Appendix F- Economic Impact Assessment · MCU23/0078

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5.3 Tourism              Noosa is contained within the Sunshine Coast tourist region as defined by Tourism
                         Research Australia (TRA). Noosa and the wider Sunshine Coast region are major
                         destinations for domestic travellers and for international travellers to Australia.

                         Information on tourism visitation to Noosa Shire is presented in Table 6 based on data
                         provided by TRA drawing on the International Visitor Survey and National Visitor Survey.
                         Note that the data has been smoothed by presenting rolling averages across four years to
                         avoid fluctuations in estimates based on relatively small samples. Data after 2019 has not
                         been presented given the impacts from the COVID-19 pandemic; however, the most
                         recent information from TRA for January 2023 indicates that recovery in visitation is well
                         underway, with large increases in visitor trip numbers, nights stayed and spending in
                         Queensland when compared against January 2020.

Table 6—Noosa            Year                                     2011      2012       2013       2014       2015       2016      2017    2018      2019
Shire Tourism            Visitors ('000s)
trends
                         International                            124        120        114        112        118        129      144      155       165
                         Domestic overnight                       684        677        654        674        719        767      847      881       937
Source: Tourism
Research Australia       Domestic day trips                       828        912        926        990      1,152       1,131    1,108    1,152    1,139
(unpublished)            Total visitors                         1,636      1,709      1,693      1,776     1,989        2,027    2,099    2,188    2,242
                         Visitor nights ('000s)
Notes: data              International                            836        797        754        778        770        833      937      939       963
presented as rolling
                         Domestic overnight                     2,947      2,886      2,768      2,828      2,944       3,077    3,418    3,592    3,838
averages over 4
                         Total nights                           3,783      3,683      3,522      3,606     3,714        3,910    4,355    4,531    4,800
years; day trips are
visits lasting more      Expenditure ($m)
than four hours and      International                          $72.2      $69.4      $65.9      $65.6      $62.9       $76.6    $84.3    $87.9   $101.0
involving a round trip   Domestic overnight                    $538.4     $523.2     $486.3    $529.5     $565.1       $612.2   $672.6   $698.3   $786.3
of more than 50km        Domestic day trips                     $67.5      $79.4      $84.2      $89.4    $113.8       $111.3   $104.5   $109.0    $97.3
from home
                         Total spend                           $678.1     $672.0    $636.5     $684.6     $741.8       $800.1   $861.4   $895.2   $984.5
                         Retail spend component ($m)
                         International (@ 50%)                  $36.1      $34.7      $33.0      $32.8      $31.5       $38.3    $42.2    $43.9    $50.5
                         Domestic overnight (@45%)             $242.3     $235.4     $218.9    $238.3     $254.3       $275.5   $302.7   $314.2   $353.8
                         Domestic day trips (@65%)              $43.9      $51.6      $54.7      $58.1      $73.9       $72.4    $67.9    $70.9    $63.2
                         Total spend                           $322.3     $321.7    $306.6     $329.2     $359.7       $386.1   $412.7   $429.0   $467.5


                         The data shows that a total of around 2.24 million tourist visits were made to Noosa Shire
                         in 2019, which represents the last year unaffected by the COVID-19 pandemic. This
                         consisted of 165,000 international visitors, 940,000 overnight domestic visitors and 1.14m
                         day trips. For tourism data, a day trip is one lasting more than four hours and involving a
                         round trip of more than 50km from home.

                         Overnight visitors stayed a total of 4.8m visitor nights, while annual expenditure by all
                         types of visitors averaged $0.98bn in the four years to 2019.

                         All types of tourism were trending upwards prior to 2019, with annualised growth of
                         3% pa in visitor numbers, 2.5% in visitor nights, and 3.9% pa in total expenditure. With
                         recovery well underway, these growth rates may be replicated or even exceeded over
                         the next few years.

                         Table 6 also includes an estimate of the retail shopping component of tourism spending,
                         based on detailed survey results which indicate that spending on food and drink and
                         other shopping items accounts for around 45% of total spending by domestic overnight
                         visitors and 65% of spending by day trippers. An estimated proportion of 50% is applied
                         Noosa Village Mixed Use Development – Economic Impact Statement for Development Application                      Deep End Services