2018-12-11 S&O Agenda - Attachment 1 to Item 10 - Noosa Cultural Plan 2019-2023

PRIORITY FOCUS AREAS                                                 Sport and Active Recreation Plan




                                                     Noosa Regional Gallery
                                                     The audit of cultural facilities and community and
                                                     stakeholder consultation has identified the need
                                                     to address deficiencies in the existing gallery and
                                                     the desire for an expanded or upgraded gallery or
                                                     cultural facility. Council will explore the feasibility
                                                     of a new signature Regional Gallery which better
                                                     reflects contemporary audience expectations,
                                                     spearheads cultural momentum, exploits cultural
                                                     tourism opportunities and improves participation
                                                     outcomes.




Marketing Noosa as a
Cultural Destination
Noosa already offers a wide range of cultural
activities which would be of potential interest to
the tourism market however visitors remain largely
unaware beyond major activities such as Eumundi
Markets.
Council will collaborate with key stakeholders to
develop a marketing and communication strategy
to focus on the cultural attributes of Noosa.




                                                        High Quality Artisan Products
                                                        The Noosa brand is seen as being unique, high
                                                        quality and discerning. There is an opportunity
                                                        to leverage this brand and reputation to better
                                                        focus on the production of very high-quality
                                                        artisan and craft products including bespoke
                                                        manufacturing and activities which provide a
                                                        personal, authentic response or experience.
                                                        Council will work with stakeholders to explore
                                                        this potential and develop a plan to increase
                                                        production and market spend in this sector.
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