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sharpening emotional intelligence




     COMMUNITY STUDY                                          Management and Social Consultancy
     PEREGIAN BEACH



     March 2013




     CONDUCTED BY:

     SmartLives
     Social and Management Consultancy

                                                                                                         "’;




                                                                                e
                                    Suite 202   Level 2 180 Queen Street Mall   CD       61 7 32110080
                                    Brisbane Q 4000                             @        0414540051
www.smartlives.com                  GPO Box 2024                                @ annie(smartlives.com

Page 4

      TABLE OF CONTENTS                                                            PAGE



      EXECUTIVE SUMMARY                                                                 1



1.    SITUATION ANALYSIS                                                                7




2.    RATIONALE FOF COMMUNITY SURVEY                                                    8



3.    OBJECTIVE OF THE COMMUNITY SURVEY                                                 9



4.    OVERVIEW OF METHODOLOGY                                                          10

         0    Sample Selection and Timeframe                                           10

         0    Statistical Significance                                                 11

         0    Sample Coverage                                                          11

         0    Sample Distribution                                                      12

         0    Questionnaire                                                            13

         0    Supporting Material                                                      13



5.    DETAILED FINDINGS                                                                14

         0    Distribution of Sample                                                   14

         0    Main Shopping Activities                                                 16

         0    Response to Aspects of Proposed Development                              24

         0    Level of Support to Concepts of Proposed Development                     30

         0    Level of Support for Concepts Shown Today                                38

         0    Level of Agreement to Statements                                         41

         0    Further Comments by Participants                                         50



6     CONCLUSION                                                                       51



7     RECOMMENDATIONS                                                                  56




APPENDIX A:           Questionnaire


APPENDIX B:           Show Cards




              A.      Location map and aerial photograph of the site

              B.      An artistic impression of the IGA exterior, layout of site and

                      photographs of an IGA Marketplace Concept

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EXECUTIVE SUMMARY




The objective of the Community Study was to gain an impartial and independent

assessment of the community’s response to the proposed development.

The survey was conducted at Peregian Beach over the weekend of the 15th and

1 yth March 2013. Experienced interviewers collected information from partici-

pants. Participants included residents, rate payers and business owners and/or

operators. A total sample of 100 participants was necessary to ensure a statisti-
cal representation of the ABS (Australian Bureau of Statistics) demographic area

of Peregian Beach. This sample was achieved.



A Community Study is a snapshot of the community’s opinions, perceptions and

attitudes on a particular topic at the time of the survey.



The results indicate that:

When participants of the Community Study were asked for their level of support

for the concept of the Peregian Beach Market Place as shown to them on the

day with site maps, artistic impressions and photographs depicting the concept
of an IGA Marketplace store:

      o   37% of participants indicated a positive response

      o   63% of participants indicated a negative response.



When asked to indicate their level of support for a ’Peregian Beach Marketplace’

as   depicted in the material the participants were shown on the day:
      o   35% of participants indicated they would be supportive

      o   10% of participants indicated a neither/nor or don’t know response

      o   55% of participants indicated they would not be supportive



When asked to indicate what they believe the level of support from those local to

the area for a ’Peregian Beach Marketplace’ as depicted in the material the par-

ticipants were shown on the day:
     o    29% of participants indicated that those local to the area would be sup-

          portive
     o    12% of participants indicated a neither/nor or don’t know response

     o    59% of participants indicated that those local to the area would not be

          supportive.


The shopping needs of participants from Peregian Beach for grocery and food

items appears not to be meet as 68% of participants do larger shops once to four

times a month, with top ups. Of the 68%, 56% of participants indicate they need

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to do four large shops a month. Participants indicate they do these larger shops

at Peregian Springs Shopping Centre (56%),and/or at Noosa Shopping Precinct

(19%)and/or Coolum Village (13%).A few participants (6%)did their large shop
at Peregian Beach Village Square.




Of the total participants, 26% do no large shops, shopping just as they need and

6% do not buy food or grocery items.



When participants were asked, unprompted, where did they shop more locally for

any type of shopping, the shopping centre they indicated they shopped at most

frequently, their ’top of mind’ response was Peregian Springs Shopping Centre
(45%)and hence Peregian Beach Village Shopping (28%).


However, in reviewing the shopping needs of the participants, an inconsistency

appear to arise as it is noted with the participants’ responses when 60% of par-

ticipants agreed that ’There is an abundance of retail, supermarket and conven-
ience style shopping in Peregian Beach that meets the needs of the community’.

With only 28% of participants indicating they shop most frequently at Peregian

Beach Village Square and 88% indicated they do their large shops outside

Peregian Beach precinct.


In discussing shopping at Peregian Beach Village Square and mainly for top up

shopping, participants liked that it was close   -


                                                     easy and handy with personal and

friendly and that they were keen to support local business. What participants did
not like about shopping at Peregian Beach Village Square was the issue of park-

ing and traffic.


When participants were asked, unprompted and allowing multiple responses,

what items did they usually buy at Peregian Beach Village Square, they indicated

bread and bakery items; newspapers and stationery items; pharmaceutical

items; fresh fruit and vegetables, and alcohol beverages. Participants indicated
what currently was not available to them at the Peregian Beach Village Square

was fresh meat and chicken    produce.


When asked if their support would change if the proposed convenience centre

included items read from a list, some 20% to 25% of participants indicated their

support would be more if items such as fresh meat and chicken; delicatessen

items; fresh seafood; continental, gourmet and speciality items, and fresh fruit

and vegetables were included.

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Participants (72%)agreed the Peregian Beach Village Square was more of a
dining, entertainment and community activity focal point rather than a conven-
ience shopping centre.



While participants’ responses indicate they are keen to support local business,

62% of participants would not be supportive of the proposed development if an

opportunity for existing business like, Post Office, Pharmacy and/or Newsagency
could expand into larger premises in the proposed development.




Participants (65%)indicate they would not be supportive of the proposed devel-

opment if it included a liquor and wine shop.



Participants (59%)indicate they would not be supportive of the proposal if it was

operating longer hours over seven days a week.


In testing scenarios while discussing shopping needs generally, and at the pro-

posed site, more participants than not, would support a proposed development
on the site   particularly if:
    o   the opportunity was available to do their larger shops locally than go out-

        side the area

    o   they could be assured that the convenience centre proposed would, at
        the very least, provide a variety and quality of food and groceries at

        competitive pricing
    o   the convenience centre proposed was operated by an IGA franchise ra-

        ther than the large supermarket chains such as Coles, Woolworths, Aldi

        etc..




The more supportive response for the questions when testing the scenarios was

consistent ranging from 41 % to 44%.



The ’neither/nor/don’t know response when testing the scenarios was consistent

ranging from 20% to 28%.


The less supportive response for the questions when testing the scenarios was

consistent ranging from 28% to 38%.




In response to following statements in regards to the site, participants indicated

some division.

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’We need to smarten up the place (site being discussed); it is looking stressed,

old and tired.’

    D    42% of participants agreed

    D    12% of participants indicated a neither/nor or don’t know response

    D    46% of participants did not agree.



’The area of the now defunct Bowls Club area is becoming an eyesore and di-

minishes the perception of Peregian Beach as a vibrant, engaging community.’

    D    35% of participants agreed

    D    9% of participants indicated a neither/nor or don’t know response

    D    56% of participants did not agree.



In response to concepts of the proposed development, the overall distribution

was more   supportive of the development of a convenience centre that provided

quality and variety of food products at costs similar to the IGA marketplace con-
cept stores, particularly if:

    D    it included a carefully planned mixed of consumer goods to provide opti-

         mum    benefit for both residents and visitors, and would complement ex-

         isting businesses
    D    it was a single level, lower set building with bush-style landscaping ap-

         propriate to the existing vegetation of the area with some 100 generous
         size parking bays

    D    it had a proven track record in supporting locally produced goods and

         services

    D    it was to provide up to 80 new full and part time employment opportuni-

        ties.



The more supportive response for the above criteria was consistent ranging from

41% to 45%.



The ’neither/nor/don’t know response for the above criteria was consistent rang-

ing from 8% to 15%.


The less supportive response for the questions for the above criteria was consis-

tent ranging from 44% to 50%.




Reviewing current shopping behaviours would suggest there is a need for a bone
fide convenience centre including a supermarket. With 68% of participants re-

quired to do larger shops, for some participants (52%)having to do large shops
four times a month outside the Peregian Beach area. 6% of the 68% do larger

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shops do so at Peregian Beach Village Square while 31 % of participants do not
do large shops and/or do not buy food or grocery items and 88% do their

weekly/monthly larger shops outside the Peregian Beach precinct.


With only 28% of participants indicating they shop most frequently at Peregian

Beach Village Square for any type of shopping.



It is appreciated that this Community Study was commissioned to ascertain the

support of the proposed development of a convenience centre on the site dis-
cussed. It is also appreciated that the results of the study were to confirm the

perceptions of the proponent.


The results indicate that 63% of participants do not support the proposal as it

was   presented to them on the day.


However, the Community Study does highlight some factors and inconsistencies
that could be explored.



For instance, it seems an interesting community dilemma that a proposed devel-

opment on a site that is no longer utilised; with a proposed concept that could fill
a   genuine need of the community is not supported by that community?


Are there any further questions or information that needs to be presented to the

community so they could be better informed, namely:
      o   How would the shopping needs of the community be meet if there is cur-

          rently no suitably zoned land available in the Peregian Beach precinct?
      o   It is appreciated that the results could indicate that more people in

          Peregian Beach would prefer not to have a convenience centre, or is it
          that the community has an agenda of how they may want the site devel-

          oped?
      o   Is it that any alternative strategy for the proposed that is suitable and

          viable?

      o   Is it appropriate that a large percentage (anticipated to be a total escape

          expenditure of $1 0.6m in the first year of trading   -


                                                                    proposed as 2015) of
          the community’s disposable income is spent outside the community?

     o    Is the community informed of the current and future interests and needs

          of the very local businesses it indicates it is keen to support and protect?

     o    Is it fair to say ’no’ to 80 full time and part time employment positions

          when the 2011 Census Figures Unemployment figures for Australia were

          5.6% and Peregian Beach 7.7%.

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    o   Does the inconsistencies of the participants’ responses in identifying a

        need for a local convenience centre, reflect a sentiment that there is op-

        position to any further development in Peregian Beach?
    o   As these results are a ’snap shot’ of the current situation, what consider-

        ations need to be planned for the future generations of residents at

        Peregian Beach?


Answers to these questions may be necessary, for a community that indicates it

is not getting its general food and grocery needs meet within Peregian Beach

precinct and nor is there any potential for this; that it could be spending most of
their disposable income outside their community; that it is prepared to forgo the

opportunity for 80 full and part time employment positions, while indicating they
would prefer to do their larger shopping locally with a IGA franchise rather than a

larger supermarket chain


These answers may provide information to be disseminated with a consultative

approach to the community, and perhaps increase support for the development
of a convenience centre on the proposed site.

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1.   SITUATION ANALYSIS




     The proposed development site is located to the west of David Low Way in

     Peregian Beach. It compromises of 6503sqm and was previously a lawn bowls
     club. The site is privately owned by Pine Rivers Bowls Club Limited, along with

     two beach volleyball courts which are still in use. After going into liquidation in

     March 2010, the bowls club has been inactive for nearly three (3)years. Attempts

     to re-establish the Peregian Beach Bowls Club on this site have been unsuccess-

     ful. The club currently operates from the Coolum facility.



     The traditional Peregian Town Centre Village Square is located some 300 metres

     to the south-east of the eastern side of David Low Way.




     The proposed development of the ’Peregian Beach Marketplace’ will consist of a

     IGA Convenience Centre, consistent with IGA’s marketplace concept stores and

     specialty shops that may include a boUle shop; coffee shop, takeaway noodle
     outlet and provide expansion to existing Peregian Beach Village retailers such as

     Australia Post, the newsagent and pharmacy.




     The site at 5-7 Rufous Street currently compromise of an unused Bowling Club, is

     some   2000sqm with the proposed supermarket expected to be 1500sqm with the

     remaining specialty retail tenancies. These tenancies notionally will range be-
     tween 67sqm and 80sqm with a total of seven (7)proposed.




     The site will include a car park with some 100 generous spaces, vehicle and pe-

     destrian access to David Low Way and Rufous Street with appropriate landscap-

     ing. The access to the site from David Low Way will involved gaining access
     through Council owned land, currently used as a public car park associated with
     the Peregian Community Centre.




     It is intended that the proposal for the site and the existing traditional town centre

     village square developments might complement one another, and could attract
     additional activity to Peregian Beach that would add value to existing retail and

     professional businesses.

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2.   RATIONALE FOR COMMUNITY SURVEY




     Under the relevant planning scheme    -
                                               the Noosa Plan   -
                                                                    the site is zoned for open

     space and recreational activities, and as such is in conflict with the planning

     scheme and the onus is on the applicant to demonstrate that there are sufficient

     grounds to approve the development notwithstanding the conflict. Additionally,
     the potential/established Court approved conflicts have been indentified in four

     nearby locations within the vicinity of the site proposed for development. These
     four nearby locations are:

         o    Peregian Beach Village Square
         o    Peregian Springs Shopping Centre
         o    Coolum Village, Coles Supermarket etc

         o    Noosa Shopping Precinct



     The Sunshine Coast Council is preparing a new consolidated planning scheme

     for the Sunshine Coast region. There are indications that there may be strong

     town planning grounds that demonstrate a need for such a proposal as the

     "Peregian Beach Marketplace" and that there is no suitably zoned and sized land
     for such a possibility.




     At this current time, considering this possibility, it is appropriate to gauge commu-

     nity opinion for the proposed development, on this site.


     The findings of the Community Study, economist’s research and other studies

     should be presented with the development application.

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3.   OBJECTIVE OF THE COMMUNITY STUDY

     The objective of the Community Study is to gain an impartial and independent

     assessment of the community’s response to the proposed development.




     The study will quantify community opinion of the proposed development, its con-

     cept and aspects of it, and not limited to:



         o   The level of support for the proposed development

         o   Response to aspects of the proposed development
         o   Level of support for the concept of the proposed development.

         o   Level of agreement to public opinion in regards to the proposed devel-

             opment

         o   Community’s expectations of the benefit to the community of the pro-
             posed development
         o   Opportunities for enhancing aspects of the proposal to meet with com-

             munity expectations
         o   Community input to retail mix, visual amenity and vehicle and pedestrian
             access etc

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4.   OVERVIEW OF METHODOLOGY




     Sample Selection and Time Frame


     Smart Lives, Social and Management Consultancy was commissioned to conduct

     an   independent survey to obtain and evaluate the opinions of the broader com-

     munity on a proposed development of the private property located on the site
     previously occupied by the Peregian Beach Bowls Club at 5-7 Rufous Street. The
     total area is about 6000 sq metres and is behind the Community Centre car park

     and Professional Offices adjacent to David Low Way.



     To achieve this aim a survey was conducted at Peregian Beach over the week-

     end of 15th and 1 ih of March 2013.




     Participants in the survey were approached at their residence and business. To
     qualify for inclusion in the survey, the scope was that participants needed to be
     residents, ratepayers and/or business operators of Peregian Beach. This scope
     excluded visitors and tourists to the area.




     Every opportunity was provided for the broader community to participate in the

     survey with at least one return visit to those homes where residents were not

     home on the initial call.



     To further ensure the inclusion, an even cross section and a representative sam-

     ple of the broader community of Peregian Beach interviewers were directed to

     eight geographic areas within Peregian Beach.


     All information was received under the provision that participants involved in the

     qualitative and quantitative aspects of the research were protected by confidenti-

     ality and anonymity.

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Statistical Significance

The sample size of 100 completed interviews, the randomness of selection and

the diligence of the interviewers to include households and businesses from the

eight areas, provided a representative sample of the Peregian Beach community.


Due to this randomness of the selection of the sample and the size of the sample

in comparison to the total population, the totals in the sample are statistically valid

and provide a Confidence Interval of 95% indicating the ’true’ value of the results

is either +/- 2 5%.




Sample Coverage

The 2011 Census information for this area states a population of some 3500

permanent residents consisting of 1900 private dwellings.



o     100 completed interviews were obtained from residents, rate payers and

      business operators

o     20 of those completed interviews included local business operators. These

      included retailers, professional and service providers

o     2 of the business operators also resided at Peregian Beach

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Sample Distribution
The sample was randomly selected from residents, ratepayers and business op-

erators of Peregian Beach. The boundaries of the sample catchment included

either side of David Low Way, from a northern point at the creek north of Wave

Crest Drive at Castaways Beach to the southern point at the roundabout at Emu

Mountain Road.



The catchment for the survey is consistent with the demographic areas of the

Australia Bureau of Statistics.



The street location of participants demonstrates a demographical cross section of

the Peregian Beach community.



The following areas within Peregian Beach were surveyed:




     1.   Lorikeet Drive and Petrel Street

     2.   Lorikeet and Shearwater Streets

     3.   Brolga Place and Kingfisher Drive
     4.   Woodland Drive and Gannet Street

     5.   David Low Way and Peregian Esplanade

     6.   Podargus Parade and Bustard Street
     7.   Bursaria Street & Persimon Drive

     8.   Lowry Street & Kestrel Crescent

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Questionnaire

The questionnaire (APPENDIX A) was developed and designed by social re-

searcher, Ms Annie Barkl of SmartLives, Social and Management Consultancy in

consultation, for technical input, with the representatives of Multi Span Australia

and their consultants.




Background research to the survey was gathered from secondary resources
such as local newspaper articles, web sites and local community blogs. Addi-

tionally, in-depth interviews were conducted with some five (5)local community
members to gain a diversity of perspectives.




The questionnaire consisted of the following ten (10)sections:

   1.        Location of Interview

   2.        Description of Sample
   3.        Main Shopping Activities

   4.        Local Shopping Activities

   5.        Response to Aspects of Proposed Development
   6.        Level of Support for Concept of Proposed Development

   7.        Level of Support for Concept as Shown Today

   8.        Level of Agreement to Statements

   9.        Response to Proposed Development
   10.       Further Comments by Participants



The questionnaire included over twenty-five (25)closed ended questions, two (2)

open-ended questions and general demographic data.


The duration of the face to face interview was approximately fifteen (15)minutes.




Supporting Materials
Interviewers were provided with a hardcopy of the questionnaire and two (2)

Show Cards (APPENDIX B)to present to participants.




The Show Cards were:

   A.    Location map and aerial photograph of the site

   B.    An artistic impression of the IGA exterior. layout of site and photographs

         of an IGA Marketplace Concept

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5.   DETAILED FINDINGS




     DISTRIBUTION OF SAMPLE



     Location of Participants

      Lorikeet Drive & Petrel Street

      Lorikeet & Shearwater Streets

      Brolga Place & Kingfisher Drive
      Woodland Drive & Gannet Street

      David Low Way & Peregian Esp

      Podargus Pde & Bustard Street
      Bursaria Street & Persimon Drive

      Lowry Street & Kestrel Crescent


      Breakdown of Sample                        %

      Resident/Rate Payer                        80

      Local Business Operator                    18

      Both                                        2




     Gender                                      %

      Male                                       44

      Female                                     56




     Age Distribution                            %

      18-25yo                                     2

     26   -

              35yo                                9

     36   -


              45yo                               24

     45   -

              55yo                               17

     55   -

              65yo                               23

     Over 65yo                                  25




     Household Structure                                %

     Family     -
                    Children over school age            21

     Family     -
                    Children at primary % high school   32

     Family, Children not yet at school                  5

     Couple/Group of singles                            30

     Single household                                   12

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Sample Distribution

This information provides a description of the distribution of participants within

the Peregian Beach area. The sample was randomly selected from residents,

ratepayers and business operators in Peregian Beach. The boundaries of the

sample catchment included either side of David Low Way, from a northern point
at the creek north of Wave Crest Drive at Castaways Beach to the southern point

at the roundabout at Emu Mountain Road.




The catchment for the survey is consistent with the demographic areas of the

Australia Bureau of Statistics.



The street location of participants indicates a geographical cross section of the

Peregian Beach community...


Sample Coverage

The 2011 Census information for this area states a population of some 3500

permanent residents consisting of 1900 private dwellings.
            100 completed interviews were obtained of residents, rate payers

            and business operators

            20 of those completed interviews included local business operators

            2 of the business operators also resided at Peregian Beach




Confidence Interval of Findings

The sample size of 100 completed questionnaires in a population of over 3500

residents, rate payers and business operators, will provide results that have a

Confidence Interval of 5%. Statistically speaking, this suggests results of each

question are considered reflective within + 2.5% or -2.5% of any ’real’ result if the
entire population was interviewed.

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MAIN SHOPPING ACTIVITIES

Q1 a      -
              How would you best describe your usual routine for shopping for food

and groceries items? (READ OUT)




    Usual Sho~~ing Routine                          %

 One large shop a month, with top ups                5

 Two large shops a month with top ups                6

 Three large shops a month with top ups              5

    Four large shops a month with top ups           52

    No large shops, just as I need it               26

 I do not buy food or grocery items                  6




Participants stated that their usual routines for shopping are:
      o        68% of participants did large shops with top ups

      o        52% of participants did four large shops a month with top ups

      o        6% of participants did no large shops just shopped as they needed.




The following questions measure in 1b the participants’ reflex response, that is,

their initial automatic and unprompted response. While 1c states other responses

mentioned that where either prompted and/or unprompted.



Q1 b      -
              Thinking about your large shops for food and grocery items, not your
’top up’ shops. At which centre do you usually complete your large shops for
food and groceries?



 First Location Mentioned                      %

 Peregian Beach Village Square                  6

 Peregian Springs Shopping Centre              56

 Coolum Village, Coles etc                     13

 Noosa Precinct                                19

 Other                                          3

 Don’t do main shop                             3




Participants unprompted, top of mind response indicates their main location where

they complete their large shopping for food and grocery items were:
o     56% of participants shopped at Peregian Springs Shopping.Centre

o     19% of participants shopped in the Noosa precinct

o     13% of participants shopped at Coolum Village.

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Q1c    -
           Thinking about your large shops for food and grocery items, not your
’top up’ shops. At which centre do you usually complete your large shops
for food and groceries?

 Other Locations Mentioned                       %

 Peregian Beach Village Square                   62

 Peregian Springs Shopping Centre                18

 Coolum Village, Coles etc                       18

 Noosa Village Shopping Precinct                 15




Participants unprompted, and with multiple responses indicate other locations they
complete their large shopping for food and grocery items were:
   o        62% of participants shopped at Peregian Village Square

   o        18% of participants shopped at Peregian Springs Shopping Centre

   o        18% of participants shopped at Coolum Village.



The following questions measure in 1d the participants’ reflex response, that is,

their initial automatic and unprompted response. While 1e states other responses

mentioned that where either prompted and/or unprompted.




Q1d    -   In regards to shopping at Peregian Beach Village Square, what do you

like best about shopping there?




 First Reason Mentioned                               %

 It is the only place to shop in the area             3

 Easy and handy, the closest                          29

 Keen to support local business operators             19

 I’m loyal. Been going there for a long time          6

 Personal and friendly                                29

 Has mostly what I need                               6

 Others mentioned e.g. Coles Online                   7




Participants unprompted, top of mind response indicates the main reason they like
best about shopping at Peregian Beach Village were:

   o       ’Easy and handy, the closest’, from 29% of participants
   o       ’Personal and friendly’, from 29% of participants

   o       ’Keen to support local business operators’, from 19% of participants

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                                                                                      18   -




Q1e    -
           In regards to shopping at Peregian Beach Village Square, what do you

like best about shopping there?



 Other Reasons Mentioned                                    %

 It is the only place to shop in the area                      7

 Easy and handy, the closest                                18

 Keen to support local business operators                   26

 I’m loyal. Been going there for a long time                16

 Personal and friendly                                      40

 Has mostly what I need                                        9

 No others                                                  18




Participants prompted and multiple responses indicate other reasons they like best
about shopping at Peregian Beach Village are:

   D       ’Personal and friendly’, from 40% of participants

   D       ’Keen to support local business operators’, from 26% of participants

   D       ’Easy and handy, the closest’, from 18% of participants




Q1f   -   What is it that you like least about shopping there?




 First Reason Mentioned                                            %

 The quality of the fruit & vegetables is poor                     1

 The prices are expensive                                          9

 Lack of choice and variety of products & produce                  4

 Parking and traffic                                               62

 Too crowded                                                       3

 Tourists and holiday makers                                       3

 Others                                                            3

 Nothing                                                           15




Participants unprompted, top of mind response indicates the main reason they like
least about shopping at Peregian Beach Village is:

   D       ’Parking and traffic’ from 62% of participants

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                                                                                19   -




Q1 g   -
           What is it that you like least about shopping there?




 Other Reasons Mentioned                                          %

 The quality of the fruit & vegetables is poor                     -




 The prices are expensive                                          9

 Lack of choice and variety of products & produce                  1

 Parking and traffic                                               9

 Too crowded                                                      21

 No others mentioned/None                                         63




Participants prompted, multiple responses indicate other reasons they like least
about shopping at Peregian Beach Village are:

   o        ’Too crowded’, from 21 % of participants

   o        ’The prices are expensive’, from 9% of participants

   o       While 63% of participants stated there were ’no other’ reasons

Page 24

                                                                           -
                                                                               20-




Local Shopping Activities




Q2a    -   When you do shop more locally for any type of shopping, which centre

do you shop at most frequently?




 First Location Mentioned                            %

 Peregian Beach Village Square                      28

 Peregian Springs Shopping Centre                   45

 Coolum Village, Coles etc                           11

 Noosa Precinct                                      11

 Other                                                3

 None                                                 2




Participants unprompted, top of mind response indicates their main location where

they complete their large shopping for food and grocery items is:
   D        45% of participants at Peregian Springs Shopping Village

   D        28% of participants at Peregian Beach Village Square




Q2b    -
           When you do shop more locally for any type of shopping, which centre

do you shop at most frequently?




 Other Locations Mentioned                          %

 Peregian Beach Village Square                      38

 Peregian Springs Shopping Centre                    19

 Coolum Village, Coles etc                          22

 Noosa Precinct                                      16

 Other                                                7

 None                                               21




Participants unprompted, multiple responses indicate other locations they complete
their large shopping for food and grocery items are:

   D        38% of participants at Peregian Beach Village Square

   D       22% of participants at Coolum Village

   D        19% of participants at Peregian Springs Shopping Village

Page 25

                                                                               -
                                                                                   21   -




Q2c       -
              Considering, Peregian Beach Village Square how frequently would you
shop there for convenience items and produce?


 Freguenc)! of Sho~~ing Routine                       %

 Less often than once a week                          21

 Once a week                                          21

 Twice a week                                         16

 Three times a week                                   17

 Four times a week                                     6

 Five times a week                                     2

 Once a day                                           13

 More than once a day                                  2

 Less often than once a day                            1

 Never                                                 1




Participants stated their frequency of shopping at Peregian Beach Village Square
is:

      o        21 % stating ’less than once a week’

      o        21 % stating ’once a week’




Q2c       -
              Still thinking about Peregian Beach Village Square; overall how satis-

fied are you with the price, variety and quality of food and grocery items

available there to meet your weekly shopping needs?



 level of Satisfaction                       %

 Total                                    100.0

 Totally Satisfied                           22

 Satisfied                                   52

 Neither/Nor/Don’t Know                      10

 Dissatisfied                                12

 Totally Dissatisfied                        4

 MEAN *                                      2.2

*SCALE: 1 = favourable to 5 = unfavourable



Nett level of Satisfaction to this statement

      o        Nett Satisfaction is 74%

      o        Nett Dissatisfaction is 16%

      o        Neither/Nor/Don’t Know is 10%

Page 26

                                                                           -
                                                                               22-




Q2d     -   What items do you usually buy at Peregian Beach Village Square?




 Items

 Alcohol beverages                                  49

 Bread and bakery items                             69

 Continental, gourmet & specialty items              5

 Delicatessen items                                 21

 Fresh fruit and vegetables                         52

 Fresh meat and chicken produce                      8

 Fresh seafood                                      11

 Frozen Food Items                                   9

 Home wares                                         19

 Household and cleaning items                       10

 Personal Grooming &Hygiene Items                   14

 Pharmaceutical items                               53

 Newspaper & stationery items                       62

 Organic items                                      17

 Vegan items                                        4

 Milk                                               14

 Coffee                                              7

 Post Office                                         6

 Doctor and medical                                 4

 Clothing                                           4




Participants unprompted, multiple responses indicate the items they purchase at
Peregian Village Square Village are:


   o        69% stated bread and bakery items

   o        62% stated newspaper and stationery items

   o        53% stated pharmaceuticals items

   o        52% stated fresh fruit and vegetables

   o        49% stated alcohol beverages

Page 27

                                                                                -
                                                                                    23   -




Q2e   -
          What items would you like to purchase at Peregian Beach Village Cen-

tre, that is not currently available?



 Items                                     %

 Alcohol beverages                          1

 Bread and bakery items                     1

 Continental, gourmet & specialty items     4

 Delicatessen items                         8

 Fresh fruit and vegetables                 8

 Fresh meat and chicken produce            22

 Fresh seafood                             11

 Frozen Food Items                          -




 Home wares                                 1

 Household and cleaning items               3

 Personal Grooming &Hygiene Items           1

 Pharmaceutical items                       -




 Newspaper & stationery items               1

 Organic items                              2

 Vegan items                                1

 Banking                                    4




Participants unprompted, multiple responses indicate the items they would like to
purchase at Peregian Village Square Village that are currently not there are:


22% stated ’fresh meat and chicken produce’

Page 28

                                                                             -
                                                                                 24-




RESPONSE TO ASPECTS OF PROPOSED DEVELOPMENT

The ’Scenario Test’ described the location and aspects of the proposed develop-

ment that may be included. A location map and aerial photograph were provided to

the participants.



SHOW CARD A: (Location Map and Aerial Photograph of the site)

This private property, indicated here on this map, is considered for a proposed de-

velopment. It is located at the site previously occupied by the Peregian Beach
Bowls Club, 5-7 Rufous Street. The total area is about 6000 sq metres and is be-

hind the Community Centre car park and Professional Offices adjacent to David

Low Way.




In the following sections, respondents are asked to respond on a likert scale.




A likert scale is a scale measuring the degree to which people agree or disagree

with a statement, usually on a 3-, 5-, or 7-point scale



In this survey a 5-point scale was used.




Neither/Nor/Don’t Know are the responses from those participants that did not

have an opinion at all as in ’Don’t Know’ and those participants that were ambiva-

lent, ’did not care, either way’ and/ where not prepared to commit themselves and
’sat on the fence’.



Interviewers are trained and directed to ensure the participant does commit, how-

ever this is not   always the end result.

Page 29

                                                                             -
                                                                                 25   -




Q3a    -   Would your support for such a proposal change if the opportunity were

available to do more of your large shops locally, rather than going outside

this area?




 Change in Res~onse                         %

 Total                                       100

 Substantially Increase                         5

 Increase                                     36

 Neither/Nor/Don’t Know                       24

 Decrease                                     15

 Substantially Decrease                       20

 MEAN*                                          3.1

*SCALE: 1 = favourable to 5        =   unfavourable



  40                                    CSubstantially
                                         Increase
  35

  30                                    -Increase

  25

  20                                    C Neither/Nor/Don’t

                                         Know
  15

  10                                    CDecrease
   5

   0
                                        .Substantially
                                         Decrease




Nett Degree of Change in Response to this statement

   o       Nett Increase is 41 %

   o       Nett Decrease is 35%

   o       Neither/Nor/Don’t Know is 24%



This response indicates that 41% of participants increased their support if the

opportunity were available to do more of your large shops locally, rather than
going outside this area.

Page 30

                                                                              -
                                                                                  26-




Q3b      -   Would your support for such a proposal change if you could be as-

sured that the convenience centre proposed would, at the very least, provide

a   variety and quality of food and groceries at competitive pricing?



 Change in Resl20nse                 %

 Total                               100

 Substantially Increase                  6

    Increase                          36

 Neither/Nor/Don’t Know               20

 Decrease                             15

 Substantially Decrease               23

 MEAN*                                 3.1

*SCALE: 1        =   favourable to 5 = unfavourable



    40                                   IJSubstantially
                                           Increase
    35

    30                                   -Increase

    25

    20                                   C Neither/Nor/Don’t

                                          Know
    15

    10                                   CDecrease

     5

     0
                                         -Substantially
                                          Decrease




Nett Degree of Change in Response to this statement

     o       Nett Increase is 42%

     o       Nett Decrease is 38%

     o       Neither/Nor/Don’t Know is 20%



This response indicates that 42% of participants increased their support if they

could be assured that the convenience centre proposed would, at the very least,

provide a variety and quality of food and groceries at competitive pricing.

Page 31

                                                                                    -
                                                                                        27-




 Q3c   -
           Would your support for such a proposal change if the convenience

 center proposed was operated by an IGA franchise rather than the
                                                                            large su-
 permarket chains such as Coles, Woolworths, Aldi etc?



  Change in ResQonse                       %

  Total                                    100

  Substantially Increase                     9

  Increase                                  35

  Neither/Nor/Don’t Know                    28

  Decrease                                  10

 Substantially Decrease                     18

  MEAN*                                      2.9

*SCALE: 1      =   favourable to 5   -
                                         unfavourable


  35                                      DSubstantially
                                            Increase
  30
                                          -Increase
  25

  20                                      DNeither/Nor/Don’t
                                            Know
  15
                                          DDecrease
  10

   5                                      -Substantially
                                           Decrease
   0




Nett Degree of Change in Response to this statement

   o       Nett Increase is 44%

   o       Nett Decrease is 28%

   o       Neither/Nor/Don’t Know is 28%




This response indicates that 44% of participants increased their
                                                                   support if the
convenience centre proposed was operated by an IGA franchise rather than the

large supermarket chains such as Coles, Woolworths, Aldi.

Page 32

                                                                                        -   28   -




Q3d   -   I will read out a list of items that may be made available at such a

convenience centre, please indicate whether your support would likely to

be more, less or the same if any of these were included?

 ITEMS                                           More     Same       Less

 Alcohol beverages                                   11         52       37

 Bread and bakery items                              18         45       37

 Continental, gourmet & specialty items              24         42       34

 Delicatessen items                                  27         41       32

 Fresh fruit and vegetables                          22         46       32

 Fresh meat and chicken produce                      28         41       31

 Fresh seafood                                       26         44       30

 Frozen Food Items                                   14         50       36

 Home wares                                          12         51       37

 Household and cleaning items                        17         51       32

 Personal Grooming and Hygiene Item~                 16         52       32

 Pharmaceutical items                                12         51       37

 Newspaper and stationery items                      10         53       37

 Organic items                                       17         51       32

 Vegan items                                         10         54       36




                         Alcohol beverages

                    Bread and bakery items

           Continental, gourmet & specialty
                         Delicatessen items

                  Fresh fruit and vegetables

           Fresh meat and chicken produce

                              Fresh seafood
                                                                                                     .
                                                                                                     More
                         Frozen Food Items
                                                                                                     .Same
                               Home wares

             Household and cleaning items                                                            .
                                                                                                     Less

           Newspaper and stationery items
                              Organic items
  Personal Grooming and Hygiene Items

                      Pharmaceutical items

                               Vegan items

                                               0%10%W%3Oo/dlO’X Oo/d50%70o/.B 0’7.B 0’3100%

Page 33

                                                                                -
                                                                                    29-




Demand for Items in Proposed Development

The responses of participants may illustrate ambivalence to the demand of spe-

cific items within the proposed concept of a convenience centre.



Level of support would be more for the proposed development if it were to in-

clude:

   o        Fresh meat and chicken produce as stated by 28% participants

   o        Delicatessen items as stated by 27% participants

   o        Fresh seafood as stated by 26% participants

   o        Continental, gourmet & specialty items as stated by 24% of participants



Q3e    -
           Thinking about the previous list, what do you believe is essential for
a convenience centre but has not been         mentioned in the previous list?

Responses from most of the participants stated there was nothing they believed
to be essential for the convenience centre that had not been previously dis-

cussed.




However, several noted that the area needed a ’good butcher’.

Page 34

                                                                             -
                                                                                 30   -




LEVEL OF SUPPORT TO CONCEPTS OF PROPOSED DEVELOPMENT


Participants were given Show cards of an artistic impression of the IGA Exterior,
layout of site and photographs of an IGA Marketplace Concept.


SHOW CARD B: Taking a look at this SHOW CARD depicting the concept for

the proposed development to include an IGA convenience centre:




Q4a   -   How supportive would you be to the development of a convenience

centre that provided quality and variety of food products at costs similar to

the IGA marketplace concept stores?




 Level of Su~~ort                      %

 Total                                  100

 Tota"y Supportive                        6

 Supportive                              37

 Neither/Nor/Don’t Know                    8

 Not Supportive                          11

 Tota"y Not Supportive                   38

 MEAN*                                     3,4

*SCALE: 1     =   favourable to 5 = unfavourable



 40                                  DTotally
                                       Supportive
 35

 30                                  .Supportive
 25

 20                                  DNeither/Nor/Don’t
                                      Know
 15

 10                                  DNot Supportive

  5

  0
                                     .Totally Not
                                       Supportive



Nett Level of Support to this statement

   o       Nett Supportive is 43%

   o       Nett Not Supportive is 49%

   o       Neither/Nor/Don’t Know is 8%



This response indicates that 49% of participants did not support the develop-

ment of a convenience centre that provided quality and variety of food products

at costs similar to the IGA marketplace concept stores

Page 35

                                                                              -
                                                                                  31   -




Q4b    -   If it included a carefully planned mix of consumer goods to provide

optimum benefit for both residents and visitors and would complement ex-
isting businesses?


 Level of SU(!(!ort                         %

 Total                                      100

 Totally Supportive                            6

 Supportive                                   37

 Neither/Nor/Don’t Know                         8

 Not Supportive                               11

 Totally Not Supportive                       38

 MEAN*                                          3.4

*SCALE: 1      =   favourable to 5   =   unfavourable



 40                                       DTotally
                                           Supportive
 35

 30                                       -Supportive
 25

 20                                       D Neither/Nor/Don’t

                                           Know
 15

 10                                       D Not Supportive

  5

  0
                                          -Totally Not
                                            Supportive




Nett Level of Support to this statement

   o       Nett Supportive is 43%

   o       Nett Not Supportive is 49%

   o       Neither/Nor/Don’t Know is 8%



This response indicates that 49% of participants did not support the develop-

ment if it included a carefully planned mix of consumer goods to provide optimum

benefit for both residents and visitors and would complement existing busi-

nesses.

Page 36

                                                                               -
                                                                                   32-




Q4c    -   If it was a single level, lower set building with bush-style landscap-

ing appropriate to the existing vegetation of the area with some 100 gener-
ous size     parking bays?


 Level of SUQQort                      %

 Total                                 100

 Totally Supportive                      9

 Supportive                             32

 Neither/Nor/Don’t Know                   9

 Not Supportive                         12

 Totally Not Supportive                 38

 MEAN*                                    3,4

*SCALE: 1 = favourable to 5     =    unfavourable



  40                                  tlTotally
                                       Supportive
  35

  30                                  -Supportive
  25

  20                                  tI Neither/Nor/Don’t

                                       Know
  15

  10                                  tlNot Supportive
  5

  0
                                      -Totally Not
                                        Supportive




Nett Level of Support to this statement

   o       Nett Supportive is 41 %

   o       Nett Not Supportive is 50%

   o       Neither/Nor/Don’t Know is 9%



This response indicates that 50% of participants did not support the develop-

ment if it was a single level, lower set building with bush-style landscaping ap-

propriate to the existing vegetation of the area with some 100 generous size

parking bays.

Page 37

                                                                              -
                                                                                  33-




Q4d    -   If it had a proven track record in supporting locally produced goods

and services?



 Level of SUQQort                   %

 Total                               100

 Totally Supportive                     11

 Supportive                             34

 Neither/Nor/Don’t Know                 10

 Not Supportive                         11

 Totally Not Supportive               34

 MEAN*                                   3.2

*SCALE: 1 = favourable to 5 = unfavourable



 35                                 DTotally
                                     Supportive
 30
                                    -Supportive
 25

 20
                                    DNeither/Nor/Oon’t
 15                                  Know

 10
                                    DNot Supportive
  5

  0
                                    -Totally Not
                                      Supportive




Nett Level of Support to this statement

   o       Nett Supportive is 45%

   o       Nett Not Supportive is 45%

   o       Neither/Nor/Don’t Know is 10%



This response indicates that 45% of participants did support AND did not sup-

port the development if it had a proven track record in supporting locally pro-
duced goods and services.

Page 38

                                                                             -
                                                                                  34-




Q4e    -   If it provided an opportunity for existing Peregian Beach businesses

like, Post Office, Pharmacy and/or Newagency to expand into larger prem-
ises?



 Level of SUj;!j;!ort                %

 Total                               100

 Totally Supportive                     9

 Supportive                             19

 NertherlNorlDon1Know                   10

 Not Supportive                       22

 Totally Not Supportive               40

 MEAN*                                  3.6

*SCALE: 1 = favourable to 5 = unfavourable



  40                                CTotally
                                      Supportive
  35

  30                                -Supportive
  25

  20                                C Neither/Nor/Don’t

                                     Know
  15

  10                                CNot Supportive

  5

  0
                                    -Totally Not
                                      Supportive




Nett Level of Support to this statement

   o       Nett Supportive is 28%

   o       Nett Not Supportive is 62%

   o       Neither/Nor/Don’t Know is 10%



This response indicates that 62% of participants did not support the develop-

ment if it provided an opportunity for existing Peregian Beach businesses like,

Post Office, Pharmacy and/or Newsagent to expand into larger premises.

Page 39

                                                                           -
                                                                               35-




Q4f    -   If it included a liquor and wine shop?




 Level of Su~~ort                     %

 Total                                100

 Totally Supportive                       3

 Supportive                              19

 Neither/Nor/Don’t Know                  13

 Not Supportive                        20

 Totally Not Supportive                45

 MEAN*                                   3,9

*SCALE: 1 = favourable to 5 = unfavourable



  45                                 DTotally
                                       Supportive
  40
  35
                                     -Supportive
  30
  25
                                     DNeither/Nor/Don’t
  20
                                      Know
  15
  10                                 DNot Supportive

  5
   0
                                     -Totally Not
                                       Supportive




Nett Level of Support to this statement

   o        Nett Supportive is 22%

   o        Nett Not Supportive is 65%

   o        Neither/Nor/Don’t Know is 13%



This response indicates that 65% of participants did not support the develop-

ment if it included a liquor and wine shop.

Page 40

                                                                           -
                                                                               36-




Q4g    -   If it was operating longer hours over seven days a week?




 Level of SURRort                             %

 Total                                         100

 Totally Supportive                               4

 Supportive                                     24

 Neither/Nor/Don’t Know                         13

 Not Supportive                                 19

 Totally Not Supportive                         40

 MEAN*                                            3.7

*SCALE: 1      =   favourable to 5   =   unfavourable



  40                                      CTotally
                                           Supportive
  35

  30                                      -Supportive
  25

  20                                      CNeither/Nor/Don’t
                                           Know
  15

  10                                      CNot Supportive
  5

  0
                                          -Totally Not
                                            Supportive



Nett Level of Support to this statement

   o       Nett Supportive is 28%

   o       Nett Not Supportive is 59%

   o       Neither/Nor/Don’t Know is 13%



This response indicates that 65% of participants did not support the develop-

ment if it was operating longer hours over seven days a week.

Page 41

                                                                                   -
                                                                                       37-




 Q4h    -   If it was to provide up to 80 new full and part time employment
                                                                                 op-

 portunities?


  Level of Suggort                        %

  Total                                   100

  Totally Supportive                         9

  Supportive                               32

  Neither/Nor/Don’t Know                   15

  Not Supportive                             7

  Totally Not Supportive                   37

  MEAN*                                      3.3

*SCALE: 1 = favourable to 5      =
                                      unfavourable



  40                                   CTotally
                                         Supportive
  35

  30                                   -Supportive
  25

  20                                   CNeither/Nor/Don’t
                                        Know
  15

  10                                   CNot Supportive
   5

   0
                                       -Totally Not
                                         Supportive




Nett Level of Support to this statement

    o       Nett Supportive is 41 %

    o       Nett Not Supportive is 44%

    o       Neither/Nor/Don’t Know is 15%



This response indicates that 44% of participants did not
                                                                support the develop-
ment if it was to provide up to 80 new full and
                                                      part time employment opportuni-
ties.

Page 42

                                                                           -
                                                                               38-




LEVEL OF SUPPORT FOR CONCEPT SHOWN TODAY




Q5a    -
           As a local, what is your response for such a convenience centre as

we have been       discussing today? (READ OUT CODES)
 Positive Response                 Negative Response
             37.0%                         63.0%




  70

  60

  50


  40                                         .
                                             Positive Response

  30                                         .
                                             Negative Response

  20


  10


   o


Support for the Concept of the Proposed Development

Page 43

                                                                                 -
                                                                                     39-




Q5b    -   What would your level of support be for a ’Peregian Beach Market-

place’ if it was similar in outlay to that depicted in these photographs, in-

cluding the aspects as mentioned today and was designed as the artist has
illustrated here?



  Level of Su~~ort                         %

 Total                                     100

 Totally Supportive                         10

  Supportive                                25

  Neither/Nor/Don’t Know                    10

  Not Supportive                            13

 Totally Not Supportive                     42

 MEAN*                                        3.5

*SCALE: 1      =   favourable to 5   =   unfavourable



  45                                      DTotally
  40
                                           Supportive

  35
                                          .Supportive
  30

  25
                                          D Neither/Nor/Don’t
  20
                                           Know
  15
  10                                      DNot Supportive

   5
   0
                                          .Totally Not
                                            Supportive


Nett Level of Support to this statement

   o       Nett Supportive is 35%

   o       Nett Not Supportive is 55%

   o       Neither/Nor/Don’t Know is 10%



This response indicates that 55% of participants did not support the
                                                                        proposed
development for a ’Peregian Beach Marketplace’ if it was similar in outlay to that
depicted in the photographs, including the aspects as mentioned on the day of
interview and was designed as the artist has depicted in the illustration
                                                                            provided.

Page 44

                                                                                 -
                                                                                     40-




Q5c    -
           What do you believe the level of support from those local to the area

would be for a ’Peregian Beach Marketplace’ if it was similar in outlay to

that depicted in these photographs, including the aspects as mentioned

today and was designed as the artist has illustrated here?


 Level of Suuuort                          %

 Total                                     100

 Totally Supportive                           9

 Supportive                                 20

 Neither/Nor/Don’t Know                     12

 Not Supportive                             22

 Totally Not Supportive                     37

 MEAN*                                        3.6

*SCALE: 1      =   favourable to 5   =   unfavourable



  40                                      DTotally
                                            Supportive
  35

  30                                      .Supportive
  25

  20                                      D Neither/NorlDon.t

                                           Know
  15

  10                                      DNot Supportive
   5

   0
                                          .Totally Not
                                            Supportive




Nett Level of Support to this statement

   o       Nett Supportive is 29%

   o       Nett Not Supportive is 59%

   o       Neither/Nor/Don’t Know is 12%



This response indicates that 59% of participants believe those local to the area

would not support the proposed development for a ’Peregian Beach Market-

place’ if it was similar in outlay to that depicted in the photographs, including the

aspects as mentioned on the day of interview and was designed as the artist has

depicted in the illustration provided.

Page 45

                                                                                   -   41   -




 lEVEL OF AGREEMENT TO STATEMENTS




 Statements had been made in the public forum regarding the proposed devel-

 opment of the site as was discussing in the questionnaire. Respondents were
 asked to provide their level of agreement for the following statements. Interview-

 ers were instructed to rotate the statements.




 Q6a   -
           There is an abundance of retail, supermarket and convenience style

 shopping in Peregian Beach that meets the needs of the community,


  level of Agreement                   %

  Total                                100

  Totally Agree                         32

  Agree                                28

  Neither/Nor/Don’t Know                 9

  Disagree                             23

  Totally Disagree                       8

  MEAN*                                  2,5

*SCALE: 1      =   favourable to 5 = unfavourable



  35                                 DTotally Agree

  30

  25                                 -Agree

  20
                                     CNeither/Nor/Don’t
  15
                                       Know

  10
                                     CDisagree
   5

   0
                                     -Totally Disagree




Nett Level of Agreement to this statement

   o       Nett Agreement is 60%

   o       Nett Disagreement is 31 %

   o       Neither/Nor/Don’t Know is 9%



This response indicates that 60% of
                                         participants agreed with the statement:
There is an abundance of retail, supermarket and convenience
                                                                   style shopping in
Peregian Beach that meets the needs of the        community.

Page 46

                                                                                -   42-




Q6b    -   The area of the now defunct Bowls Club area is becoming an eyesore

and diminishes the perception of Peregian Beach as a vibrant, engaging

community,


  Level of Agreement                 %

 Total                                100

 Totally Agree                          8

 Agree                                27

  Neither/Nor/Don’t Know                9

 Disagree                             36

 Totally Disagree                     20

 MEAN*                                  3,3

*SCALE: 1 = favourable to 5    =
                                   unfavourable



  40                                DTotally Agree
  35

  30                                -Agree
  25

  20                                D Neither/Nor/Don’t

                                      Know
  15

  10
                                    DDisagree
   5

   0
                                    -Totally Disagree




Nett Level of Agreement to this statement

   D       Nett Agreement is 35%

   D       Nett Disagreement is 56%

   D       Neither/Nor/Don’t Know is 9%



This response indicates that 56% of participants did not
                                                            agree with the state-
ment: The area of the now defunct Bowls Club area is
                                                          becoming an eyesore and
diminishes the perception of Peregian Beach as a vibrant,
                                                             engaging community,

Page 47

                                                                              -
                                                                                  43-




Q6c    -   We need to smarten up the place (site being discussed), it is looking

stressed, old and tired.



 Level of Agreement                   %

 Total                                100

 Totally Agree                          5

 Agree                                 37

 Neither/Nor/Don’t Know                12

 Disagree                              27

 Totally Disagree                      19

 MEAN*                                  3.2

*SCALE: 1 = favourable to 5     =   unfavourable



  40                                 CTotally Agree

  35

  30                                 .Agree
  25

  20                                 CNeither/Nor/Don’t
                                       Know
  15

  10                                 CDisagree
  5

   0
                                     .Totally Disagree




Nett Level of Agreement to this statement

   o        Nett Agreement is 42%

   o        Nett Disagreement is 46%

   o       Neither/Nor/Don’t Know is 12%



This response indicates that 46% of participants did not agree with the state-

ment: We need to smarten up the place (site being discussed); it is looking

stressed, old and tired.

Page 48

                                                                               -   44-




 Q6d   -
           Like it or not, the population in Peregian Beach has grown and this

 proposed development is more suitable to the amenity and atmosphere of
the village than one of the large, major supermarket chains.




  Level of Agreement                   %

 Total                                 100

 Totally Agree                           5

 Agree                                  38

  Neither/Nor/Don’t Know                 9

 Disagree                               20

 Totally Disagree                       28

 MEAN*                                    3.3

*SCALE: 1 = favourable to 5    =
                                   unfavourable



  40                                CTotally Agree
  35

  30                                .Agree
  25

  20                                C Neither/Nor/Don.t

                                      Know
  15

  10
                                    CDisagree
   5

   0
                                    .Totally Disagree



Nett Level of Agreement to this statement

   D       Nett Agreement is 43%

   D       Nett Disagreement is 48%

   D       Neither/Nor/Don’t Know is 9%



This response indicates that 48% of participants did not
                                                           agree with the state-
ment: Like it or not, the population in Peregian Beach has
                                                             grown and this pro-

posed development is more suitable to the amenity and atmosphere of the vil-

lage than one of the large, major supermarket chains.

Page 49

                                                                             -
                                                                                 45-




Q6e    -   Current parking for residents and visitors to Peregian Beach Village

Square is more than adequate.


 Level of Agreement                      %

 Total                                   100

 Totally Agree                              4

 Agree                                    21

 Neither/Nor/Don’t Know                     8

 Disagree                                 44

 Totally Disagree                         23

 MEAN*                                      3.6

*SCALE: 1      =   favourable to 5   =   unfavourable



  45                                      IJTotally Agree
  40

  35                                      .Agree
  30

  25
                                          IJ Neither/Nor/Don’t
  20
                                           Know
  15
  10                                      IJDisagree
  5

   0
                                          .Totally Disagree




Nett Level of Agreement to this statement

   o       Nett Agreement is 25%

   o       Nett Disagreement is 67%

   o       Neither/Nor/Don’t Know is 8%



This response indicates that 48% of participants did not agree with the state-

ment: Current parking for residents and visitors to Peregian Beach Village

Square is more than adequate.

Page 50

                                                                            -
                                                                                 46-




Q6f    -   It makes good sense for access to the proposed development to be

via the Peregian Beach Community Centre car park as it would provide re-

lief to traffic and parking and deflect from residential areas.



 Level of Agreement                        %

 Total                                     100

 Totally Agree                                 5

 Agree                                      13

 Neither/Nor/Don’t Know                     30

 Disagree                                   27

 Totally Disagree                           28

 MEAN*                                       3.5

*SCALE: 1      =   favourable to 5   =   unfavourable



  30                                      DTotally Agree

  25
                                          .Agree
  20

  15                                      DNeither/Nor/Don’t
                                           Know
  10
                                          DDisagree
  5

   0
                                          .Totally Disagree




Nett Level of Agreement to this statement

   o        Nett Agreement is 18%

   o        Nett Disagreement is 55%

   o        Neither/Nor/Don’t Know is 30%



This response indicates that 55% of participants did not agree with the state-

ment. It makes good sense for access to the proposed development to be via the

Peregian Beach Community Centre car park as it would provide relief to traffic
and parking and deflect from residential areas.

Page 51

                                                                                  -
                                                                                      47-




Q6g    -   The development of this site as proposed would be of little to no

value to this community and lead to the demise of current businesses.



 Level of Agreement                  %

 Total                                100

 Totally Agree                         51

 Agree                                 19

 Neither/Nor/Don’t Know                   9

 Disagree                              14

 Totally Disagree                         7

 MEAN*                                    2.1

*SCALE: 1 = favourable to 5 = unfavourable



  60                               CTotally Agree

  50
                                   -Agree
  40

  30                               C Neither/Nor/Don’t

                                    Know
  20
                                   CDisagree
  10

   0
                                   -Totally Disagree




Nett Level of Agreement to this statement

   o       Nett Agreement is 70%

   o       Nett Disagree is 21%

   o       Neither/Nor/Don’t Know is 9%



This response indicates that 70% of participants did agree with the statement:

The development of this site as proposed would be of little to no value to this

community and lead to the demise of current businesses.

Page 52

    1

    t
,


                                                                                          -
                                                                                              48-




         Q6h   -
                   The people, who have in recent times actively and publically vocal-

         ized their opposition for the proposed development, reflects the real/true

         sentiments of the whole community.



          Level of Agreement                  %

          Total                               100

          Totally Agree                        41

          Agree                                 19

          Neither/Nor/Don’t Know               21

          Disagree                              15

          Totally Disagree                       4

          MEAN*                                  2.2

        *SCALE: 1 = favourable to 5 = unfavourable




          45                                CTotally Agree
          40
          35
                                            .Agree
          30
          25
                                            C Neither/Nor/Don’t
          20
                                              Know
          15
          10                               CDisagree
           5
           0
                                           .Totally Disagree




        Nett Level of Agreement to this statement

           D       Nett Agreement is 60%

           D       Nett Disagreement is 19%

           D       Neither/Nor/Don’t Know is 21 %



        This response indicates that 60% of
                                               participants did agree with the statement:
        The people, who have in recent times
                                                 actively and publically vocalized their op-
        position for the proposed development, reflect the real/true sentiments of the
        whole community.

Page 53

                                                                                      -
                                                                                          49-


 Q6i   -   The Peregian Beach Village Square is more of a dining, entertainment

 and community activity focal point rather than a convenience shopping

 centre.




  Level of Agreement                          %

  Total                                       100

  Totally Agree                                22

  Agree                                        50

  Neither/Nor/Don’t Know                          2

  Disagree                                     21

  Totally Disagree                                5

  MEAN*                                           2.4

*SCALE: 1      =   favourable to 5   =
                                         unfavourable




  50                                     DTotally Agree
  45
  40
                                         .Agree
  35
  30
  25                                 oNeither/Nor/
  20                                      Don’t Know
  15
  10                                 DDisagree
   5
   0
                                     .Totally Disagree




Nett Level of Agreement to this statement

   o       Nett Agreement is 72%

   o       Nett Disagreement is 26%

   o       Neither/Nor/Don’t Know is 2%



This response indicates that 72% of participants did
                                                             agree with the statement:
The Peregian Beach Village Square is more of a
                                                          dining, entertainment and
community activity focal point rather than a convenience shopping centre.

Page 54

                                                                                     -
                                                                                         50-


FURTHER COMMENTS BY PARTICIPANTS




Q7   -
         Before I complete the interview are there any comments you wish to

make about what you understand about this proposed shopping develop-

ment?

The following are verbatim comments by participants.

 Comments Su~~ortive of Pro~osal            Comments Not Su~~ortive of Pro~osal

 Happy to such a development but not        Go away. Don’t want it. Stop trying to

 destroy current village ambience.          commercialise our neighbourhood.

 OK, if it is locally owned and managed.    Not in favour. Keep area zoned as is.

 Would be good for Peregian.                Unnecessary. Contrary to Town Planner

 Only if pharmacy, newsagent and Post       Because there has already been devel-

 office wanted to go and weren’t forced     opment approved that will be more than
 to or are duplicated.                      adequate for the area
 The Square should stay as a social         There is a community centre and park

 area and the    shopping precinct could    nearby: a supermarket would make it too
 be a little away where it is proposed.     busy for children to be safe.
 Can’t stop progress. Keep it small.        The Village Square is already adequate.

 Local ownership essential                  Whole area should be kept as natural as

                                            possible

 Brings money back to the community         Absolutely against any supermarket de-
 and attracts more people to spend time     velopment. It will impact negatively on
 here                                       business in the area.

 Would be convenient. Close to where I      If they put an entrance via David Low Way

 live                                       it would be bedlam with only one lane.

 I do worry about the local business but    It’s not needed. We’ve got plenty of fresh

 I don’t see the Square as a place for      produce coming from local farmers at the
 convenient shopping. It is more a place    local fruit and vege shop and community

 for social meetings                        co-op.




 Happy for it to bring more people to the   It’s zoned recreational land. Sports facili-

 village. Could be good for existing        ties should be a priority. We have enough

 businesses                                 large supermarkets within a short drive
                                            and this will affect Peregian Springs busi-

                                            nesses. It’s   only a 5   -
                                                                          10min drive.

Page 55

                                                                                     -
                                                                                         51   -




6.   CONCLUSION




     When participants of the Community Study were asked for their level of support

     for the concept of the Peregian Beach Market Place as shown to them on the

     day with site maps, artistic impressions and photographs depicting the concept
     of an IGA Marketplace store:

           D   37% of participants indicated a positive response

           D   63% of participants indicated a negative response.



     When asked to indicate their level of support for a ’Peregian Beach Marketplace’

     as   depicted in the material the participants were shown on the day:
           D   35% of participants indicated they would be supportive

           D   10% of participants indicated a neither/nor or don’t know response

           D   55% of participants indicated they would not be supportive



     When asked to indicate what they believe the level of support from those local to

     the area for a ’Peregian Beach Marketplace’ as depicted in the material the par-

     ticipants were shown on the day:
           D   29% of participants indicated that those local to the area would be sup-

               portive
           D   12% of participants indicated a neither/nor or don’t know response

           D   59% of participants indicated that those local to the area would not be

               supportive.


     The shopping needs of participants from Peregian Beach for grocery and food

     items appears not to be meet as 68% of participants do larger shops, once to

     four times a month, with top ups. Of the 68%, 56% of participants indicate they

     need to do four large shops a month with 88% of the larger shops taking place

     outside the Peregian Beach precinct.




     Participants indicate they do these larger shops at Peregian Springs Shopping
     Centre (56%),and/or at Noosa Shopping Precinct (19%)and/or Coolum Village

     (13%).A few participants (6%)did their large shop at Peregian Beach Village
     Square.


     Of the total participants, 26% do no large shops, shopping just as they need and

     6% do not buy food or grocery items.

Page 56

                                                                                    -
                                                                                        52-



When participants were asked, unprompted, where did they shop more locally for

any type of shopping, the shopping centre they indicated they shopped at most

frequently, their ’top of mind’ response was Peregian Springs Shopping Centre
(45%)and thence Peregian Beach Village Shopping (28%).


However, in reviewing the shopping needs of the participants, an inconsistency

is noted with the participants’ responses when 60% of participants agreed that

’There is an abundance of retail, supermarket and convenience style shopping in

Peregian Beach that meets the needs of the community’. Particularly as only
28% of participants indicated they shop most frequently at Peregian Beach Vil-

lage Square and 88% indicated they do their large shops outside Peregian
Beach precinct.



In discussing shopping at Peregian Beach Village Square and mainly for top up

shopping, participants liked that it was close   -

                                                     easy and handy; personal and

friendly and that they were keen to support local business. What participants did
not like about shopping at Peregian Beach Village Square was the issue of park-

ing and traffic.


This comment by participants is consistent with other participants’ comments

where participants (67%)did not agree that the current parking for residents and

visitors to Peregian Beach Village Square is more than adequate.



When participants were asked, unprompted and allowing multiple responses,

what items did they usually buy at Peregian Beach Village Square, they indicated

bread and bakery items; newspapers and stationery items; pharmaceutical

items; fresh fruit and vegetables, and alcohol beverages. Participants indicated

what currently was not available to them at the Peregian Beach Village Square

was fresh meat and chicken   produce.


When asked if their support would change if the proposed convenience centre

included items read from a list, some 20% to 25% of participants indicated their

support would be more if items such as fresh meat and chicken; delicatessen
items; fresh seafood; continental, gourmet and speciality items, and fresh fruit

and vegetables were included.




Participants (72%)agreed the Peregian Beach Village Square was more of a

dining, entertainment and community activity focal point rather than a conven-
ience shopping centre.

Page 57

                                                                                 -
                                                                                     53-


While participants’ responses indicate they are keen to support local business,

62% of participants would not be supportive of the proposed development if an

opportunity for existing business like, Post Office, Pharmacy and/or Newagency
could expand into larger premises in the proposed development.




Participants (65%)indicate they would not be supportive of the proposed devel-

opment if it included a liquor and wine shop.



Participants (59%)indicate they would not be supportive of the proposal if it was

operating longer hours over seven days a week.


In testing scenarios while discussing shopping needs generally, and at the pro-

posed site, more participants than not, would support a proposed development
on the site   particularly if:
    o   the opportunity was available to do their larger shops locally than go out-

        side the area

    o   they could be assured that the convenience centre proposed would, at
        the very least, provide a variety and quality of food and groceries at

        competitive pricing
    o   the convenience centre proposed was operated by an IGA franchise ra-

        ther than the large supermarket chains such as Coles, Woolworths, Aldi

        etc..




The more supportive response for the questions when testing the scenarios was

consistent ranging from 41% to 44%.



The ’neither/nor/don’t know response when testing the scenarios was consistent

ranging from 20% to 28%.


The less supportive response for the questions when testing the scenarios was

consistent ranging from 28% to 38%.



When asked for their level of support for the concept as shown on the day,

    o   37% of participants indicated a positive response

    o   63% of participants indicated a negative response.

Page 58

                                                                                 -
                                                                                      54-


When asked to indicate their level of support for a ’Peregian Beach Marketplace’

as   depicted in the material the participants were shown,
      o   35% of participants indicated they would be supportive

      o   10% of participants indicated a neither/nor or don’t know response

      o   55% of participants indicated they would not be supportive

When asked to indicate what they believe the level of support from those local to

the area for a ’Peregian Beach Marketplace’ as depicted in the material the par-

ticipants were shown,
     o    29% of participants indicated that those local to the area would be sup-

          portive

     o    12% of participants indicated a neither/nor or don’t know response

     o    59% of participants indicated that those local to the area would not be

          supportive.


In response to gauging levels of agreement to the following statements in re-

gards to the site, participants indicated some division.


’We need to smarten up the place (site being discussed); it is looking stressed,

old and tired.’

     o    42% of participants agreed

     o    12% of participants indicated a neither/nor or don’t know response

     o    46% of participants did not agree



’The area of the now defunct Bowls Club area is becoming an eyesore and di-

minishes the perception of Peregian Beach as a vibrant, engaging community.’

     o    35% of participants agreed

     o    9% of participants indicated a neither/nor or don’t know response

     o    56% of participants did not agree



In response to concepts of the proposed development, the overall distribution

was more    supportive of the development of a convenience centre that provided
quality and variety of food products at costs similar to the IGA marketplace con-

cept stores, particularly if:

     o    it included a carefully planned mixed of consumer goods to provide opti-

          mum   benefit for both residents and visitors, and would complement exist-

          ing businesses
     o    it was a single level, lower set building with bush-style landscaping ap-

          propriate to the existing vegetation of the area with some 100 generous
          size parking bays

Page 59

                                                                                     -
                                                                                         55-



   D    it had a proven track record in supporting locally produced goods and

        services

   D    it was to provide up to 80 new full and part time employment opportuni-

       ties.




The more supportive response for the above criteria was consistent ranging from

41% to 45%.



The ’neither/nor/don’t know response for the above criteria was consistent rang-

ing from 8% to 15%.


The less supportive response for the questions for the above criteria was consis-

tent ranging from 44% to 50%.




Reviewing current shopping behaviours would suggest there is a need for a bona
fide convenience centre including a supermarket. With 68% of participants re-

quired to do larger shops, for some participants (52%)having to do large shops
four times a month outside the Peregian Beach area. 6% of the 68% do larger

shops at Peregian Beach Village Square for any type of shopping, while 31 % of
participants do not do large shops and/or do not buy food or grocery items and
88% do their weekly/monthly larger shops outside the Peregian Beach precinct.

It is also of interest to note, that only 28% of participants indicating they shop

most frequently at Peregian Beach Village Square for any type of shopping.

Page 60

                                                                                           -
                                                                                               56-



7.   RECOMMENDATIONS




     It is appreciated that this Community Study was commissioned to ascertain the

     level of support of the proposed development of a convenience centre on the site

     discussed. It is also appreciated that the results of the study were to confirm the

     perceptions of the proponent.


     The results indicate that 63% of participants do not support the proposal as it

     was   presented to them on the day.



     However, the Community Study does highlight some factors and inconsistencies
     that could be explored.




     For instance, it seems an interesting community dilemma that a proposed devel-

     opment on a site that is no longer utilised; with a proposed concept that could fill
     a   genuine need of the community is not supported by that community?
     Are there any further questions or information that needs to be presented to the

     community so they could be better informed, namely:
           D   How would the shopping needs of the community be meet if there is cur-

               rently no suitably zoned land available in the Peregian Beach precinct?
           D   It is appreciated that the results could indicate that more people in

               Peregian Beach would prefer not to have a convenience centre, or is it
               that the community has an agenda of how they may want the site devel-

               oped?
           D   Is it that any alternative strategy for the proposed that is suitable and vi-

               able?

           D   Is it appropriate that a large percentage (anticipated to be a total escape

               expenditure of $1 0.6m in the first year of trading   -

                                                                         proposed as 2015) of
               the community’s disposable income is spent outside the community?

           D   Is the community informed of the current and future interests and needs

               of the very.local businesses it indicates it is keen to support and protect?

           D   Is it fair to say ’no’ to 80 full time and part time employment positions

               when the 2011 Census Figures Unemployment figures for Australia were

               5.6% and Peregian Beach 7.7%.

           D   Does the inconsistencies of the participants’ responses in identifying a

               need for a local convenience centre, reflect a sentiment that there is op-

               position to any further development in Peregian Beach?

Page 61

                                                                                -
                                                                                    57-



    o   As these results are a ’snap shot’ of the current situation, what consid-

        erations need to be planned for the future generations of residents at

        Peregian Beach?


Answers to these questions may be necessary, for a community that indicates it

is not getting its general food and grocery needs meet within Peregian Beach

precinct and nor is there any potential for this; that it could be spending most of
their disposable income outside their community; that it is prepared to forgo the

opportunity for 80 full and part time employment positions, while indicating they
would prefer to do their larger shopping locally with a IGA franchise rather than a

larger supermarket chain.


These answers may provide information to be disseminated with a consultative

approach to the community, and perhaps increase support for the development
of a convenience centre on the proposed site.

Page 62

Survey       -

                 Peregian Beach Vicinity                                                                                       Final Questionnaire
                                                                                                                                 MARCH 2013


Good morning. My name is                            from the social research company, SmartLives
                                                                                                 Consultancy. We are an
independent social research company operating out of Brisbane. We have been asked to conduct research of residents/rate
                                                                                                                        payers and
business operators within Peregian Beach area in regards to their
                                                                  shopping activities.
Could I speak with you for about 10 minutes? (INTERVIEWER ENSURE THE
                                                                     RESPONDENT IS A
RESIDENT/RA TEPA YERlBUSINESS/OPERA TOR) OVER 18 YEARS
                                                                      OLDl
81          Area A          20
            Area B          20
            Area C          20
            Area 0          25
            Area E          15 (Business owners/operators)
MAIN SHOPPING ACTIVITIES
                                                                        Q1d/e In regards to shopping at Peregian Beach Village Square, what
                                                                        do you like best about shopping there? (PLEASE PROBE)
Q1a
                                                                                                                     Q1d. Firs   Q1e.
                                                                                                                     Mention     Others
                                                                        It is the only olace to shop in the area     1           1
                                                                        Easy and handy, the closest                  2           2
                                                                        Keen to support local business operators 3               3
                                                                        I’m loyal. Been going there for a long tim   4           4
                                                                        Personal and friend Iv                       5           5
                                                                        Has mostly what I need                       6           6
                                                                        Other (SPECIFY)                              7           7

Q 1 b/1 c
        Thinking about your large shops for food and grocery items,     Q1f/gWhat is it that you like least about shopping there?
not your ’top up’ shops. At which centre do
                                          you usually complete your     (PLEASE PROBE)
large shops for food and groceries? (DO NOT PROMPT)                                                                              1f. First   19.
                                                                                                                                 Mention     Others
                                          1b. First   1c.               The quality of the fruit and vegetables is poor          1           1
                                          Mention     Others            The prices are expensive                                 2           2
Peregian Beach Village Square             1           1                 I have to shop there because there is no alternative     3           3
Peregian Springs Shopping Centre          2           2                 Lack of choice and variety of products & oroduce         4           4
Coolum Village, Coles etc                 3           3                 Parking and traffic                                      5           5
Noosa Village Shopping Precinct           4           4                 Too crowded                                              6           6
Other(SPECIFY)                            5           5                 Other Comments (SPECIFY)                                 7           7
Don’t have a Main shop                    6




@SmartLives Consultancy
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Page 63

 Survey   -
              Peregian Beach Vicinity                                                                                    Final Questionnaire
                                                                                                                           MARCH 2013



LOCAL SHOPPING ACTIVITIES


02a    When you do shop more locally for
                                         any type of shopping,
which centre do you shop at most frequently?

                                                                   02c    Still thinking about Peregian Beach Village Square; overall
                                        Q2a. Firs   2Qb.
                                                                   how satisfied are you with the price, variety and
                                        Mention     Others                                                           quality of food and
Perea an Beach V     age Square         1           1              grocery items available there to meet your weekly shopping needs?
Perea an Spr ngs Shopp ng Centre        2           2
Coolum V     aQe, Coles etc             3           3                Totally    Sat sf ed
                                                                                            Ne ther/Nor                        Totally
Noosa V    aQe Shopp ng Prec nct        4           4                                                     D ssat sf ed
                                                                    Sat sfied               Don’t Know                    Dissatisfied
Other (SPECIFY)                         5           5                    1         2            3              4                 5
None                                    6



                                                                   02d   What items do you usually buy at Peregian Beach
02b                                                                                                                      Village
       Considering, Peregian Beach Village Square how frequently   Square?
would you shop there for convenience items and
                                               produce?            (PROMPT FULLY. RECORD ALL RESPONSES)
(PLEASE READ OUT)
                                                                   Items
Less often than once a week   1
                                                                   Alcohol beveraQes                                       1
Once a week                   2
                                                                   Bread and bakery items                                 2
Tw ce a week                  3
Three t mes a week
                                                                   Continental, Qourmet and specialty items               3
                              4
                                                                   Delicatessen items                                     4
Four t mes a week             5
                                                                   Fresh fruit and vegetables                             5
F ve t mes a week             6
                                                                   Fresh meat and chicken produce                         6
Once a day                    7
                                                                   Fresh seafood                                          7
More than once a day          8
                                                                   Frozen Food Items                                      8
Less often than once a day    9
                                                                   Home wares                                             9
Never (GOto 3a)               10
                                                                   Household and cleaning items                           10
                                                                   Personal Grooming and Hygiene Items                    11
                                                                   Pharmaceutical items                                   12
                                                                   Newspaper and stationery items                         13
                                                                   Organic items                                          14
                                                                   Vegan items                                            15
                                                                   Other, (SPECIFY)                                       16




@SmartLives Consultancy
                                                                                                                                         Page 2

Page 64

Survey   -


             Peregian Beach Vicinity                                                                                           Final Questionnaire
                                                                                                                                    MARCH 2013



02e     What items would you like to purchase at Peregian Beach               03a     Would your support for such a proposal change if the
Village Centre, that are not currently available?                             opportunity were available to do more of your large shops locally,
(PROMPT FULLY. RECORD ALL RESPONSES)                                          rather than going outside this area?

         Items
                                                                                    Substantially   Increase
                                                                                                               Neither/Nor              Substantially
         Alcohol beverages                                   1                                                               Decrease
                                                                                      Increase                 Don’t Know                 Decrease
         Bread and bakery items                              2                            1            2            3           4             5
         Continental, gourmet and specialty items            3
         Delicatessen items                                  4
                                                                              03b    Would your support for such a proposal change if
         Fresh fruit and vegetables                          5                                                                        you could
         Fresh meat and chicken produce                                       be assured that the convenience centre proposed would, at the
                                                             6                                                                                          very
         Fresh seafood                                       7                least, provide a variety and quality of food and groceries at
         Frozen Food Items                                   8                competitive pricing?
         Home wares                                          9
         Household and cleaning items                        10                     Substantially   Increase
                                                                                                               Neither/Nor              Substantially
         Personal Grooming and Hygiene Items                 11                                                              Decrease
                                                                                      Increase                 Don’t Know                 Decrease
         Pharmaceutical items                                12                           1            2            3           4             5
         Newspaper and stationery items                      13
         Organic items                                       14
                                                                              03c   Would your support for such a proposal change if the
         Vegan items                                         15
         Other, (SPECIFY)                                                     convenience center proposed was operated by an IGA franchise
                                                            16
                                                                              rather than the large supermarket chains such as Coles, Woolworths,
SCENARIO TEST                                                                 Aldi etc?


SHOW CARD 2: (Location Map and Aerial                                               Substantially              Neither/Nor              Substantially
                                                    Photograph of the site)           Increase
                                                                                                    Increase
                                                                                                               Don’t Know
                                                                                                                             Decrease
                                                                                                                                         Decrease
This private property, indicated here on this
                                             map, is considered for a                     1            2           3            4            5
proposed development. It is located at the site previously occupied by
the Peregian Beach Bowls Club, 5-7 Rufous Street. The total area is
about 6000 sq metres and is behind the Community Centre car
                                                                     park
and Professional Offices adjacent to David Low Way.




@SmartLives Consultancy
                                                                                                                                                  Page 3

Page 65

Survey   -

             Peregian Beach Vicinity                                                                                     Final Questionnaire
                                                                                                                            MARCH 2013


Q3d    I will read out a list of items that may be made available at   Q4a   How supportive would you be to the development of a
such a convenience centre, please indicate whether
                                                      your support     convenience centre that provided quality and variety of food
would likely to be more, less or the same if any of these were
                                                                       products at costs similar to the IGA marketplace concept stores?
included?
(READ OUT CODES}                                                               Totally                   Neither/Nor      Not       Totally Not
    Items                                                                                   Supportive
                                             More    Same    Less            Su~ortive                   Don’t Know    Supportive   S~ortive
    Alcohol beverages                          1       2      3                   1             2             3            4              5
    Bread and bakery items                     1       2      3
    Continental, gourmet & ~ecial!items        1       2      3        Q4b    If it included a carefully planned mix of consumer goods to
    Delicatessen items                         1       2      3
    Fresh fruit and vegetables
                                                                       provide optimum benefit for both residents and visitors and would
                                               1      2       3
    Fresh meat and chicken__E_roduce           1      2       3
                                                                       complement existing businesses?
    Fresh seafood                              1      2       3
    Frozen Food Items                          1      2       3                Totally                   Neither/Nor      Not       Totally Not
                                                                                            Supportive
    Home wares                                 1      2       3              S~ortive                    Don’t Know    Supportive   Supportive
    Household and cleaning items               1      2                           1             2             3            4              5
                                                              3
    Personal Grooming and H_ygiene Items       1      2       3
    Pharmaceutical items                       1      2       3        Q4c    If it was a single level, lower set building with bush-style
    Newspaper and stationeJY items             1      2       3
                                                                       landscaping appropriate to the existing vegetation of the area with
    O~anic items                               1      2       3
                                                                       some 100 generous size parking bays?
    V~an items                                 1      2       3
    Other, please specify                      1      2       3
                                                                               Totally                   Neither/Nor      Not       Totally Not
                                                                                            Supportive
                                                                             S~ortive                    Don’t Know    Supportive   Sl.!E.E_o rtive
Q3e    Thinking about the previous list, what do you believe is                   1             2            3             4              5
essential for a convenience centre but has not been mentioned in
the previous list? (RECORDALL RESPONSES)
                                                                       Q4d    If it had a proven track record in supporting locally produced
                                                                       goods and    services?


                                                                               Totally                   Neither/Nor      Not       Totally Not
                                                                                            Supportive
                                                                             Su_m>_ortive                Don’t Know    Supportive   Supportive
SHOW CARD 3: (Artistic Impression of IGA Exterior and                             1             2            3             4              5

Photographs IGA Marketplace Concept)
Taking a look at this SHOW CARD depicting the concept for the
proposed development to include a IGA convenience centre:
(READ OUT CODES)



@SmartLives Consultancy
                                                                                                                                              Page 4

Page 66

Survey    -
               Peregian Beach Vicinity                                                                                                  Final Questionnaire
                                                                                                                                           MARCH 2013



Q4e    If it provided an opportunity for existing Peregian Beach                 LEVEL OF SUPPORT FOR CONCEPT SHOWN TODA Y
businesses like, Post Office, Pharmacy and/or
                                                           Newsagency
                                                              to
expand into larger premises?                                                     Q5a As a local, what is your response for such a convenience
                                                                                 centre as we have been discussing today?
        Totally                  Neither/Nor         Not           Totally Not
                    Supportive                                                   (READ OUT CODES)
      Sl!QPortive                Don’t Know    SUJ!Portive         Supportive
           1            2             3                4                5


Q4f      If it included a liquor and wine shop?

                                                                                 Q5b       What would your level of support be for a ’Peregian Beach
        Totally                  Neither/Nor         Not           Totally Not
                    Supportive                                                   Marketplace’ if it was similar in outlay to that depicted in these
      Supportive                 Don’t Know    Supportive          S~ortive
           1            2             3               4                 5        photographs, including the aspects as mentioned today and was
                                                                                 designed as the artist has illustrated here?
Q4g      If it was operating longer hours over seven days a week?
                                                                                          Totally                       Neither/Nor      Not       Totally Not
                                                                                                           Supportive
        Totally                  Neither/Nor         Not
                                                                                       S~ortive                         Don’t Know    Supportive   Supportive
                    Supportive                                     Totally Not                1                2            3             4              5
      SUl!Portive                Don’t Know    Su_j)_l)_o rti ve   Sl!QPortive
           1            2             3               4                5
                                                                                 Q5c    What do you believe the level of support from those local
Q4h     If it was to provide up to 80 new full and part time                     to the area would be for a ’Peregian Beach Marketplace’ if it was

employment opportunities?                                                        similar in outlay to that depicted in these photographs, including the
                                                                                 aspects as mentioned today and was designed as the artist has
        Totally                  Neither/Nor        Not                          illustrated here?
                    Supportive                                     Totally Not
      Su_pportive                Don’t Know    Supportive          Supportive
           1            2            3                4                5                  Totally                       Neither/Nor      Not       Totally Not
                                                                                       Su_j)_l)_o rti ve
                                                                                                           Supportive
                                                                                                                        Don’t Know    Supportive   SU_j)_l)_ortive
                                                                                              1                2            3             4              5




@SmartLives Consultancy
                                                                                                                                                             Page 5

Page 67

Survey      -
                Peregian Beach Vicinity                                                                                             Final Questionnaire
                                                                                                                                        MARCH 2013


LEVEL OF AGREEMENT                                                              Q6e    Current parking for residents and visitors to Peregian Beach
Statements have been made in the public forum
                                                         regarding the          V11    S
                                                                                  I age iquare is more than adequate
proposed development of the site we are discussing here today;                   Totally            Neither/Nor               Totally
                                                                                           Agree                  Disagree
please provide your level of agreement to the following:                         Agree              Don’t Know               Disagree
                                                                                    1        2           3           4           5

(ROTATE STATEMENTS, READ OUT CODES)
Q6a    There is an abundance of retail, supermarket and                         Q6f    It makes good sense for access to the proposed
convenience style shopping in Peregian Beach that meets the                     development to be via the Peregian Beach Community Centre car
need sof th e community                                                         park as it would provide relief to traffic and parking and deflect from
 Totally             Neither/Nor               Totally                          residential areas
  Aqree
             Agree                 Disagree
                     Don’t Know               Disagree                           Totally            Neither/Nor               Totally
       1
                                                                                           Agree                  Disagree
                2         3           4           5                              Agree              Don’t Know               Disagree
                                                                                    1        2          3            4          5
Q6b        The area of the now defunct Bowls Club area is
                                                               becoming
an eyesore and diminishes the                                                   Q6g     The development of this site as proposed would be of little
                                     perception of Peregian Beach as a
VI"b
   rant, enqaqing communitv                                                     to no value to this community and lead to the demise of current
 Totally             Neither/Nor               Totally                          businesses
             Agree                 Disagree
 Agree               Don’t Know               Disagree                           Totally            Neither/Nor              Totally
       1        2
                                                                                           Agree                  Disagree
                          3           4           5                              Agree             Don’t Know                Disagree
                                                                                    1        2          3            4          5

Q6c        We need to smarten up the place (site being
                                                            discussed), it is
I ooking stressed, old and tired                                                Q6h      The people who have in recent times actively and publically
 Totally             Neither/Nor               Totally                          vocalized their opposition for the proposed development, reflect the
 Agree
            Agree                  Disagree
                     Don’t Know               Disagree                          rea lItrue sent"Imentsot
                                                                                                       f h e whole community
       1        2         3           4          5                               Totally           Neither/Nor               Totally
                                                                                           Agree                  Disagree
                                                                                 Agree             Don’t Know                Disagree
Q6d        Like it or not, the population in Peregian Beach has                     1        2          3            4          5
                                                            grown
and this proposed development is more suitable to the
                                                        amenity and
atmosphere of the village than one of the large, major supermarket
chains
 Totally             Neither/Nor              Totally
 Aqree
            Agree                  Disagree
                     Don’t Know               Disagree
       1        2        3            4          5




@SmartLives Consultancy
                                                                                                                                                  Page 6

Page 68

 Survey        -

                   Peregian Beach Vicinity                                                                       Final Questionnaire
                                                                                                                     MARCH 2013


Q6i    The Peregian Beach Village Square is more of a
                                                         dining,
entertainment and community activity focal point rather than a
           .



             h’ centre
convenience sOPPing
                                                                     S4
 TotaUy                 NeitherlNor              Totally                  18 TO 25 YRS OLD
                Agree                 Disagree                                                   1
  Agree                 Don’t Know               Disagree                 26 TO 35 YRS OLD       2
     1             2        3              4        5
                                                                          36 TO 45 YRS OLD       3
                                                                          46 TO 55 YRS OLD       4
                                                                          56 TO 65 YRS OLD       5
                                                                          OVER 65 YRS OLD        6
Q7      Before I complete the interview are there
                                                  any comments you
wish to make about what you understand about this
                                         proposed
shopping development? (RECORDVERBATIM COMMENTS)                      S5   What of the following statements best describes
                                                                                                                            your
                                                                          household:
                                                                          (READ OUT CODES)

                                                                          Family children over school age
                                                                                -
                                                                                                                     1
                                                                          Family children at primary & high school
                                                                                -
                                                                                                                     2

 (INTERVIEWER PLEASE COMPLETE FOLLOWING                                   Family children not yet at school
                                                                                -
                                                                                                                     3
                                                                          Couple Group of singles                    4
  DEMOGRAPHIC QUESTIONS)
                                                                          Single household                           5
                                                                          Other (SPECIFY)                            6
S2
         Resident/Ratepayer            1
         Local Business Operator       2
         Both                          3                                     THANK YOU FOR YOUR TIME
                                                                                                     AND
S3
                                                                                        CO-OPERATION
         Male
     I   Female
                                       1
                                       2




@SmartLives Consultancy
                                                                                                                               Page 7

Page 69

APPENDIX B:       Show Cards




              o   Location map and aerial photograph of the site



              o   An artistic impression of the IGA exterior, layout of

                  site and photographs of an IGA Marketplace Concept

Page 70

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PEREGIAN BEACH MARKETPLACE DEVELOPMENT
                                                                                                ARC   HIT           E   C   T   S
RUFOUS STREET, PEREGIAN BEACH                                                                                  I

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                                                                                                          ARC   HIT      E   C   T   S
            RUFOUS STREET, PEREGIAN BEACH

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