ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

1.3 Our Tourism Economy Today
Today, Noosa welcomes approximately 2 million overnight and day trip visitors, who contribute
around $1.45B annually to our economy. (Source - Economy ID.)


           Total Visitor Volume                                   International $91M
           980,000 - 53.4 % over night
                                                          New Zealand              United Kingdom
           889,000 - 46.6 % day tripper               $ Per Visit- $1,266 pp    $ Per Visit- $427 pp
                                                      Total Visitors – 29,000   Total Visitors 48,000
                                                      Total Spend - $37M        Total Spend - $20M

           Total Visitor Spend                            United States                Germany
                                                      $ Per Visit- $473 pp      $ Per Visit- $294 pp
                                                      Total Visitors 9,000      Total Visitors 13,000
           $1.29B - over night                        Total Spend - $4M         Total Spend - $4M

           $121M - day tripper
                                               85.7% domestic
                                                6.5% international
           Experiences

                -   Accommodation – 165 hotels and resorts (not STAs)
                -   Experiences – 280 experiences
                -   Dining - Cafes & Restaurants – 150 restaurants and 93 cafes
           Source: Tourism Research Australia, 2024


           Figure 7: Tourism Visitors and Spend in Noosa


Balancing Benefits and Impacts
In addition to jobs and employment opportunities our community recognises the many benefits
of a strong tourism sector – from greater access to recreation and entertainment (42% of
respondents), to the variety of restaurants, cafés, and bars across a relatively small region
(37%). See graphs below4. These benefits are significant to our lifestyle.

However, alongside these benefits concerns have emerged.

For 28% of respondents, the most significant impact of tourism has been the loss of amenity,
lifestyle and liveability, a sense that the comfort and enjoyment of their local environment is
eroding.

These concerns were closely followed by reduced mobility, traffic congestion and overcrowding,
reflecting a shire-wide desire to protect the ease and quality of everyday life.

Environmental degradation (16%) also remains a concern, reinforcing the need to manage
tourism in a way that protects Noosa’s natural assets, safeguarding them for the future.




4
    DMP Phase 1 Community Engagement Results

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