Appendix F- Economic Impact Assessment · MCU23/0078

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Retail need



5.1 Introduction   This chapter presents justification of the proposed development in terms of the need for
                   additional retail floorspace, noting that the proposed scale of development is within the
                   allowable floorspace limits set in Noosa Plan 2020 and is supported by the Noosa Shire
                   Retail Plan prepared for Council in 2018.
                   For the purposes of this analysis the proposed Noosa Civic Village is considered to be an
                   expansion of the existing Noosa Civic Shopping Centre, providing an enlarged and more
                   diverse shopping offer with the addition of new retail and entertainment elements as well
                   as offices and dwellings, and likely to attract shoppers from a similar catchment to that
                   served by the existing centre.
                   The analysis of retail need adopts a standard catchment-based approach which analyses
                   retail demand generated by catchment residents and compares this against the existing
                   retail floorspace provision. An examination of the contribution from tourist visitors is also
                   included as this is an important component of the Noosa retail environment given the
                   large number of tourists visiting each year.
5.2 Catchment      Catchment definition
analysis
                   The catchment area report has been determined from a range of factors including:
                   •    The trading patterns of the existing Noosa Civic centre, drawing on analysis of mobile
                        geolocation data that identifies where visitors to the centre come from
                   •    The road network in the region and customer preparedness to travel
                   •    Natural and physical boundaries that may influence access to the centre
                   •    The size, composition and location of other retail facilities and activity centre, which
                        may be used by residents and visitors as an alternative shopping destination.




                   Noosa Village Mixed Use Development – Economic Impact Statement for Development Application   Deep End Services