2019-10-08 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                    8 OCTOBER 2019


Additional free park &       Pros                              Cons/Risks
ride location options
Peregian Digital Hub           Approx. 80 car parks             Distance from Hastings Street
                               Sealed                           Car parks already used by Digital
                                                                    Hub & Peregian Market
                                                                  Requires TransLink approval for
                                                                    a dedicated shuttle bus as
                                                                    existing free TransLink services
                                                                    not on a 15 minute frequency
                                                                  Only captures Peregian/Marcus
                                                                    Beach residents and visitors using
                                                                    David Low Way/Sunshine
                                                                    Motorway
                                                                  Not accessible to proposed free
                                                                    Noosa branded shuttle bus loop
                                                                  Stage 3 construction in progress.


Negotiations with DNRME are continuing on alternative locations, however it is considered that
the Noosa AFL Ground provides the most advantageous additional free park and ride location.
The introduction of a new free Park and Ride site in combination with the free Noosa branded
shuttle bus is anticipated to maintain public accessibility to the Hastings Street precinct. The use
of Park & Ride and public transport provides greater alignment with the Transport Strategy.
Notwithstanding the Council efforts, there may be a negative reaction by public and the Hastings
Street business community regarding the DNRME advice and may request Council to act
contrary to the advice and continue with use of Lions Park as over flow paid parking.
8.     Marketing
The Go Noosa brand was established in 2018/19 and will be promoted again in 2019/20. To
encourage public awareness of transport options, Go Noosa will be marketed to residents,
visitors and employees.
Marketing includes but is not limited to:
 Posters
 Energex pole banners
 Shirts and hats for traffic controllers and bus drivers
 Signage at bus stops
 Wayfinding signage and pavement markers
 Park and ride signage
 Go Noosa mascot
 Radio advertisements and
 Paid newspaper advertisements outside of Noosa Shire.
Evaluation from previous year marketing indicated that each of the above marketing methods
raised the awareness of alternative travel choices.
9.   Evaluation
Go Noosa 2019/20 results will be compared with the 2018/19 Go Noosa results as well as the
traffic and parking survey from 3 January 2018 and 2019.
Additional sources of evaluation will include but are not limited to:
   Traffic counters (pedestrian, cyclist, vehicle);
   Bus patronage data;
   Bus travel time information;
   Queue length data;
   Survey (face-to-face and online); and
   Stakeholder feedback.
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