2015-08-18 Planning and Organisation Committee Agenda

PLANNING & ORGANISATION COMMITTEE MEETING AGENDA                                   18 AUGUST 2015


Sign Face Area
The 9m² wall sign is out of character with existing signage in Hastings Street where small
shop frontages provide for limited small scale signage. The applicant has provided examples
of some larger window signs (greater than 4m²) in Hastings Street but this is not the
established character of the street signage overall. Given the small scale of shops in
Hastings Street and the narrow shop front of the subject premises, the 9m² sign is not
compatible with the scale and proportion of the premises or the developed character of
Hastings Street.
Furthermore, the 9m² sign is proposed on the stairwell which protrudes nearly 2m forward of
the building alignment making the large sign more prominent to the street and adding to the
proliferation of visual clutter.
Total sign face area
The total sign face area proposed is 13.12m² exceeding the maximum permissible sign face
area of 10m².
The shop front is approximately 3m wide but the use of the adjoining common property (the
stairwell) creates approximately 6m of frontage to Hasting Street; a narrow street frontage.
The total signage on the subject premises of 13.12m² is considered incompatible with the
character of the small scale signage in Hastings Street and out of proportion with the narrow
subject site’s frontage and the surrounding developments. The majority of the 13.12m² will
protrude forward of the building alignment creating a prominent (both in size and location)
signage display adding to the proliferation of visual clutter.
4.     CONCLUSION
The 9m² sign is more than double the size permitted by The Noosa Plan. The total signage
to the 6m frontage is not in proportion to the premises or consistent with the developed
character of Hastings Street and will therefore contribute to the proliferation of visual clutter.
The proposed size and quantity of signs are inconsistent with the overall outcomes sought
by the Advertising Devices Code and are recommended for refusal.

Departments/Sections Consulted:

     Community Services                       X   Planning & Infrastructure
     Disaster Management & Public Order           Building & Plumbing Services
     Waste & Environmental Health                 DA Planning
     Community Facilities                         Strategic Land Use Planning
     Cultural Facilities                          Asset Design & Investigations
                                                  Asset Planning
                                                  Civil Operations
                                                  Environment

     Executive Office                             Corporate Services
     Community Engagement                         Finance
     Customer Service                             ICT
     Executive Support                            Procurement & Fleet
     Governance                                   Property & Facilities
     Human Resources                              Revenue Services




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