ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 1_Destination Management Plan

that the region will experience increased overnight stays, international visitors, day-trippers and
potentially pre-Games preparation and training activities. Noosa has the opportunity to position itself
as a wellness, recovery and nature-based sustainable destination, before, during and after the Games.

These opportunities, however, come with potential challenges, including additional pressure on our
environment, community infrastructure, transport networks, accommodation and experiences.

To ensure benefits are realised without compromising Noosa’s lifestyle or natural assets, the DMP
includes targeted strategies across infrastructure and transport planning, environmental management,
destination marketing and community engagement. These measures will need specific focus, planning
and investment to ensure Noosa can embrace the opportunities of 2032 for the lasting benefit of the
community while ensuring we are prepared to manage the potential impacts and protect what makes
our place “different by nature.”




2.2 The Destination Management Plan
Noosa’s Destination Management Plan is our shared promise to continue safeguarding and
enhancing the place we love.

At the heart of our approach is a set of 4 Guiding Principles, shaped by the priorities, solutions
and actions our community believes will best address the challenges that Noosa is facing, and
the steps the community believes are needed to take to help us meet them.

This plan includes actions that are both in progress and new. Section 2.2 lists all actions,
section 2.3 highlights new actions and programs as a priority focus for the next 1- 3 years.


 PRINCIPLE 1 – Respecting Community                 PRINCIPLE 2 – Leading the Way

 Noosa's wellbeing is at the centre of this         Noosa's lifestyle, community, environment
 Destination Management Plan, with                  and visitor experiences are strengthened
 responsible tourism contributing to improved       through shared, responsible and regenerative
 quality of life, connectivity, accessibility and   tourism, underpinned by strong Council
 housing amenity.                                   leadership and collaborative destination
                                                    governance with our community, industry
                                                    and partners.


 PRINCIPLE 3 – Living our Values                    PRINCIPLE 4 – Tourism for Good

 We all share a deep love for Noosa - everyone      In Noosa, tourism is for good - enhancing and
 - residents, businesses and visitors tread         regenerating Noosa's community,
 lightly and work together to keep Noosa            environment, and economy while protecting
 special, protecting its natural beauty,            our way of life, and supporting a healthy and
 community spirit and cultural heritage for         thriving place, for all.
 current and future generations.

Figure 14: Four x Guiding Principles


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