ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

 1. OUR JOURNEY SO FAR
1.1 This is Us




Noosa Shire (Noosa) is situated in Southeast Queensland, approximately 120 kilometres
north of Brisbane.


Today, “Noosa” encompasses a collection of coastal and hinterland villages and communities,
each with its own distinctive character and heritage.

United by a shared commitment to strong environmental values, in 2007 Noosa earned
UNESCO Biosphere Reserve Status, reaffirmed this status in 2017, and is now focused on
maintaining this global recognition in 2027 – continuing to lead as a model for living in harmony
with nature.

This deep-rooted environmental spirit, combined with Noosa’s breathtaking natural assets and
enviable lifestyle, underpins Noosa’s strong global brand, reflecting what we, as residents, value
most, and embodying what travellers around the world are increasingly seeking: authentic
places where nature, culture, and community exist in harmony.




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