JUMP Franchise Info Brochure

History of JUMP!
In 2009 JUMP! Swim Schools started in the small
regional town of Grafton in Northern NSW.

With a population of just 20,000, Grafton      In 2011 JUMP! then opened it’s first location
was the perfect test market for what           on the Gold Coast with JUMP! Swim
would later become the JUMP! franchise         Schools Miami. Just as had happened
model. The cornerstone of the success in       with Grafton, a further challenge was
that first site was the same as it is in all   required to test the success of the
of our locations today, to provide a more      model, before greater expansion, and
personal approach to swim lessons, and         this time in a higher populated however
the perfect environment and program            much more competitive market. With 4
for teaching children swimming. As             council pools within 5 km and another
opposed to the bigger centres, who             5 private swim schools, this would be a
are designed for high volume, at JUMP!         real challenge for JUMP! but once again
the focus is on building a community           the site found great success, with the
through relationships with every parent        private, boutique environment and only
and child, and join them in their child’s      2 classes at a time really resonating with
journey through the water, every step of       customers.
the way.