Appendix F- Economic Impact Assessment · MCU23/0078

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Consumer benefits

Delivery of the proposed Noosa Civic Village has potential to generate consumer benefits
associated with the following factors:
•    An improvement in the choice and availability of retail, entertainment and other
     proposed uses on offer to the local residential base and visitors to the region. The
     added choice would be across a range of sectors including supermarkets and grocery
     shopping, lifestyle retail (which includes shops selling sports and recreational
     equipment, homewares, sports fashion, etc) and other non-food sectors, and in the
     entertainment and dining sector with the introduction of a cinema centre and the
     inclusion of food and drink tenancies.
•    Added convenience for people wishing to obtain goods that might otherwise only be
     available with more distant trips to Maroochydore, or for those wishing to shop at the
     Coles supermarket while on a shopping trip to the only sub-regional shopping facility
     in Noosa.
•    An opportunity for price competition generated by having a wider range of
     competing outlets within the one centre, which would occur with the introduction of
     an additional supermarket operator within a centre that currently only houses
     Woolworths. The price competition effect is likely to be greater in a market such as
     Noosa where the supply of supermarkets is relatively low, and current established
     businesses are generally achieving much higher-than-average sales.
•    Provision of a wider range of diversified housing in higher density formats, including
     build-to-rent product, that would be suitable for a range of market segments
     including downsizers, key workers, young professionals and entrants to the local
     housing market.
•    Introduction of local employment opportunities at the proposed offices and flexible
     workspaces on upper levels, leading to consumer benefits for the local workforce as
     people are able to secure local professional and scientific jobs rather than having to
     travel into Maroochydore or even commute to Brisbane.
•    Opportunities for local business development by providing a new modern office
     offer including flexible co-working spaces which are particularly attractive for start-
     ups and other small businesses wishing to secure office tenancies.
•    Improvements in local amenity for people living in, working in and visiting the wider
     NBC precinct, due to new retail, entertainment, food dining and business services.
•    A wider range of visitor-oriented services and amenity with the inclusion of cinema,
     entertainment and night-time activities, thereby helping to cater to Noosa’s tourism
     and events economy.




Noosa Village Mixed Use Development – Economic Impact Statement for Development Application   Deep End Services