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Development Application part 10 of 10 Community Study - MCU13/0092
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sharpening emotional intelligence
COMMUNITY STUDY Management and Social Consultancy
PEREGIAN BEACH
March 2013
CONDUCTED BY:
SmartLives
Social and Management Consultancy
"’;
e
Suite 202 Level 2 180 Queen Street Mall CD 61 7 32110080
Brisbane Q 4000 @ 0414540051
www.smartlives.com GPO Box 2024 @ annie(smartlives.com
Page 4
TABLE OF CONTENTS PAGE
EXECUTIVE SUMMARY 1
1. SITUATION ANALYSIS 7
2. RATIONALE FOF COMMUNITY SURVEY 8
3. OBJECTIVE OF THE COMMUNITY SURVEY 9
4. OVERVIEW OF METHODOLOGY 10
0 Sample Selection and Timeframe 10
0 Statistical Significance 11
0 Sample Coverage 11
0 Sample Distribution 12
0 Questionnaire 13
0 Supporting Material 13
5. DETAILED FINDINGS 14
0 Distribution of Sample 14
0 Main Shopping Activities 16
0 Response to Aspects of Proposed Development 24
0 Level of Support to Concepts of Proposed Development 30
0 Level of Support for Concepts Shown Today 38
0 Level of Agreement to Statements 41
0 Further Comments by Participants 50
6 CONCLUSION 51
7 RECOMMENDATIONS 56
APPENDIX A: Questionnaire
APPENDIX B: Show Cards
A. Location map and aerial photograph of the site
B. An artistic impression of the IGA exterior, layout of site and
photographs of an IGA Marketplace Concept
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EXECUTIVE SUMMARY
The objective of the Community Study was to gain an impartial and independent
assessment of the community’s response to the proposed development.
The survey was conducted at Peregian Beach over the weekend of the 15th and
1 yth March 2013. Experienced interviewers collected information from partici-
pants. Participants included residents, rate payers and business owners and/or
operators. A total sample of 100 participants was necessary to ensure a statisti-
cal representation of the ABS (Australian Bureau of Statistics) demographic area
of Peregian Beach. This sample was achieved.
A Community Study is a snapshot of the community’s opinions, perceptions and
attitudes on a particular topic at the time of the survey.
The results indicate that:
When participants of the Community Study were asked for their level of support
for the concept of the Peregian Beach Market Place as shown to them on the
day with site maps, artistic impressions and photographs depicting the concept
of an IGA Marketplace store:
o 37% of participants indicated a positive response
o 63% of participants indicated a negative response.
When asked to indicate their level of support for a ’Peregian Beach Marketplace’
as depicted in the material the participants were shown on the day:
o 35% of participants indicated they would be supportive
o 10% of participants indicated a neither/nor or don’t know response
o 55% of participants indicated they would not be supportive
When asked to indicate what they believe the level of support from those local to
the area for a ’Peregian Beach Marketplace’ as depicted in the material the par-
ticipants were shown on the day:
o 29% of participants indicated that those local to the area would be sup-
portive
o 12% of participants indicated a neither/nor or don’t know response
o 59% of participants indicated that those local to the area would not be
supportive.
The shopping needs of participants from Peregian Beach for grocery and food
items appears not to be meet as 68% of participants do larger shops once to four
times a month, with top ups. Of the 68%, 56% of participants indicate they need
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to do four large shops a month. Participants indicate they do these larger shops
at Peregian Springs Shopping Centre (56%),and/or at Noosa Shopping Precinct
(19%)and/or Coolum Village (13%).A few participants (6%)did their large shop
at Peregian Beach Village Square.
Of the total participants, 26% do no large shops, shopping just as they need and
6% do not buy food or grocery items.
When participants were asked, unprompted, where did they shop more locally for
any type of shopping, the shopping centre they indicated they shopped at most
frequently, their ’top of mind’ response was Peregian Springs Shopping Centre
(45%)and hence Peregian Beach Village Shopping (28%).
However, in reviewing the shopping needs of the participants, an inconsistency
appear to arise as it is noted with the participants’ responses when 60% of par-
ticipants agreed that ’There is an abundance of retail, supermarket and conven-
ience style shopping in Peregian Beach that meets the needs of the community’.
With only 28% of participants indicating they shop most frequently at Peregian
Beach Village Square and 88% indicated they do their large shops outside
Peregian Beach precinct.
In discussing shopping at Peregian Beach Village Square and mainly for top up
shopping, participants liked that it was close -
easy and handy with personal and
friendly and that they were keen to support local business. What participants did
not like about shopping at Peregian Beach Village Square was the issue of park-
ing and traffic.
When participants were asked, unprompted and allowing multiple responses,
what items did they usually buy at Peregian Beach Village Square, they indicated
bread and bakery items; newspapers and stationery items; pharmaceutical
items; fresh fruit and vegetables, and alcohol beverages. Participants indicated
what currently was not available to them at the Peregian Beach Village Square
was fresh meat and chicken produce.
When asked if their support would change if the proposed convenience centre
included items read from a list, some 20% to 25% of participants indicated their
support would be more if items such as fresh meat and chicken; delicatessen
items; fresh seafood; continental, gourmet and speciality items, and fresh fruit
and vegetables were included.
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Participants (72%)agreed the Peregian Beach Village Square was more of a
dining, entertainment and community activity focal point rather than a conven-
ience shopping centre.
While participants’ responses indicate they are keen to support local business,
62% of participants would not be supportive of the proposed development if an
opportunity for existing business like, Post Office, Pharmacy and/or Newsagency
could expand into larger premises in the proposed development.
Participants (65%)indicate they would not be supportive of the proposed devel-
opment if it included a liquor and wine shop.
Participants (59%)indicate they would not be supportive of the proposal if it was
operating longer hours over seven days a week.
In testing scenarios while discussing shopping needs generally, and at the pro-
posed site, more participants than not, would support a proposed development
on the site particularly if:
o the opportunity was available to do their larger shops locally than go out-
side the area
o they could be assured that the convenience centre proposed would, at
the very least, provide a variety and quality of food and groceries at
competitive pricing
o the convenience centre proposed was operated by an IGA franchise ra-
ther than the large supermarket chains such as Coles, Woolworths, Aldi
etc..
The more supportive response for the questions when testing the scenarios was
consistent ranging from 41 % to 44%.
The ’neither/nor/don’t know response when testing the scenarios was consistent
ranging from 20% to 28%.
The less supportive response for the questions when testing the scenarios was
consistent ranging from 28% to 38%.
In response to following statements in regards to the site, participants indicated
some division.
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’We need to smarten up the place (site being discussed); it is looking stressed,
old and tired.’
D 42% of participants agreed
D 12% of participants indicated a neither/nor or don’t know response
D 46% of participants did not agree.
’The area of the now defunct Bowls Club area is becoming an eyesore and di-
minishes the perception of Peregian Beach as a vibrant, engaging community.’
D 35% of participants agreed
D 9% of participants indicated a neither/nor or don’t know response
D 56% of participants did not agree.
In response to concepts of the proposed development, the overall distribution
was more supportive of the development of a convenience centre that provided
quality and variety of food products at costs similar to the IGA marketplace con-
cept stores, particularly if:
D it included a carefully planned mixed of consumer goods to provide opti-
mum benefit for both residents and visitors, and would complement ex-
isting businesses
D it was a single level, lower set building with bush-style landscaping ap-
propriate to the existing vegetation of the area with some 100 generous
size parking bays
D it had a proven track record in supporting locally produced goods and
services
D it was to provide up to 80 new full and part time employment opportuni-
ties.
The more supportive response for the above criteria was consistent ranging from
41% to 45%.
The ’neither/nor/don’t know response for the above criteria was consistent rang-
ing from 8% to 15%.
The less supportive response for the questions for the above criteria was consis-
tent ranging from 44% to 50%.
Reviewing current shopping behaviours would suggest there is a need for a bone
fide convenience centre including a supermarket. With 68% of participants re-
quired to do larger shops, for some participants (52%)having to do large shops
four times a month outside the Peregian Beach area. 6% of the 68% do larger
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shops do so at Peregian Beach Village Square while 31 % of participants do not
do large shops and/or do not buy food or grocery items and 88% do their
weekly/monthly larger shops outside the Peregian Beach precinct.
With only 28% of participants indicating they shop most frequently at Peregian
Beach Village Square for any type of shopping.
It is appreciated that this Community Study was commissioned to ascertain the
support of the proposed development of a convenience centre on the site dis-
cussed. It is also appreciated that the results of the study were to confirm the
perceptions of the proponent.
The results indicate that 63% of participants do not support the proposal as it
was presented to them on the day.
However, the Community Study does highlight some factors and inconsistencies
that could be explored.
For instance, it seems an interesting community dilemma that a proposed devel-
opment on a site that is no longer utilised; with a proposed concept that could fill
a genuine need of the community is not supported by that community?
Are there any further questions or information that needs to be presented to the
community so they could be better informed, namely:
o How would the shopping needs of the community be meet if there is cur-
rently no suitably zoned land available in the Peregian Beach precinct?
o It is appreciated that the results could indicate that more people in
Peregian Beach would prefer not to have a convenience centre, or is it
that the community has an agenda of how they may want the site devel-
oped?
o Is it that any alternative strategy for the proposed that is suitable and
viable?
o Is it appropriate that a large percentage (anticipated to be a total escape
expenditure of $1 0.6m in the first year of trading -
proposed as 2015) of
the community’s disposable income is spent outside the community?
o Is the community informed of the current and future interests and needs
of the very local businesses it indicates it is keen to support and protect?
o Is it fair to say ’no’ to 80 full time and part time employment positions
when the 2011 Census Figures Unemployment figures for Australia were
5.6% and Peregian Beach 7.7%.
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o Does the inconsistencies of the participants’ responses in identifying a
need for a local convenience centre, reflect a sentiment that there is op-
position to any further development in Peregian Beach?
o As these results are a ’snap shot’ of the current situation, what consider-
ations need to be planned for the future generations of residents at
Peregian Beach?
Answers to these questions may be necessary, for a community that indicates it
is not getting its general food and grocery needs meet within Peregian Beach
precinct and nor is there any potential for this; that it could be spending most of
their disposable income outside their community; that it is prepared to forgo the
opportunity for 80 full and part time employment positions, while indicating they
would prefer to do their larger shopping locally with a IGA franchise rather than a
larger supermarket chain
These answers may provide information to be disseminated with a consultative
approach to the community, and perhaps increase support for the development
of a convenience centre on the proposed site.
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1. SITUATION ANALYSIS
The proposed development site is located to the west of David Low Way in
Peregian Beach. It compromises of 6503sqm and was previously a lawn bowls
club. The site is privately owned by Pine Rivers Bowls Club Limited, along with
two beach volleyball courts which are still in use. After going into liquidation in
March 2010, the bowls club has been inactive for nearly three (3)years. Attempts
to re-establish the Peregian Beach Bowls Club on this site have been unsuccess-
ful. The club currently operates from the Coolum facility.
The traditional Peregian Town Centre Village Square is located some 300 metres
to the south-east of the eastern side of David Low Way.
The proposed development of the ’Peregian Beach Marketplace’ will consist of a
IGA Convenience Centre, consistent with IGA’s marketplace concept stores and
specialty shops that may include a boUle shop; coffee shop, takeaway noodle
outlet and provide expansion to existing Peregian Beach Village retailers such as
Australia Post, the newsagent and pharmacy.
The site at 5-7 Rufous Street currently compromise of an unused Bowling Club, is
some 2000sqm with the proposed supermarket expected to be 1500sqm with the
remaining specialty retail tenancies. These tenancies notionally will range be-
tween 67sqm and 80sqm with a total of seven (7)proposed.
The site will include a car park with some 100 generous spaces, vehicle and pe-
destrian access to David Low Way and Rufous Street with appropriate landscap-
ing. The access to the site from David Low Way will involved gaining access
through Council owned land, currently used as a public car park associated with
the Peregian Community Centre.
It is intended that the proposal for the site and the existing traditional town centre
village square developments might complement one another, and could attract
additional activity to Peregian Beach that would add value to existing retail and
professional businesses.
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2. RATIONALE FOR COMMUNITY SURVEY
Under the relevant planning scheme -
the Noosa Plan -
the site is zoned for open
space and recreational activities, and as such is in conflict with the planning
scheme and the onus is on the applicant to demonstrate that there are sufficient
grounds to approve the development notwithstanding the conflict. Additionally,
the potential/established Court approved conflicts have been indentified in four
nearby locations within the vicinity of the site proposed for development. These
four nearby locations are:
o Peregian Beach Village Square
o Peregian Springs Shopping Centre
o Coolum Village, Coles Supermarket etc
o Noosa Shopping Precinct
The Sunshine Coast Council is preparing a new consolidated planning scheme
for the Sunshine Coast region. There are indications that there may be strong
town planning grounds that demonstrate a need for such a proposal as the
"Peregian Beach Marketplace" and that there is no suitably zoned and sized land
for such a possibility.
At this current time, considering this possibility, it is appropriate to gauge commu-
nity opinion for the proposed development, on this site.
The findings of the Community Study, economist’s research and other studies
should be presented with the development application.
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3. OBJECTIVE OF THE COMMUNITY STUDY
The objective of the Community Study is to gain an impartial and independent
assessment of the community’s response to the proposed development.
The study will quantify community opinion of the proposed development, its con-
cept and aspects of it, and not limited to:
o The level of support for the proposed development
o Response to aspects of the proposed development
o Level of support for the concept of the proposed development.
o Level of agreement to public opinion in regards to the proposed devel-
opment
o Community’s expectations of the benefit to the community of the pro-
posed development
o Opportunities for enhancing aspects of the proposal to meet with com-
munity expectations
o Community input to retail mix, visual amenity and vehicle and pedestrian
access etc
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4. OVERVIEW OF METHODOLOGY
Sample Selection and Time Frame
Smart Lives, Social and Management Consultancy was commissioned to conduct
an independent survey to obtain and evaluate the opinions of the broader com-
munity on a proposed development of the private property located on the site
previously occupied by the Peregian Beach Bowls Club at 5-7 Rufous Street. The
total area is about 6000 sq metres and is behind the Community Centre car park
and Professional Offices adjacent to David Low Way.
To achieve this aim a survey was conducted at Peregian Beach over the week-
end of 15th and 1 ih of March 2013.
Participants in the survey were approached at their residence and business. To
qualify for inclusion in the survey, the scope was that participants needed to be
residents, ratepayers and/or business operators of Peregian Beach. This scope
excluded visitors and tourists to the area.
Every opportunity was provided for the broader community to participate in the
survey with at least one return visit to those homes where residents were not
home on the initial call.
To further ensure the inclusion, an even cross section and a representative sam-
ple of the broader community of Peregian Beach interviewers were directed to
eight geographic areas within Peregian Beach.
All information was received under the provision that participants involved in the
qualitative and quantitative aspects of the research were protected by confidenti-
ality and anonymity.
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Statistical Significance
The sample size of 100 completed interviews, the randomness of selection and
the diligence of the interviewers to include households and businesses from the
eight areas, provided a representative sample of the Peregian Beach community.
Due to this randomness of the selection of the sample and the size of the sample
in comparison to the total population, the totals in the sample are statistically valid
and provide a Confidence Interval of 95% indicating the ’true’ value of the results
is either +/- 2 5%.
Sample Coverage
The 2011 Census information for this area states a population of some 3500
permanent residents consisting of 1900 private dwellings.
o 100 completed interviews were obtained from residents, rate payers and
business operators
o 20 of those completed interviews included local business operators. These
included retailers, professional and service providers
o 2 of the business operators also resided at Peregian Beach
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Sample Distribution
The sample was randomly selected from residents, ratepayers and business op-
erators of Peregian Beach. The boundaries of the sample catchment included
either side of David Low Way, from a northern point at the creek north of Wave
Crest Drive at Castaways Beach to the southern point at the roundabout at Emu
Mountain Road.
The catchment for the survey is consistent with the demographic areas of the
Australia Bureau of Statistics.
The street location of participants demonstrates a demographical cross section of
the Peregian Beach community.
The following areas within Peregian Beach were surveyed:
1. Lorikeet Drive and Petrel Street
2. Lorikeet and Shearwater Streets
3. Brolga Place and Kingfisher Drive
4. Woodland Drive and Gannet Street
5. David Low Way and Peregian Esplanade
6. Podargus Parade and Bustard Street
7. Bursaria Street & Persimon Drive
8. Lowry Street & Kestrel Crescent
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Questionnaire
The questionnaire (APPENDIX A) was developed and designed by social re-
searcher, Ms Annie Barkl of SmartLives, Social and Management Consultancy in
consultation, for technical input, with the representatives of Multi Span Australia
and their consultants.
Background research to the survey was gathered from secondary resources
such as local newspaper articles, web sites and local community blogs. Addi-
tionally, in-depth interviews were conducted with some five (5)local community
members to gain a diversity of perspectives.
The questionnaire consisted of the following ten (10)sections:
1. Location of Interview
2. Description of Sample
3. Main Shopping Activities
4. Local Shopping Activities
5. Response to Aspects of Proposed Development
6. Level of Support for Concept of Proposed Development
7. Level of Support for Concept as Shown Today
8. Level of Agreement to Statements
9. Response to Proposed Development
10. Further Comments by Participants
The questionnaire included over twenty-five (25)closed ended questions, two (2)
open-ended questions and general demographic data.
The duration of the face to face interview was approximately fifteen (15)minutes.
Supporting Materials
Interviewers were provided with a hardcopy of the questionnaire and two (2)
Show Cards (APPENDIX B)to present to participants.
The Show Cards were:
A. Location map and aerial photograph of the site
B. An artistic impression of the IGA exterior. layout of site and photographs
of an IGA Marketplace Concept
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5. DETAILED FINDINGS
DISTRIBUTION OF SAMPLE
Location of Participants
Lorikeet Drive & Petrel Street
Lorikeet & Shearwater Streets
Brolga Place & Kingfisher Drive
Woodland Drive & Gannet Street
David Low Way & Peregian Esp
Podargus Pde & Bustard Street
Bursaria Street & Persimon Drive
Lowry Street & Kestrel Crescent
Breakdown of Sample %
Resident/Rate Payer 80
Local Business Operator 18
Both 2
Gender %
Male 44
Female 56
Age Distribution %
18-25yo 2
26 -
35yo 9
36 -
45yo 24
45 -
55yo 17
55 -
65yo 23
Over 65yo 25
Household Structure %
Family -
Children over school age 21
Family -
Children at primary % high school 32
Family, Children not yet at school 5
Couple/Group of singles 30
Single household 12
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Sample Distribution
This information provides a description of the distribution of participants within
the Peregian Beach area. The sample was randomly selected from residents,
ratepayers and business operators in Peregian Beach. The boundaries of the
sample catchment included either side of David Low Way, from a northern point
at the creek north of Wave Crest Drive at Castaways Beach to the southern point
at the roundabout at Emu Mountain Road.
The catchment for the survey is consistent with the demographic areas of the
Australia Bureau of Statistics.
The street location of participants indicates a geographical cross section of the
Peregian Beach community...
Sample Coverage
The 2011 Census information for this area states a population of some 3500
permanent residents consisting of 1900 private dwellings.
100 completed interviews were obtained of residents, rate payers
and business operators
20 of those completed interviews included local business operators
2 of the business operators also resided at Peregian Beach
Confidence Interval of Findings
The sample size of 100 completed questionnaires in a population of over 3500
residents, rate payers and business operators, will provide results that have a
Confidence Interval of 5%. Statistically speaking, this suggests results of each
question are considered reflective within + 2.5% or -2.5% of any ’real’ result if the
entire population was interviewed.
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MAIN SHOPPING ACTIVITIES
Q1 a -
How would you best describe your usual routine for shopping for food
and groceries items? (READ OUT)
Usual Sho~~ing Routine %
One large shop a month, with top ups 5
Two large shops a month with top ups 6
Three large shops a month with top ups 5
Four large shops a month with top ups 52
No large shops, just as I need it 26
I do not buy food or grocery items 6
Participants stated that their usual routines for shopping are:
o 68% of participants did large shops with top ups
o 52% of participants did four large shops a month with top ups
o 6% of participants did no large shops just shopped as they needed.
The following questions measure in 1b the participants’ reflex response, that is,
their initial automatic and unprompted response. While 1c states other responses
mentioned that where either prompted and/or unprompted.
Q1 b -
Thinking about your large shops for food and grocery items, not your
’top up’ shops. At which centre do you usually complete your large shops for
food and groceries?
First Location Mentioned %
Peregian Beach Village Square 6
Peregian Springs Shopping Centre 56
Coolum Village, Coles etc 13
Noosa Precinct 19
Other 3
Don’t do main shop 3
Participants unprompted, top of mind response indicates their main location where
they complete their large shopping for food and grocery items were:
o 56% of participants shopped at Peregian Springs Shopping.Centre
o 19% of participants shopped in the Noosa precinct
o 13% of participants shopped at Coolum Village.
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Q1c -
Thinking about your large shops for food and grocery items, not your
’top up’ shops. At which centre do you usually complete your large shops
for food and groceries?
Other Locations Mentioned %
Peregian Beach Village Square 62
Peregian Springs Shopping Centre 18
Coolum Village, Coles etc 18
Noosa Village Shopping Precinct 15
Participants unprompted, and with multiple responses indicate other locations they
complete their large shopping for food and grocery items were:
o 62% of participants shopped at Peregian Village Square
o 18% of participants shopped at Peregian Springs Shopping Centre
o 18% of participants shopped at Coolum Village.
The following questions measure in 1d the participants’ reflex response, that is,
their initial automatic and unprompted response. While 1e states other responses
mentioned that where either prompted and/or unprompted.
Q1d - In regards to shopping at Peregian Beach Village Square, what do you
like best about shopping there?
First Reason Mentioned %
It is the only place to shop in the area 3
Easy and handy, the closest 29
Keen to support local business operators 19
I’m loyal. Been going there for a long time 6
Personal and friendly 29
Has mostly what I need 6
Others mentioned e.g. Coles Online 7
Participants unprompted, top of mind response indicates the main reason they like
best about shopping at Peregian Beach Village were:
o ’Easy and handy, the closest’, from 29% of participants
o ’Personal and friendly’, from 29% of participants
o ’Keen to support local business operators’, from 19% of participants
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Q1e -
In regards to shopping at Peregian Beach Village Square, what do you
like best about shopping there?
Other Reasons Mentioned %
It is the only place to shop in the area 7
Easy and handy, the closest 18
Keen to support local business operators 26
I’m loyal. Been going there for a long time 16
Personal and friendly 40
Has mostly what I need 9
No others 18
Participants prompted and multiple responses indicate other reasons they like best
about shopping at Peregian Beach Village are:
D ’Personal and friendly’, from 40% of participants
D ’Keen to support local business operators’, from 26% of participants
D ’Easy and handy, the closest’, from 18% of participants
Q1f - What is it that you like least about shopping there?
First Reason Mentioned %
The quality of the fruit & vegetables is poor 1
The prices are expensive 9
Lack of choice and variety of products & produce 4
Parking and traffic 62
Too crowded 3
Tourists and holiday makers 3
Others 3
Nothing 15
Participants unprompted, top of mind response indicates the main reason they like
least about shopping at Peregian Beach Village is:
D ’Parking and traffic’ from 62% of participants
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Q1 g -
What is it that you like least about shopping there?
Other Reasons Mentioned %
The quality of the fruit & vegetables is poor -
The prices are expensive 9
Lack of choice and variety of products & produce 1
Parking and traffic 9
Too crowded 21
No others mentioned/None 63
Participants prompted, multiple responses indicate other reasons they like least
about shopping at Peregian Beach Village are:
o ’Too crowded’, from 21 % of participants
o ’The prices are expensive’, from 9% of participants
o While 63% of participants stated there were ’no other’ reasons
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Local Shopping Activities
Q2a - When you do shop more locally for any type of shopping, which centre
do you shop at most frequently?
First Location Mentioned %
Peregian Beach Village Square 28
Peregian Springs Shopping Centre 45
Coolum Village, Coles etc 11
Noosa Precinct 11
Other 3
None 2
Participants unprompted, top of mind response indicates their main location where
they complete their large shopping for food and grocery items is:
D 45% of participants at Peregian Springs Shopping Village
D 28% of participants at Peregian Beach Village Square
Q2b -
When you do shop more locally for any type of shopping, which centre
do you shop at most frequently?
Other Locations Mentioned %
Peregian Beach Village Square 38
Peregian Springs Shopping Centre 19
Coolum Village, Coles etc 22
Noosa Precinct 16
Other 7
None 21
Participants unprompted, multiple responses indicate other locations they complete
their large shopping for food and grocery items are:
D 38% of participants at Peregian Beach Village Square
D 22% of participants at Coolum Village
D 19% of participants at Peregian Springs Shopping Village
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Q2c -
Considering, Peregian Beach Village Square how frequently would you
shop there for convenience items and produce?
Freguenc)! of Sho~~ing Routine %
Less often than once a week 21
Once a week 21
Twice a week 16
Three times a week 17
Four times a week 6
Five times a week 2
Once a day 13
More than once a day 2
Less often than once a day 1
Never 1
Participants stated their frequency of shopping at Peregian Beach Village Square
is:
o 21 % stating ’less than once a week’
o 21 % stating ’once a week’
Q2c -
Still thinking about Peregian Beach Village Square; overall how satis-
fied are you with the price, variety and quality of food and grocery items
available there to meet your weekly shopping needs?
level of Satisfaction %
Total 100.0
Totally Satisfied 22
Satisfied 52
Neither/Nor/Don’t Know 10
Dissatisfied 12
Totally Dissatisfied 4
MEAN * 2.2
*SCALE: 1 = favourable to 5 = unfavourable
Nett level of Satisfaction to this statement
o Nett Satisfaction is 74%
o Nett Dissatisfaction is 16%
o Neither/Nor/Don’t Know is 10%
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Q2d - What items do you usually buy at Peregian Beach Village Square?
Items
Alcohol beverages 49
Bread and bakery items 69
Continental, gourmet & specialty items 5
Delicatessen items 21
Fresh fruit and vegetables 52
Fresh meat and chicken produce 8
Fresh seafood 11
Frozen Food Items 9
Home wares 19
Household and cleaning items 10
Personal Grooming &Hygiene Items 14
Pharmaceutical items 53
Newspaper & stationery items 62
Organic items 17
Vegan items 4
Milk 14
Coffee 7
Post Office 6
Doctor and medical 4
Clothing 4
Participants unprompted, multiple responses indicate the items they purchase at
Peregian Village Square Village are:
o 69% stated bread and bakery items
o 62% stated newspaper and stationery items
o 53% stated pharmaceuticals items
o 52% stated fresh fruit and vegetables
o 49% stated alcohol beverages
Page 27
-
23 -
Q2e -
What items would you like to purchase at Peregian Beach Village Cen-
tre, that is not currently available?
Items %
Alcohol beverages 1
Bread and bakery items 1
Continental, gourmet & specialty items 4
Delicatessen items 8
Fresh fruit and vegetables 8
Fresh meat and chicken produce 22
Fresh seafood 11
Frozen Food Items -
Home wares 1
Household and cleaning items 3
Personal Grooming &Hygiene Items 1
Pharmaceutical items -
Newspaper & stationery items 1
Organic items 2
Vegan items 1
Banking 4
Participants unprompted, multiple responses indicate the items they would like to
purchase at Peregian Village Square Village that are currently not there are:
22% stated ’fresh meat and chicken produce’
Page 28
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24-
RESPONSE TO ASPECTS OF PROPOSED DEVELOPMENT
The ’Scenario Test’ described the location and aspects of the proposed develop-
ment that may be included. A location map and aerial photograph were provided to
the participants.
SHOW CARD A: (Location Map and Aerial Photograph of the site)
This private property, indicated here on this map, is considered for a proposed de-
velopment. It is located at the site previously occupied by the Peregian Beach
Bowls Club, 5-7 Rufous Street. The total area is about 6000 sq metres and is be-
hind the Community Centre car park and Professional Offices adjacent to David
Low Way.
In the following sections, respondents are asked to respond on a likert scale.
A likert scale is a scale measuring the degree to which people agree or disagree
with a statement, usually on a 3-, 5-, or 7-point scale
In this survey a 5-point scale was used.
Neither/Nor/Don’t Know are the responses from those participants that did not
have an opinion at all as in ’Don’t Know’ and those participants that were ambiva-
lent, ’did not care, either way’ and/ where not prepared to commit themselves and
’sat on the fence’.
Interviewers are trained and directed to ensure the participant does commit, how-
ever this is not always the end result.
Page 29
-
25 -
Q3a - Would your support for such a proposal change if the opportunity were
available to do more of your large shops locally, rather than going outside
this area?
Change in Res~onse %
Total 100
Substantially Increase 5
Increase 36
Neither/Nor/Don’t Know 24
Decrease 15
Substantially Decrease 20
MEAN* 3.1
*SCALE: 1 = favourable to 5 = unfavourable
40 CSubstantially
Increase
35
30 -Increase
25
20 C Neither/Nor/Don’t
Know
15
10 CDecrease
5
0
.Substantially
Decrease
Nett Degree of Change in Response to this statement
o Nett Increase is 41 %
o Nett Decrease is 35%
o Neither/Nor/Don’t Know is 24%
This response indicates that 41% of participants increased their support if the
opportunity were available to do more of your large shops locally, rather than
going outside this area.
Page 30
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26-
Q3b - Would your support for such a proposal change if you could be as-
sured that the convenience centre proposed would, at the very least, provide
a variety and quality of food and groceries at competitive pricing?
Change in Resl20nse %
Total 100
Substantially Increase 6
Increase 36
Neither/Nor/Don’t Know 20
Decrease 15
Substantially Decrease 23
MEAN* 3.1
*SCALE: 1 = favourable to 5 = unfavourable
40 IJSubstantially
Increase
35
30 -Increase
25
20 C Neither/Nor/Don’t
Know
15
10 CDecrease
5
0
-Substantially
Decrease
Nett Degree of Change in Response to this statement
o Nett Increase is 42%
o Nett Decrease is 38%
o Neither/Nor/Don’t Know is 20%
This response indicates that 42% of participants increased their support if they
could be assured that the convenience centre proposed would, at the very least,
provide a variety and quality of food and groceries at competitive pricing.
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27-
Q3c -
Would your support for such a proposal change if the convenience
center proposed was operated by an IGA franchise rather than the
large su-
permarket chains such as Coles, Woolworths, Aldi etc?
Change in ResQonse %
Total 100
Substantially Increase 9
Increase 35
Neither/Nor/Don’t Know 28
Decrease 10
Substantially Decrease 18
MEAN* 2.9
*SCALE: 1 = favourable to 5 -
unfavourable
35 DSubstantially
Increase
30
-Increase
25
20 DNeither/Nor/Don’t
Know
15
DDecrease
10
5 -Substantially
Decrease
0
Nett Degree of Change in Response to this statement
o Nett Increase is 44%
o Nett Decrease is 28%
o Neither/Nor/Don’t Know is 28%
This response indicates that 44% of participants increased their
support if the
convenience centre proposed was operated by an IGA franchise rather than the
large supermarket chains such as Coles, Woolworths, Aldi.
Page 32
- 28 -
Q3d - I will read out a list of items that may be made available at such a
convenience centre, please indicate whether your support would likely to
be more, less or the same if any of these were included?
ITEMS More Same Less
Alcohol beverages 11 52 37
Bread and bakery items 18 45 37
Continental, gourmet & specialty items 24 42 34
Delicatessen items 27 41 32
Fresh fruit and vegetables 22 46 32
Fresh meat and chicken produce 28 41 31
Fresh seafood 26 44 30
Frozen Food Items 14 50 36
Home wares 12 51 37
Household and cleaning items 17 51 32
Personal Grooming and Hygiene Item~ 16 52 32
Pharmaceutical items 12 51 37
Newspaper and stationery items 10 53 37
Organic items 17 51 32
Vegan items 10 54 36
Alcohol beverages
Bread and bakery items
Continental, gourmet & specialty
Delicatessen items
Fresh fruit and vegetables
Fresh meat and chicken produce
Fresh seafood
.
More
Frozen Food Items
.Same
Home wares
Household and cleaning items .
Less
Newspaper and stationery items
Organic items
Personal Grooming and Hygiene Items
Pharmaceutical items
Vegan items
0%10%W%3Oo/dlO’X Oo/d50%70o/.B 0’7.B 0’3100%
Page 33
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29-
Demand for Items in Proposed Development
The responses of participants may illustrate ambivalence to the demand of spe-
cific items within the proposed concept of a convenience centre.
Level of support would be more for the proposed development if it were to in-
clude:
o Fresh meat and chicken produce as stated by 28% participants
o Delicatessen items as stated by 27% participants
o Fresh seafood as stated by 26% participants
o Continental, gourmet & specialty items as stated by 24% of participants
Q3e -
Thinking about the previous list, what do you believe is essential for
a convenience centre but has not been mentioned in the previous list?
Responses from most of the participants stated there was nothing they believed
to be essential for the convenience centre that had not been previously dis-
cussed.
However, several noted that the area needed a ’good butcher’.
Page 34
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30 -
LEVEL OF SUPPORT TO CONCEPTS OF PROPOSED DEVELOPMENT
Participants were given Show cards of an artistic impression of the IGA Exterior,
layout of site and photographs of an IGA Marketplace Concept.
SHOW CARD B: Taking a look at this SHOW CARD depicting the concept for
the proposed development to include an IGA convenience centre:
Q4a - How supportive would you be to the development of a convenience
centre that provided quality and variety of food products at costs similar to
the IGA marketplace concept stores?
Level of Su~~ort %
Total 100
Tota"y Supportive 6
Supportive 37
Neither/Nor/Don’t Know 8
Not Supportive 11
Tota"y Not Supportive 38
MEAN* 3,4
*SCALE: 1 = favourable to 5 = unfavourable
40 DTotally
Supportive
35
30 .Supportive
25
20 DNeither/Nor/Don’t
Know
15
10 DNot Supportive
5
0
.Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 43%
o Nett Not Supportive is 49%
o Neither/Nor/Don’t Know is 8%
This response indicates that 49% of participants did not support the develop-
ment of a convenience centre that provided quality and variety of food products
at costs similar to the IGA marketplace concept stores
Page 35
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31 -
Q4b - If it included a carefully planned mix of consumer goods to provide
optimum benefit for both residents and visitors and would complement ex-
isting businesses?
Level of SU(!(!ort %
Total 100
Totally Supportive 6
Supportive 37
Neither/Nor/Don’t Know 8
Not Supportive 11
Totally Not Supportive 38
MEAN* 3.4
*SCALE: 1 = favourable to 5 = unfavourable
40 DTotally
Supportive
35
30 -Supportive
25
20 D Neither/Nor/Don’t
Know
15
10 D Not Supportive
5
0
-Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 43%
o Nett Not Supportive is 49%
o Neither/Nor/Don’t Know is 8%
This response indicates that 49% of participants did not support the develop-
ment if it included a carefully planned mix of consumer goods to provide optimum
benefit for both residents and visitors and would complement existing busi-
nesses.
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32-
Q4c - If it was a single level, lower set building with bush-style landscap-
ing appropriate to the existing vegetation of the area with some 100 gener-
ous size parking bays?
Level of SUQQort %
Total 100
Totally Supportive 9
Supportive 32
Neither/Nor/Don’t Know 9
Not Supportive 12
Totally Not Supportive 38
MEAN* 3,4
*SCALE: 1 = favourable to 5 = unfavourable
40 tlTotally
Supportive
35
30 -Supportive
25
20 tI Neither/Nor/Don’t
Know
15
10 tlNot Supportive
5
0
-Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 41 %
o Nett Not Supportive is 50%
o Neither/Nor/Don’t Know is 9%
This response indicates that 50% of participants did not support the develop-
ment if it was a single level, lower set building with bush-style landscaping ap-
propriate to the existing vegetation of the area with some 100 generous size
parking bays.
Page 37
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33-
Q4d - If it had a proven track record in supporting locally produced goods
and services?
Level of SUQQort %
Total 100
Totally Supportive 11
Supportive 34
Neither/Nor/Don’t Know 10
Not Supportive 11
Totally Not Supportive 34
MEAN* 3.2
*SCALE: 1 = favourable to 5 = unfavourable
35 DTotally
Supportive
30
-Supportive
25
20
DNeither/Nor/Oon’t
15 Know
10
DNot Supportive
5
0
-Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 45%
o Nett Not Supportive is 45%
o Neither/Nor/Don’t Know is 10%
This response indicates that 45% of participants did support AND did not sup-
port the development if it had a proven track record in supporting locally pro-
duced goods and services.
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34-
Q4e - If it provided an opportunity for existing Peregian Beach businesses
like, Post Office, Pharmacy and/or Newagency to expand into larger prem-
ises?
Level of SUj;!j;!ort %
Total 100
Totally Supportive 9
Supportive 19
NertherlNorlDon1Know 10
Not Supportive 22
Totally Not Supportive 40
MEAN* 3.6
*SCALE: 1 = favourable to 5 = unfavourable
40 CTotally
Supportive
35
30 -Supportive
25
20 C Neither/Nor/Don’t
Know
15
10 CNot Supportive
5
0
-Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 28%
o Nett Not Supportive is 62%
o Neither/Nor/Don’t Know is 10%
This response indicates that 62% of participants did not support the develop-
ment if it provided an opportunity for existing Peregian Beach businesses like,
Post Office, Pharmacy and/or Newsagent to expand into larger premises.
Page 39
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35-
Q4f - If it included a liquor and wine shop?
Level of Su~~ort %
Total 100
Totally Supportive 3
Supportive 19
Neither/Nor/Don’t Know 13
Not Supportive 20
Totally Not Supportive 45
MEAN* 3,9
*SCALE: 1 = favourable to 5 = unfavourable
45 DTotally
Supportive
40
35
-Supportive
30
25
DNeither/Nor/Don’t
20
Know
15
10 DNot Supportive
5
0
-Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 22%
o Nett Not Supportive is 65%
o Neither/Nor/Don’t Know is 13%
This response indicates that 65% of participants did not support the develop-
ment if it included a liquor and wine shop.
Page 40
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36-
Q4g - If it was operating longer hours over seven days a week?
Level of SURRort %
Total 100
Totally Supportive 4
Supportive 24
Neither/Nor/Don’t Know 13
Not Supportive 19
Totally Not Supportive 40
MEAN* 3.7
*SCALE: 1 = favourable to 5 = unfavourable
40 CTotally
Supportive
35
30 -Supportive
25
20 CNeither/Nor/Don’t
Know
15
10 CNot Supportive
5
0
-Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 28%
o Nett Not Supportive is 59%
o Neither/Nor/Don’t Know is 13%
This response indicates that 65% of participants did not support the develop-
ment if it was operating longer hours over seven days a week.
Page 41
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37-
Q4h - If it was to provide up to 80 new full and part time employment
op-
portunities?
Level of Suggort %
Total 100
Totally Supportive 9
Supportive 32
Neither/Nor/Don’t Know 15
Not Supportive 7
Totally Not Supportive 37
MEAN* 3.3
*SCALE: 1 = favourable to 5 =
unfavourable
40 CTotally
Supportive
35
30 -Supportive
25
20 CNeither/Nor/Don’t
Know
15
10 CNot Supportive
5
0
-Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 41 %
o Nett Not Supportive is 44%
o Neither/Nor/Don’t Know is 15%
This response indicates that 44% of participants did not
support the develop-
ment if it was to provide up to 80 new full and
part time employment opportuni-
ties.
Page 42
-
38-
LEVEL OF SUPPORT FOR CONCEPT SHOWN TODAY
Q5a -
As a local, what is your response for such a convenience centre as
we have been discussing today? (READ OUT CODES)
Positive Response Negative Response
37.0% 63.0%
70
60
50
40 .
Positive Response
30 .
Negative Response
20
10
o
Support for the Concept of the Proposed Development
Page 43
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39-
Q5b - What would your level of support be for a ’Peregian Beach Market-
place’ if it was similar in outlay to that depicted in these photographs, in-
cluding the aspects as mentioned today and was designed as the artist has
illustrated here?
Level of Su~~ort %
Total 100
Totally Supportive 10
Supportive 25
Neither/Nor/Don’t Know 10
Not Supportive 13
Totally Not Supportive 42
MEAN* 3.5
*SCALE: 1 = favourable to 5 = unfavourable
45 DTotally
40
Supportive
35
.Supportive
30
25
D Neither/Nor/Don’t
20
Know
15
10 DNot Supportive
5
0
.Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 35%
o Nett Not Supportive is 55%
o Neither/Nor/Don’t Know is 10%
This response indicates that 55% of participants did not support the
proposed
development for a ’Peregian Beach Marketplace’ if it was similar in outlay to that
depicted in the photographs, including the aspects as mentioned on the day of
interview and was designed as the artist has depicted in the illustration
provided.
Page 44
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40-
Q5c -
What do you believe the level of support from those local to the area
would be for a ’Peregian Beach Marketplace’ if it was similar in outlay to
that depicted in these photographs, including the aspects as mentioned
today and was designed as the artist has illustrated here?
Level of Suuuort %
Total 100
Totally Supportive 9
Supportive 20
Neither/Nor/Don’t Know 12
Not Supportive 22
Totally Not Supportive 37
MEAN* 3.6
*SCALE: 1 = favourable to 5 = unfavourable
40 DTotally
Supportive
35
30 .Supportive
25
20 D Neither/NorlDon.t
Know
15
10 DNot Supportive
5
0
.Totally Not
Supportive
Nett Level of Support to this statement
o Nett Supportive is 29%
o Nett Not Supportive is 59%
o Neither/Nor/Don’t Know is 12%
This response indicates that 59% of participants believe those local to the area
would not support the proposed development for a ’Peregian Beach Market-
place’ if it was similar in outlay to that depicted in the photographs, including the
aspects as mentioned on the day of interview and was designed as the artist has
depicted in the illustration provided.
Page 45
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lEVEL OF AGREEMENT TO STATEMENTS
Statements had been made in the public forum regarding the proposed devel-
opment of the site as was discussing in the questionnaire. Respondents were
asked to provide their level of agreement for the following statements. Interview-
ers were instructed to rotate the statements.
Q6a -
There is an abundance of retail, supermarket and convenience style
shopping in Peregian Beach that meets the needs of the community,
level of Agreement %
Total 100
Totally Agree 32
Agree 28
Neither/Nor/Don’t Know 9
Disagree 23
Totally Disagree 8
MEAN* 2,5
*SCALE: 1 = favourable to 5 = unfavourable
35 DTotally Agree
30
25 -Agree
20
CNeither/Nor/Don’t
15
Know
10
CDisagree
5
0
-Totally Disagree
Nett Level of Agreement to this statement
o Nett Agreement is 60%
o Nett Disagreement is 31 %
o Neither/Nor/Don’t Know is 9%
This response indicates that 60% of
participants agreed with the statement:
There is an abundance of retail, supermarket and convenience
style shopping in
Peregian Beach that meets the needs of the community.
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- 42-
Q6b - The area of the now defunct Bowls Club area is becoming an eyesore
and diminishes the perception of Peregian Beach as a vibrant, engaging
community,
Level of Agreement %
Total 100
Totally Agree 8
Agree 27
Neither/Nor/Don’t Know 9
Disagree 36
Totally Disagree 20
MEAN* 3,3
*SCALE: 1 = favourable to 5 =
unfavourable
40 DTotally Agree
35
30 -Agree
25
20 D Neither/Nor/Don’t
Know
15
10
DDisagree
5
0
-Totally Disagree
Nett Level of Agreement to this statement
D Nett Agreement is 35%
D Nett Disagreement is 56%
D Neither/Nor/Don’t Know is 9%
This response indicates that 56% of participants did not
agree with the state-
ment: The area of the now defunct Bowls Club area is
becoming an eyesore and
diminishes the perception of Peregian Beach as a vibrant,
engaging community,
Page 47
-
43-
Q6c - We need to smarten up the place (site being discussed), it is looking
stressed, old and tired.
Level of Agreement %
Total 100
Totally Agree 5
Agree 37
Neither/Nor/Don’t Know 12
Disagree 27
Totally Disagree 19
MEAN* 3.2
*SCALE: 1 = favourable to 5 = unfavourable
40 CTotally Agree
35
30 .Agree
25
20 CNeither/Nor/Don’t
Know
15
10 CDisagree
5
0
.Totally Disagree
Nett Level of Agreement to this statement
o Nett Agreement is 42%
o Nett Disagreement is 46%
o Neither/Nor/Don’t Know is 12%
This response indicates that 46% of participants did not agree with the state-
ment: We need to smarten up the place (site being discussed); it is looking
stressed, old and tired.
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- 44-
Q6d -
Like it or not, the population in Peregian Beach has grown and this
proposed development is more suitable to the amenity and atmosphere of
the village than one of the large, major supermarket chains.
Level of Agreement %
Total 100
Totally Agree 5
Agree 38
Neither/Nor/Don’t Know 9
Disagree 20
Totally Disagree 28
MEAN* 3.3
*SCALE: 1 = favourable to 5 =
unfavourable
40 CTotally Agree
35
30 .Agree
25
20 C Neither/Nor/Don.t
Know
15
10
CDisagree
5
0
.Totally Disagree
Nett Level of Agreement to this statement
D Nett Agreement is 43%
D Nett Disagreement is 48%
D Neither/Nor/Don’t Know is 9%
This response indicates that 48% of participants did not
agree with the state-
ment: Like it or not, the population in Peregian Beach has
grown and this pro-
posed development is more suitable to the amenity and atmosphere of the vil-
lage than one of the large, major supermarket chains.
Page 49
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45-
Q6e - Current parking for residents and visitors to Peregian Beach Village
Square is more than adequate.
Level of Agreement %
Total 100
Totally Agree 4
Agree 21
Neither/Nor/Don’t Know 8
Disagree 44
Totally Disagree 23
MEAN* 3.6
*SCALE: 1 = favourable to 5 = unfavourable
45 IJTotally Agree
40
35 .Agree
30
25
IJ Neither/Nor/Don’t
20
Know
15
10 IJDisagree
5
0
.Totally Disagree
Nett Level of Agreement to this statement
o Nett Agreement is 25%
o Nett Disagreement is 67%
o Neither/Nor/Don’t Know is 8%
This response indicates that 48% of participants did not agree with the state-
ment: Current parking for residents and visitors to Peregian Beach Village
Square is more than adequate.
Page 50
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46-
Q6f - It makes good sense for access to the proposed development to be
via the Peregian Beach Community Centre car park as it would provide re-
lief to traffic and parking and deflect from residential areas.
Level of Agreement %
Total 100
Totally Agree 5
Agree 13
Neither/Nor/Don’t Know 30
Disagree 27
Totally Disagree 28
MEAN* 3.5
*SCALE: 1 = favourable to 5 = unfavourable
30 DTotally Agree
25
.Agree
20
15 DNeither/Nor/Don’t
Know
10
DDisagree
5
0
.Totally Disagree
Nett Level of Agreement to this statement
o Nett Agreement is 18%
o Nett Disagreement is 55%
o Neither/Nor/Don’t Know is 30%
This response indicates that 55% of participants did not agree with the state-
ment. It makes good sense for access to the proposed development to be via the
Peregian Beach Community Centre car park as it would provide relief to traffic
and parking and deflect from residential areas.
Page 51
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47-
Q6g - The development of this site as proposed would be of little to no
value to this community and lead to the demise of current businesses.
Level of Agreement %
Total 100
Totally Agree 51
Agree 19
Neither/Nor/Don’t Know 9
Disagree 14
Totally Disagree 7
MEAN* 2.1
*SCALE: 1 = favourable to 5 = unfavourable
60 CTotally Agree
50
-Agree
40
30 C Neither/Nor/Don’t
Know
20
CDisagree
10
0
-Totally Disagree
Nett Level of Agreement to this statement
o Nett Agreement is 70%
o Nett Disagree is 21%
o Neither/Nor/Don’t Know is 9%
This response indicates that 70% of participants did agree with the statement:
The development of this site as proposed would be of little to no value to this
community and lead to the demise of current businesses.
Page 52
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t
,
-
48-
Q6h -
The people, who have in recent times actively and publically vocal-
ized their opposition for the proposed development, reflects the real/true
sentiments of the whole community.
Level of Agreement %
Total 100
Totally Agree 41
Agree 19
Neither/Nor/Don’t Know 21
Disagree 15
Totally Disagree 4
MEAN* 2.2
*SCALE: 1 = favourable to 5 = unfavourable
45 CTotally Agree
40
35
.Agree
30
25
C Neither/Nor/Don’t
20
Know
15
10 CDisagree
5
0
.Totally Disagree
Nett Level of Agreement to this statement
D Nett Agreement is 60%
D Nett Disagreement is 19%
D Neither/Nor/Don’t Know is 21 %
This response indicates that 60% of
participants did agree with the statement:
The people, who have in recent times
actively and publically vocalized their op-
position for the proposed development, reflect the real/true sentiments of the
whole community.
Page 53
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49-
Q6i - The Peregian Beach Village Square is more of a dining, entertainment
and community activity focal point rather than a convenience shopping
centre.
Level of Agreement %
Total 100
Totally Agree 22
Agree 50
Neither/Nor/Don’t Know 2
Disagree 21
Totally Disagree 5
MEAN* 2.4
*SCALE: 1 = favourable to 5 =
unfavourable
50 DTotally Agree
45
40
.Agree
35
30
25 oNeither/Nor/
20 Don’t Know
15
10 DDisagree
5
0
.Totally Disagree
Nett Level of Agreement to this statement
o Nett Agreement is 72%
o Nett Disagreement is 26%
o Neither/Nor/Don’t Know is 2%
This response indicates that 72% of participants did
agree with the statement:
The Peregian Beach Village Square is more of a
dining, entertainment and
community activity focal point rather than a convenience shopping centre.
Page 54
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50-
FURTHER COMMENTS BY PARTICIPANTS
Q7 -
Before I complete the interview are there any comments you wish to
make about what you understand about this proposed shopping develop-
ment?
The following are verbatim comments by participants.
Comments Su~~ortive of Pro~osal Comments Not Su~~ortive of Pro~osal
Happy to such a development but not Go away. Don’t want it. Stop trying to
destroy current village ambience. commercialise our neighbourhood.
OK, if it is locally owned and managed. Not in favour. Keep area zoned as is.
Would be good for Peregian. Unnecessary. Contrary to Town Planner
Only if pharmacy, newsagent and Post Because there has already been devel-
office wanted to go and weren’t forced opment approved that will be more than
to or are duplicated. adequate for the area
The Square should stay as a social There is a community centre and park
area and the shopping precinct could nearby: a supermarket would make it too
be a little away where it is proposed. busy for children to be safe.
Can’t stop progress. Keep it small. The Village Square is already adequate.
Local ownership essential Whole area should be kept as natural as
possible
Brings money back to the community Absolutely against any supermarket de-
and attracts more people to spend time velopment. It will impact negatively on
here business in the area.
Would be convenient. Close to where I If they put an entrance via David Low Way
live it would be bedlam with only one lane.
I do worry about the local business but It’s not needed. We’ve got plenty of fresh
I don’t see the Square as a place for produce coming from local farmers at the
convenient shopping. It is more a place local fruit and vege shop and community
for social meetings co-op.
Happy for it to bring more people to the It’s zoned recreational land. Sports facili-
village. Could be good for existing ties should be a priority. We have enough
businesses large supermarkets within a short drive
and this will affect Peregian Springs busi-
nesses. It’s only a 5 -
10min drive.
Page 55
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51 -
6. CONCLUSION
When participants of the Community Study were asked for their level of support
for the concept of the Peregian Beach Market Place as shown to them on the
day with site maps, artistic impressions and photographs depicting the concept
of an IGA Marketplace store:
D 37% of participants indicated a positive response
D 63% of participants indicated a negative response.
When asked to indicate their level of support for a ’Peregian Beach Marketplace’
as depicted in the material the participants were shown on the day:
D 35% of participants indicated they would be supportive
D 10% of participants indicated a neither/nor or don’t know response
D 55% of participants indicated they would not be supportive
When asked to indicate what they believe the level of support from those local to
the area for a ’Peregian Beach Marketplace’ as depicted in the material the par-
ticipants were shown on the day:
D 29% of participants indicated that those local to the area would be sup-
portive
D 12% of participants indicated a neither/nor or don’t know response
D 59% of participants indicated that those local to the area would not be
supportive.
The shopping needs of participants from Peregian Beach for grocery and food
items appears not to be meet as 68% of participants do larger shops, once to
four times a month, with top ups. Of the 68%, 56% of participants indicate they
need to do four large shops a month with 88% of the larger shops taking place
outside the Peregian Beach precinct.
Participants indicate they do these larger shops at Peregian Springs Shopping
Centre (56%),and/or at Noosa Shopping Precinct (19%)and/or Coolum Village
(13%).A few participants (6%)did their large shop at Peregian Beach Village
Square.
Of the total participants, 26% do no large shops, shopping just as they need and
6% do not buy food or grocery items.
Page 56
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52-
When participants were asked, unprompted, where did they shop more locally for
any type of shopping, the shopping centre they indicated they shopped at most
frequently, their ’top of mind’ response was Peregian Springs Shopping Centre
(45%)and thence Peregian Beach Village Shopping (28%).
However, in reviewing the shopping needs of the participants, an inconsistency
is noted with the participants’ responses when 60% of participants agreed that
’There is an abundance of retail, supermarket and convenience style shopping in
Peregian Beach that meets the needs of the community’. Particularly as only
28% of participants indicated they shop most frequently at Peregian Beach Vil-
lage Square and 88% indicated they do their large shops outside Peregian
Beach precinct.
In discussing shopping at Peregian Beach Village Square and mainly for top up
shopping, participants liked that it was close -
easy and handy; personal and
friendly and that they were keen to support local business. What participants did
not like about shopping at Peregian Beach Village Square was the issue of park-
ing and traffic.
This comment by participants is consistent with other participants’ comments
where participants (67%)did not agree that the current parking for residents and
visitors to Peregian Beach Village Square is more than adequate.
When participants were asked, unprompted and allowing multiple responses,
what items did they usually buy at Peregian Beach Village Square, they indicated
bread and bakery items; newspapers and stationery items; pharmaceutical
items; fresh fruit and vegetables, and alcohol beverages. Participants indicated
what currently was not available to them at the Peregian Beach Village Square
was fresh meat and chicken produce.
When asked if their support would change if the proposed convenience centre
included items read from a list, some 20% to 25% of participants indicated their
support would be more if items such as fresh meat and chicken; delicatessen
items; fresh seafood; continental, gourmet and speciality items, and fresh fruit
and vegetables were included.
Participants (72%)agreed the Peregian Beach Village Square was more of a
dining, entertainment and community activity focal point rather than a conven-
ience shopping centre.
Page 57
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53-
While participants’ responses indicate they are keen to support local business,
62% of participants would not be supportive of the proposed development if an
opportunity for existing business like, Post Office, Pharmacy and/or Newagency
could expand into larger premises in the proposed development.
Participants (65%)indicate they would not be supportive of the proposed devel-
opment if it included a liquor and wine shop.
Participants (59%)indicate they would not be supportive of the proposal if it was
operating longer hours over seven days a week.
In testing scenarios while discussing shopping needs generally, and at the pro-
posed site, more participants than not, would support a proposed development
on the site particularly if:
o the opportunity was available to do their larger shops locally than go out-
side the area
o they could be assured that the convenience centre proposed would, at
the very least, provide a variety and quality of food and groceries at
competitive pricing
o the convenience centre proposed was operated by an IGA franchise ra-
ther than the large supermarket chains such as Coles, Woolworths, Aldi
etc..
The more supportive response for the questions when testing the scenarios was
consistent ranging from 41% to 44%.
The ’neither/nor/don’t know response when testing the scenarios was consistent
ranging from 20% to 28%.
The less supportive response for the questions when testing the scenarios was
consistent ranging from 28% to 38%.
When asked for their level of support for the concept as shown on the day,
o 37% of participants indicated a positive response
o 63% of participants indicated a negative response.
Page 58
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54-
When asked to indicate their level of support for a ’Peregian Beach Marketplace’
as depicted in the material the participants were shown,
o 35% of participants indicated they would be supportive
o 10% of participants indicated a neither/nor or don’t know response
o 55% of participants indicated they would not be supportive
When asked to indicate what they believe the level of support from those local to
the area for a ’Peregian Beach Marketplace’ as depicted in the material the par-
ticipants were shown,
o 29% of participants indicated that those local to the area would be sup-
portive
o 12% of participants indicated a neither/nor or don’t know response
o 59% of participants indicated that those local to the area would not be
supportive.
In response to gauging levels of agreement to the following statements in re-
gards to the site, participants indicated some division.
’We need to smarten up the place (site being discussed); it is looking stressed,
old and tired.’
o 42% of participants agreed
o 12% of participants indicated a neither/nor or don’t know response
o 46% of participants did not agree
’The area of the now defunct Bowls Club area is becoming an eyesore and di-
minishes the perception of Peregian Beach as a vibrant, engaging community.’
o 35% of participants agreed
o 9% of participants indicated a neither/nor or don’t know response
o 56% of participants did not agree
In response to concepts of the proposed development, the overall distribution
was more supportive of the development of a convenience centre that provided
quality and variety of food products at costs similar to the IGA marketplace con-
cept stores, particularly if:
o it included a carefully planned mixed of consumer goods to provide opti-
mum benefit for both residents and visitors, and would complement exist-
ing businesses
o it was a single level, lower set building with bush-style landscaping ap-
propriate to the existing vegetation of the area with some 100 generous
size parking bays
Page 59
-
55-
D it had a proven track record in supporting locally produced goods and
services
D it was to provide up to 80 new full and part time employment opportuni-
ties.
The more supportive response for the above criteria was consistent ranging from
41% to 45%.
The ’neither/nor/don’t know response for the above criteria was consistent rang-
ing from 8% to 15%.
The less supportive response for the questions for the above criteria was consis-
tent ranging from 44% to 50%.
Reviewing current shopping behaviours would suggest there is a need for a bona
fide convenience centre including a supermarket. With 68% of participants re-
quired to do larger shops, for some participants (52%)having to do large shops
four times a month outside the Peregian Beach area. 6% of the 68% do larger
shops at Peregian Beach Village Square for any type of shopping, while 31 % of
participants do not do large shops and/or do not buy food or grocery items and
88% do their weekly/monthly larger shops outside the Peregian Beach precinct.
It is also of interest to note, that only 28% of participants indicating they shop
most frequently at Peregian Beach Village Square for any type of shopping.
Page 60
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56-
7. RECOMMENDATIONS
It is appreciated that this Community Study was commissioned to ascertain the
level of support of the proposed development of a convenience centre on the site
discussed. It is also appreciated that the results of the study were to confirm the
perceptions of the proponent.
The results indicate that 63% of participants do not support the proposal as it
was presented to them on the day.
However, the Community Study does highlight some factors and inconsistencies
that could be explored.
For instance, it seems an interesting community dilemma that a proposed devel-
opment on a site that is no longer utilised; with a proposed concept that could fill
a genuine need of the community is not supported by that community?
Are there any further questions or information that needs to be presented to the
community so they could be better informed, namely:
D How would the shopping needs of the community be meet if there is cur-
rently no suitably zoned land available in the Peregian Beach precinct?
D It is appreciated that the results could indicate that more people in
Peregian Beach would prefer not to have a convenience centre, or is it
that the community has an agenda of how they may want the site devel-
oped?
D Is it that any alternative strategy for the proposed that is suitable and vi-
able?
D Is it appropriate that a large percentage (anticipated to be a total escape
expenditure of $1 0.6m in the first year of trading -
proposed as 2015) of
the community’s disposable income is spent outside the community?
D Is the community informed of the current and future interests and needs
of the very.local businesses it indicates it is keen to support and protect?
D Is it fair to say ’no’ to 80 full time and part time employment positions
when the 2011 Census Figures Unemployment figures for Australia were
5.6% and Peregian Beach 7.7%.
D Does the inconsistencies of the participants’ responses in identifying a
need for a local convenience centre, reflect a sentiment that there is op-
position to any further development in Peregian Beach?
Page 61
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57-
o As these results are a ’snap shot’ of the current situation, what consid-
erations need to be planned for the future generations of residents at
Peregian Beach?
Answers to these questions may be necessary, for a community that indicates it
is not getting its general food and grocery needs meet within Peregian Beach
precinct and nor is there any potential for this; that it could be spending most of
their disposable income outside their community; that it is prepared to forgo the
opportunity for 80 full and part time employment positions, while indicating they
would prefer to do their larger shopping locally with a IGA franchise rather than a
larger supermarket chain.
These answers may provide information to be disseminated with a consultative
approach to the community, and perhaps increase support for the development
of a convenience centre on the proposed site.
Page 62
Survey -
Peregian Beach Vicinity Final Questionnaire
MARCH 2013
Good morning. My name is from the social research company, SmartLives
Consultancy. We are an
independent social research company operating out of Brisbane. We have been asked to conduct research of residents/rate
payers and
business operators within Peregian Beach area in regards to their
shopping activities.
Could I speak with you for about 10 minutes? (INTERVIEWER ENSURE THE
RESPONDENT IS A
RESIDENT/RA TEPA YERlBUSINESS/OPERA TOR) OVER 18 YEARS
OLDl
81 Area A 20
Area B 20
Area C 20
Area 0 25
Area E 15 (Business owners/operators)
MAIN SHOPPING ACTIVITIES
Q1d/e In regards to shopping at Peregian Beach Village Square, what
do you like best about shopping there? (PLEASE PROBE)
Q1a
Q1d. Firs Q1e.
Mention Others
It is the only olace to shop in the area 1 1
Easy and handy, the closest 2 2
Keen to support local business operators 3 3
I’m loyal. Been going there for a long tim 4 4
Personal and friend Iv 5 5
Has mostly what I need 6 6
Other (SPECIFY) 7 7
Q 1 b/1 c
Thinking about your large shops for food and grocery items, Q1f/gWhat is it that you like least about shopping there?
not your ’top up’ shops. At which centre do
you usually complete your (PLEASE PROBE)
large shops for food and groceries? (DO NOT PROMPT) 1f. First 19.
Mention Others
1b. First 1c. The quality of the fruit and vegetables is poor 1 1
Mention Others The prices are expensive 2 2
Peregian Beach Village Square 1 1 I have to shop there because there is no alternative 3 3
Peregian Springs Shopping Centre 2 2 Lack of choice and variety of products & oroduce 4 4
Coolum Village, Coles etc 3 3 Parking and traffic 5 5
Noosa Village Shopping Precinct 4 4 Too crowded 6 6
Other(SPECIFY) 5 5 Other Comments (SPECIFY) 7 7
Don’t have a Main shop 6
@SmartLives Consultancy
Page 1
Page 63
Survey -
Peregian Beach Vicinity Final Questionnaire
MARCH 2013
LOCAL SHOPPING ACTIVITIES
02a When you do shop more locally for
any type of shopping,
which centre do you shop at most frequently?
02c Still thinking about Peregian Beach Village Square; overall
Q2a. Firs 2Qb.
how satisfied are you with the price, variety and
Mention Others quality of food and
Perea an Beach V age Square 1 1 grocery items available there to meet your weekly shopping needs?
Perea an Spr ngs Shopp ng Centre 2 2
Coolum V aQe, Coles etc 3 3 Totally Sat sf ed
Ne ther/Nor Totally
Noosa V aQe Shopp ng Prec nct 4 4 D ssat sf ed
Sat sfied Don’t Know Dissatisfied
Other (SPECIFY) 5 5 1 2 3 4 5
None 6
02d What items do you usually buy at Peregian Beach
02b Village
Considering, Peregian Beach Village Square how frequently Square?
would you shop there for convenience items and
produce? (PROMPT FULLY. RECORD ALL RESPONSES)
(PLEASE READ OUT)
Items
Less often than once a week 1
Alcohol beveraQes 1
Once a week 2
Bread and bakery items 2
Tw ce a week 3
Three t mes a week
Continental, Qourmet and specialty items 3
4
Delicatessen items 4
Four t mes a week 5
Fresh fruit and vegetables 5
F ve t mes a week 6
Fresh meat and chicken produce 6
Once a day 7
Fresh seafood 7
More than once a day 8
Frozen Food Items 8
Less often than once a day 9
Home wares 9
Never (GOto 3a) 10
Household and cleaning items 10
Personal Grooming and Hygiene Items 11
Pharmaceutical items 12
Newspaper and stationery items 13
Organic items 14
Vegan items 15
Other, (SPECIFY) 16
@SmartLives Consultancy
Page 2
Page 64
Survey -
Peregian Beach Vicinity Final Questionnaire
MARCH 2013
02e What items would you like to purchase at Peregian Beach 03a Would your support for such a proposal change if the
Village Centre, that are not currently available? opportunity were available to do more of your large shops locally,
(PROMPT FULLY. RECORD ALL RESPONSES) rather than going outside this area?
Items
Substantially Increase
Neither/Nor Substantially
Alcohol beverages 1 Decrease
Increase Don’t Know Decrease
Bread and bakery items 2 1 2 3 4 5
Continental, gourmet and specialty items 3
Delicatessen items 4
03b Would your support for such a proposal change if
Fresh fruit and vegetables 5 you could
Fresh meat and chicken produce be assured that the convenience centre proposed would, at the
6 very
Fresh seafood 7 least, provide a variety and quality of food and groceries at
Frozen Food Items 8 competitive pricing?
Home wares 9
Household and cleaning items 10 Substantially Increase
Neither/Nor Substantially
Personal Grooming and Hygiene Items 11 Decrease
Increase Don’t Know Decrease
Pharmaceutical items 12 1 2 3 4 5
Newspaper and stationery items 13
Organic items 14
03c Would your support for such a proposal change if the
Vegan items 15
Other, (SPECIFY) convenience center proposed was operated by an IGA franchise
16
rather than the large supermarket chains such as Coles, Woolworths,
SCENARIO TEST Aldi etc?
SHOW CARD 2: (Location Map and Aerial Substantially Neither/Nor Substantially
Photograph of the site) Increase
Increase
Don’t Know
Decrease
Decrease
This private property, indicated here on this
map, is considered for a 1 2 3 4 5
proposed development. It is located at the site previously occupied by
the Peregian Beach Bowls Club, 5-7 Rufous Street. The total area is
about 6000 sq metres and is behind the Community Centre car
park
and Professional Offices adjacent to David Low Way.
@SmartLives Consultancy
Page 3
Page 65
Survey -
Peregian Beach Vicinity Final Questionnaire
MARCH 2013
Q3d I will read out a list of items that may be made available at Q4a How supportive would you be to the development of a
such a convenience centre, please indicate whether
your support convenience centre that provided quality and variety of food
would likely to be more, less or the same if any of these were
products at costs similar to the IGA marketplace concept stores?
included?
(READ OUT CODES} Totally Neither/Nor Not Totally Not
Items Supportive
More Same Less Su~ortive Don’t Know Supportive S~ortive
Alcohol beverages 1 2 3 1 2 3 4 5
Bread and bakery items 1 2 3
Continental, gourmet & ~ecial!items 1 2 3 Q4b If it included a carefully planned mix of consumer goods to
Delicatessen items 1 2 3
Fresh fruit and vegetables
provide optimum benefit for both residents and visitors and would
1 2 3
Fresh meat and chicken__E_roduce 1 2 3
complement existing businesses?
Fresh seafood 1 2 3
Frozen Food Items 1 2 3 Totally Neither/Nor Not Totally Not
Supportive
Home wares 1 2 3 S~ortive Don’t Know Supportive Supportive
Household and cleaning items 1 2 1 2 3 4 5
3
Personal Grooming and H_ygiene Items 1 2 3
Pharmaceutical items 1 2 3 Q4c If it was a single level, lower set building with bush-style
Newspaper and stationeJY items 1 2 3
landscaping appropriate to the existing vegetation of the area with
O~anic items 1 2 3
some 100 generous size parking bays?
V~an items 1 2 3
Other, please specify 1 2 3
Totally Neither/Nor Not Totally Not
Supportive
S~ortive Don’t Know Supportive Sl.!E.E_o rtive
Q3e Thinking about the previous list, what do you believe is 1 2 3 4 5
essential for a convenience centre but has not been mentioned in
the previous list? (RECORDALL RESPONSES)
Q4d If it had a proven track record in supporting locally produced
goods and services?
Totally Neither/Nor Not Totally Not
Supportive
Su_m>_ortive Don’t Know Supportive Supportive
SHOW CARD 3: (Artistic Impression of IGA Exterior and 1 2 3 4 5
Photographs IGA Marketplace Concept)
Taking a look at this SHOW CARD depicting the concept for the
proposed development to include a IGA convenience centre:
(READ OUT CODES)
@SmartLives Consultancy
Page 4
Page 66
Survey -
Peregian Beach Vicinity Final Questionnaire
MARCH 2013
Q4e If it provided an opportunity for existing Peregian Beach LEVEL OF SUPPORT FOR CONCEPT SHOWN TODA Y
businesses like, Post Office, Pharmacy and/or
Newsagency
to
expand into larger premises? Q5a As a local, what is your response for such a convenience
centre as we have been discussing today?
Totally Neither/Nor Not Totally Not
Supportive (READ OUT CODES)
Sl!QPortive Don’t Know SUJ!Portive Supportive
1 2 3 4 5
Q4f If it included a liquor and wine shop?
Q5b What would your level of support be for a ’Peregian Beach
Totally Neither/Nor Not Totally Not
Supportive Marketplace’ if it was similar in outlay to that depicted in these
Supportive Don’t Know Supportive S~ortive
1 2 3 4 5 photographs, including the aspects as mentioned today and was
designed as the artist has illustrated here?
Q4g If it was operating longer hours over seven days a week?
Totally Neither/Nor Not Totally Not
Supportive
Totally Neither/Nor Not
S~ortive Don’t Know Supportive Supportive
Supportive Totally Not 1 2 3 4 5
SUl!Portive Don’t Know Su_j)_l)_o rti ve Sl!QPortive
1 2 3 4 5
Q5c What do you believe the level of support from those local
Q4h If it was to provide up to 80 new full and part time to the area would be for a ’Peregian Beach Marketplace’ if it was
employment opportunities? similar in outlay to that depicted in these photographs, including the
aspects as mentioned today and was designed as the artist has
Totally Neither/Nor Not illustrated here?
Supportive Totally Not
Su_pportive Don’t Know Supportive Supportive
1 2 3 4 5 Totally Neither/Nor Not Totally Not
Su_j)_l)_o rti ve
Supportive
Don’t Know Supportive SU_j)_l)_ortive
1 2 3 4 5
@SmartLives Consultancy
Page 5
Page 67
Survey -
Peregian Beach Vicinity Final Questionnaire
MARCH 2013
LEVEL OF AGREEMENT Q6e Current parking for residents and visitors to Peregian Beach
Statements have been made in the public forum
regarding the V11 S
I age iquare is more than adequate
proposed development of the site we are discussing here today; Totally Neither/Nor Totally
Agree Disagree
please provide your level of agreement to the following: Agree Don’t Know Disagree
1 2 3 4 5
(ROTATE STATEMENTS, READ OUT CODES)
Q6a There is an abundance of retail, supermarket and Q6f It makes good sense for access to the proposed
convenience style shopping in Peregian Beach that meets the development to be via the Peregian Beach Community Centre car
need sof th e community park as it would provide relief to traffic and parking and deflect from
Totally Neither/Nor Totally residential areas
Aqree
Agree Disagree
Don’t Know Disagree Totally Neither/Nor Totally
1
Agree Disagree
2 3 4 5 Agree Don’t Know Disagree
1 2 3 4 5
Q6b The area of the now defunct Bowls Club area is
becoming
an eyesore and diminishes the Q6g The development of this site as proposed would be of little
perception of Peregian Beach as a
VI"b
rant, enqaqing communitv to no value to this community and lead to the demise of current
Totally Neither/Nor Totally businesses
Agree Disagree
Agree Don’t Know Disagree Totally Neither/Nor Totally
1 2
Agree Disagree
3 4 5 Agree Don’t Know Disagree
1 2 3 4 5
Q6c We need to smarten up the place (site being
discussed), it is
I ooking stressed, old and tired Q6h The people who have in recent times actively and publically
Totally Neither/Nor Totally vocalized their opposition for the proposed development, reflect the
Agree
Agree Disagree
Don’t Know Disagree rea lItrue sent"Imentsot
f h e whole community
1 2 3 4 5 Totally Neither/Nor Totally
Agree Disagree
Agree Don’t Know Disagree
Q6d Like it or not, the population in Peregian Beach has 1 2 3 4 5
grown
and this proposed development is more suitable to the
amenity and
atmosphere of the village than one of the large, major supermarket
chains
Totally Neither/Nor Totally
Aqree
Agree Disagree
Don’t Know Disagree
1 2 3 4 5
@SmartLives Consultancy
Page 6
Page 68
Survey -
Peregian Beach Vicinity Final Questionnaire
MARCH 2013
Q6i The Peregian Beach Village Square is more of a
dining,
entertainment and community activity focal point rather than a
.
h’ centre
convenience sOPPing
S4
TotaUy NeitherlNor Totally 18 TO 25 YRS OLD
Agree Disagree 1
Agree Don’t Know Disagree 26 TO 35 YRS OLD 2
1 2 3 4 5
36 TO 45 YRS OLD 3
46 TO 55 YRS OLD 4
56 TO 65 YRS OLD 5
OVER 65 YRS OLD 6
Q7 Before I complete the interview are there
any comments you
wish to make about what you understand about this
proposed
shopping development? (RECORDVERBATIM COMMENTS) S5 What of the following statements best describes
your
household:
(READ OUT CODES)
Family children over school age
-
1
Family children at primary & high school
-
2
(INTERVIEWER PLEASE COMPLETE FOLLOWING Family children not yet at school
-
3
Couple Group of singles 4
DEMOGRAPHIC QUESTIONS)
Single household 5
Other (SPECIFY) 6
S2
Resident/Ratepayer 1
Local Business Operator 2
Both 3 THANK YOU FOR YOUR TIME
AND
S3
CO-OPERATION
Male
I Female
1
2
@SmartLives Consultancy
Page 7
Page 69
APPENDIX B: Show Cards
o Location map and aerial photograph of the site
o An artistic impression of the IGA exterior, layout of
site and photographs of an IGA Marketplace Concept
Page 70
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