
regarding the heritage aspects of the Plan. Both Reference Groups were chaired by a Councillor and
contained a mix of external stakeholders and key internal officers.

As a starting point for the planning process, Cathy Hunt of Positive Solutions was contracted to
research and write a paper exploring some of the significant factors which should be considered in the
development of a local Noosa cultural strategy.

The research phase of the planning process also included:

•   An audit of existing and proposed arts, culture and heritage activities, facilities and organisations in
    Noosa Shire

•   A literature review of the regional, state and national arts, culture and heritage sectors

•   Examination of arts, culture and heritage trends and their implications for the Noosa region

•   Qualitative and quantitative analysis of the local arts, culture and heritage sectors

•   Identification of arts, cultural and heritage opportunities through events, services, partnerships and
    infrastructure

Broad community and stakeholder engagement was undertaken through:

•   Community workshops

•   Forums and focus groups

•   Specific arts and cultural events such as Floating Land

•   YourSayNoosa online portal and forum

•   Targeted consultation with key internal and external stakeholders

•   Social media

•   Email consultation with registered people of interest

The drafting of the Cultural Plan was undertaken in-house by Council officers with expertise in cultural
policy development.

Page 40

Section 41

Sport and Active Recreation Plan




                        Page 41

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Section 42

IMAGE CREDITS
Page number     Image details
Front cover     Treescape Reach, Floating Land 2017.
                Image: Raoul Slater
4,5             Butterfly (detail), Paper cutting, charcoal on paper.
                Greer Townsend, 2017
                Image: Your Life Photography
6, 7            Remnants II, Rust & plant dye on organic cotton.
                Anne Harris, 2016
                Image courtesy of the artist
9               Tuvaluan Ceremony, dancer, Floating Land 2009.
                Image: Adam Sebastian West
11              Volunteer artwork.
                Image: Your Life Photography
13              Barry Alsop, Noosa Alive 2018
                Image: Eyes Wide Open
17              Pomona Railway Gallery
                Image: Susan Wishart
18              Pendragon Shoes
                Image: courtesy of the artist
21              Control Burn - Teewah, Oil on canvas.
                Raelean Hall, 2016
                Image courtesy of the artist
23              Top: The Unknowns, Anywhere Theatre 2018.
                Image: Cynthia Lee
                Bottom: Blake Bowden, Noosa Alive 2018.
                Image: Rick Monk
25              Notion of an Ordinary Yarn.
                Anne Harris, 2016
29              Bunya, Sculpture.
                Glen Manning and Kathy Daly, 2010
                Image: Noosa Council
29              Castaways, Floating Land 2017.
                Kris Martin and Simon McVerry
                Image: Raoul Slater
34, 35          Background: Travelling with Voss (detail), Oil on linen.
                Sam Vatovey
37              Middle image: Prosthetic Reality, SUTU, 2017
                Image: Your Life Photography
39              Rain Song, Floating land 2017. Projection.
                James Mueller, Brent Miller and Lyndon Davis
                Image: Brian Rogers
41              Feeding Supplicants to the Orbit, Oil, alkyd and synthetic varnish on aluminium
                composite panel. Ruben Pang, 2017
                Image: Your Life Photography
Back cover      Skyline, Oil on canvas.
                Otto Schmidinger, 2016
                Image courtesy of the artist

Section 43

                                                                   Sport and Active Recreation Plan




GLOSSARY
Term or abbreviation   Meaning
Art                    A creative process or product that deliberately arranges elements in a way
                       that appeals to the senses or emotions. It may encompass a diverse range of
                       human activities, creations and ways of expression.
Audience               People who attend, view, listen or appreciate creative products or content.
Built heritage         Buildings or structures and their environments valued by a community
                       because of their historic, scientific, aesthetic, social or architectural
                       significance to that community and which, because of their heritage
                       significance, may appear on the Register of the National Estate, the register
                       of the National Trust of Australia and/or state, territory or local government
                       heritage registers or studies.
Community arts         Creative arts processes that occur in a community setting, often involving
                       collaborations between professional artists and genera; community members.
Creative industries    Those industries which have their origin in an individual’s creativity, skill and
                       talent and which have the potential for positive economic return.
Cultural heritage      The legacy of physical (tangible) artefacts and intangible attributes of a group
                       or society that is inherited from past generations, maintained in the present,
                       and bestowed for the benefit of future generations. It presents evidence of
                       past human activity and associations and includes places, objects, customs,
                       traditions and artistic expression.
Culture                The identity and values that a community develops over time which defines
                       them as a distinctive group and which are remembered, celebrated and
                       preserved for future generations.
Emerging artist        An individual who has undertaken recognised study or has a history of
                       creative practice and whose motivation is to work towards creative excellence
                       and career development. Peer recognition may exist however a viable income
                       is not yet derived from practice.
Makerspace             A community-operated work space with equipment and resources where
                       people with common interests can meet, learn, share and collaborate.
Not for profit         An organisation recognised through State or Federal legislation as an
                       organisation whose primary purpose is not to generate a profit for individual
                       or shareholder’s benefit.
Placemaking            Placemaking is the multi-faceted practice of collectively reinventing and
                       designing public spaces in response to the needs and character of an
                       individual community. Placemaking facilitates creative patterns of use, paying
                       particular attention to the physical, cultural, and social aspects that define a
                       place and support its ongoing evolution.
Professional artist    An individual who has undertaken recognised study and/or a strong history
                       of creative practice. They are recognised by their peers in an artistic capacity,
                       generate a viable income from their practice and operate in a business-like
                       manner.
Public art             Site specific artwork, temporary or permanent, created in response Page
                                                                                          to the43
                       place and community in which it resides.

Section 44

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