JUMP Franchise Info Brochure

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Welcome to JUMP!
When I founded JUMP! Swim Schools, it was with a simple goal.
To create the perfect environment for children to learn to swim.
As a father of 2 young boys, I was very     In primary schools we could not teach
aware of the need for learn to swim to      several classes in the same school hall.
be a personal and private experience,
to ensure the best possible progression     At childcare we could not teach different
and make children feel safe and secure.     classes in the same big classroom.

Traditionally, we have always taught        These environments would be seen
swimming in the local council aquatic       as noisy and distracting, and lead to
centres. These big, busy facilities are     children's improvement being limited.
designed for use of everything from lap
swimming to carnivals to aqua aerobics      Yet in swimming lessons we teach up
to swimming lessons.                        to 12 classes, or more, in the same big
                                            pool.
The problem with these facilities is that
teaching children in big, busy centres
directly contrasts the approach we take
in all other aspects of early learning.

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At JUMP! we proudly focus on having a
great boutique learning facility with a
maximum of only 2 classes at once, as
well as a real community feel where we
can discuss your child’s progress every
class, know every child’s name and
even notice when they get a haircut or
a new pair of swimmers. This is the way
learn to swim should be in 2015. Small,
intimate and private, so that every child
feels safe and at home as we join them
on their swimming journey.

We have been fortunate enough to have
seen huge growth since releasing our
franchise model. Many parents have
purchased a franchise after identifying     Ian Campbell
that the JUMP! boutique model was           Founder and Managing Director
something they would be interested
in as a parent. As many parents have
identified, that in their own lessons in
bigger centres, it is difficult for their
children to improve.

I hope this brochure gives you plenty
of information on our model, and we
look forward to bringing many of you
onboard, as running a JUMP! franchise
is a great lifestyle for people who love
seeing children improve and have fun in
the water.

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History of JUMP!
In 2009 JUMP! Swim Schools started in the small
regional town of Grafton in Northern NSW.

With a population of just 20,000, Grafton      In 2011 JUMP! then opened it’s first location
was the perfect test market for what           on the Gold Coast with JUMP! Swim
would later become the JUMP! franchise         Schools Miami. Just as had happened
model. The cornerstone of the success in       with Grafton, a further challenge was
that first site was the same as it is in all   required to test the success of the
of our locations today, to provide a more      model, before greater expansion, and
personal approach to swim lessons, and         this time in a higher populated however
the perfect environment and program            much more competitive market. With 4
for teaching children swimming. As             council pools within 5 km and another
opposed to the bigger centres, who             5 private swim schools, this would be a
are designed for high volume, at JUMP!         real challenge for JUMP! but once again
the focus is on building a community           the site found great success, with the
through relationships with every parent        private, boutique environment and only
and child, and join them in their child’s      2 classes at a time really resonating with
journey through the water, every step of       customers.
the way.

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History of JUMP!
The next step of the journey with JUMP! was
to begin to grow it’s franchise network.

Franchising was an immediate fit, as
learn to swim is a very personal business,
so having individual franchise owners
who would be building that support for
the children of their local community
was a perfect fit for both JUMP! and
franchisees.

The first franchise was sold in 2013
and opened it’s doors in mid 2014 in
Southport on the Gold Coast. Once
again a highly competitive market, the
location found early success and even
after opening in the middle of winter,
was profitable 3 months later before
even reaching summer! This was a great
result for our training, opening marketing
and support.



JUMP! IS A FRANCHISE
MODELLED FOR
SUCCESS!

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History of JUMP!
The success of this first franchisee was
to be the decision on when we continued
to rollout further franchises, and since
that initial franchise we have had sites
profitable on pre-bookings alone from
opening!

This reaffirmed our view that with JUMP!
locations successful in both regional and
city areas, and only a few months later
with over 20 franchisees now accepted
in NSW, VIC, QLD, SA, ACT and WA,
we are on track to growing to a point
that we can fundamentally improve the
rate that children learn to swim across
the country, by providing the perfect
environment designed for learning.

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Our brand
JUMP! is the positive perception of everything that is great
about learn to swim. A fun, vibrant and exciting brand, it was
critical to have a brand that reflects the atmosphere of our
swim schools.
At JUMP! we are building a culture of fun      In becoming a national franchise group
and excitement about learning to swim.         we aim to grow participation levels
To show that teaching your children to         and skill levels across the country by
swim is not only a safety measure, but         improving the learning ability of our
a lifestyle choice. Your life is better with   children and growing their confidence.
children who swim and have fun with            After such a long time teaching children
you in the pool and beach.                     in bigger facilities with many distractions,
                                               it is exciting to see what our children will
                                               be capable of!




                                                                   A LOVE FOR
                                                                  CHILDREN IS
                                                                       A MUST

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Why JUMP! is where Aussie
kids should learn to swim
Children’s early learning across all platforms is facilitated in
private environments, all except for teaching their swimming.

The fundamental reason for this, is that    At JUMP! we provide a far more
councils as the primary destination for     specialised facility to ensure that children
swimming lessons can not be expected to     have the perfect environment to learn
have the budget to build small individual   to swim in. Our boutique centres have
pools because it is better for children’s   a maximum of 2 classes at any time
learning.                                   and our model is designed to ensure
                                            parents and children are getting regular
They build multi-purpose pools which        feedback and recognition. We view every
not only teach swim lessons but also        child’s journey as a partnership in their
provide a facility for lap swimmers,        development, because young children
squads, aqua aerobics, swim carnivals       need that support.
and many other measures.

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                We make swimming fun!




We support each other!

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Why JUMP! works
for franchisees
Our franchisees are seeing great success,   With a low breakeven number combined
and the primary reason for this is quite    with    simple    profitability controls,
simply that what makes us different-        your opportunity for financial rewards
being our personal approach to feedback     have never been higher with a JUMP!
in our private boutique facilities, is      Franchise. This is even more attractive
exactly what customers want and are         for us as a franchise, as we are able to
unable to get from bigger facilities.       see who is profitable every week and
                                            follow up with those who need to adjust
We appeal to everything that is important   their budget.
to parents. Whether it be recognising
their child’s progress to noticing their    Swim schools are also payment in
child’s new haircut or maybe celebrating    advance businesses ensuring that you
their child’s progression to the next       have great cashflow, as there is always
grade, at JUMP! our little swimmers are     going to be money in your bank for future
very special.                               classes you have not yet paid wages for.

Combine the fact that what makes us
different appeals to exactly what every
parent is looking for, with the fact that
financially our business model is simple
and secure.

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JUMP! HQ Support
At JUMP! we have a dedicated support team.
Each franchisee will have access to their    These are things that we want to ensure
local Area Manager who will be not only      you are not stressing about so that you
on call, but will provide scheduled visits   devote all your energy into making your
to ensure your business opens with           children feel special as they improve
success.                                     their swimming skills.

It’s the little things that count. Having
someone to call when you need advice
on whether to hire an extra teacher,
or what to do if your pool dropped a
degree overnight.

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Next Steps
Should you wish to take the next step
in your application, please contact
Head Office on 07 5646 3522.

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FRANCHISEE INTERVIEWS
James Rice // Franchise Owner at JUMP! Swim Schools Southport, QLD
& JUMP! Swim Schools Bundall, QLD
What made you decide to open a
JUMP! Franchise?
Having previously been part of a
franchise, I was attracted to the idea of
entering into a new business with less
risk than entering a startup on my own. I
realized that joining The JUMP! network
would offer me the same opportunities
for success in business but in an industry
that would be more family friendly.

What has your weekly student
growth been since opening?
By opening in the middle of winter I
was prepared for a slow start, and gave      all the tools and systems needed to be
myself a goal of growing by 5 students       successful in this new venture.
per week over the first 12 months on
average. As it stands, I have grown by       Is your franchise profitable yet?
just over 7 students per week so I am        I have already reached and exceeded
ahead of where I thought I would be.         my bottom line, which is an awesome
                                             feeling after entering a new industry,
Did you have a background in learn           opening in winter, and being in close
to swim?                                     proximity to a number of competitors.
My background for the last 6 years has
been in the health and fitness industry,     What’s your plans for your future
and before that child care. No background    with JUMP!
in learn to swim what so ever.               My plans include expanding my reach in
                                             helping teach kids to swim by opening
Did you find it difficult entering a         another site or two in the near future. I
new industry?                                am in a very fortunate position now in
I was a little nervous at first but the      being able to make a big difference in
support and training I received from         the safety of kids around water on the
JUMP! HQ made me realise that although       Gold Coast.
I was entering a new industry, I was
given

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07 5646 3522



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