Development Application part 10 of 10 Community Study - MCU13/0092

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EXECUTIVE SUMMARY




The objective of the Community Study was to gain an impartial and independent

assessment of the community’s response to the proposed development.

The survey was conducted at Peregian Beach over the weekend of the 15th and

1 yth March 2013. Experienced interviewers collected information from partici-

pants. Participants included residents, rate payers and business owners and/or

operators. A total sample of 100 participants was necessary to ensure a statisti-
cal representation of the ABS (Australian Bureau of Statistics) demographic area

of Peregian Beach. This sample was achieved.



A Community Study is a snapshot of the community’s opinions, perceptions and

attitudes on a particular topic at the time of the survey.



The results indicate that:

When participants of the Community Study were asked for their level of support

for the concept of the Peregian Beach Market Place as shown to them on the

day with site maps, artistic impressions and photographs depicting the concept
of an IGA Marketplace store:

      o   37% of participants indicated a positive response

      o   63% of participants indicated a negative response.



When asked to indicate their level of support for a ’Peregian Beach Marketplace’

as   depicted in the material the participants were shown on the day:
      o   35% of participants indicated they would be supportive

      o   10% of participants indicated a neither/nor or don’t know response

      o   55% of participants indicated they would not be supportive



When asked to indicate what they believe the level of support from those local to

the area for a ’Peregian Beach Marketplace’ as depicted in the material the par-

ticipants were shown on the day:
     o    29% of participants indicated that those local to the area would be sup-

          portive
     o    12% of participants indicated a neither/nor or don’t know response

     o    59% of participants indicated that those local to the area would not be

          supportive.


The shopping needs of participants from Peregian Beach for grocery and food

items appears not to be meet as 68% of participants do larger shops once to four

times a month, with top ups. Of the 68%, 56% of participants indicate they need