15. APP J. Economic Needs Report

1 INTRODUCTION

This is an independent assessment of need (demand and market scope) for a proposed Fuel Service Station and
ancillary retailing facilities located in Noosaville. The proposed development represents a contemporary service
station format with ancillary services such as dining and a modest convenience retail offer. The report considers
the existing and forecast resident population and its socio-demographic characteristics and retail expenditure in
relevant product/service categories, in the context of the current retail supply environment.
This report is structured as follows:
    •    Section 2: Study Methodology summarises the key approaches undertaken as part of this study;
    •    Section 3: The Service Station and additional retailing facilities, outlines the key elements of
         the proposed development and its location;
    •    Section 4: Trade Area Analysis: Population and Retail Demand, provides an overview of the
         trade area’s population and key demographic characteristics and assesses current and future retail
         expenditure;
    •    Section 5: Trade Area Analysis: Existing Retail Supply, describes the current retailing
         infrastructure servicing the trade area;
    •    Section 6: Analysis of Impacts, analyses the sales potential of the proposed development within
         the context of retailing in the Trade Area by undertaking an assessment of current and future
         expenditure potential to support additional retailing floorspace; and
    •    Section 7: Conclusion, which summarises the report’s assessment.




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