ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

                     Value                                                        Aim

                                                    Ensure Noosa is for all – a welcoming, accessible destination
 Accessible and Inclusive
                                                    where everyone belongs, and diversity is embraced.


                                                    Accelerate and embed climate resilience and disaster ready
                                                    planning - e.g. preparing for more frequent and extreme
 Climate Conscious
                                                    events, promoting low impact travel, sustainable transport,
                                                    local food production and carbon reduction initiatives.


                                                    Put residents’ wellbeing and quality of life at the heart of
 Community-First                                    every decision and align tourism with community’s values
                                                    lifestyle and long-term aspirations.

                                                    Honour and integrate the knowledge, heritage, and rights of
 Cultural Respect and Diversity
                                                    the Kabi Kabi Traditional Custodians, ensuring that tourism
                                                    reflects and respects their culture and values.

                                                    Embrace forward-thinking policies and actions that are bold,
 Leading Change                                     collaborative, and position Noosa as a leader in responsible
                                                    and regenerative destination management.

                                                    Actively restore and regenerate Noosa’s natural ecosystems,
 Nature Positive                                    making sure tourism leaves a net positive impact on our
                                                    environment.

                                                    Expect and encourage visitors to respect our environment,
 Regenerative Tourism                               culture and community values through education,
                                                    responsible tourism initiatives and leading by example as
                                                    residents.


                                                    Facilitate a diverse, thriving and resilient economy by
                                                    supporting local business, innovation, regeneration and
 Thriving Economy
                                                    circular economy principles, while ensuring that tourism
                                                    enhances Noosa’s wellbeing and environmental integrity.


                                                    Encourage experiences that align with Noosa’s
                                                    environmental and community values, promoting
 Values over Volume                                 authenticity and regenerative practices over high-volume
                                                    tourism, and ensure that visitor numbers remain within a
                                                    sustainable capacity for Noosa.


Figure 4: Noosa’s values –underpinning a range of strategies and plans in Noosa




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