2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

HIGHLIGHTS

                                                           E AT + D R I N K                                                                                                                                                     E AT + D R I N K


                                                                                           BEST OF



                                                                                           Noosa
                                                                                           The beach may be this town’s star player but Alexandra Carlton
                                                                                           reckons that the food scene is set to become its biggest drawcard.

     M E D I A S P OT L I G H T
                                                                                                                                                                        FO R B R E A K FA S T                  FO R S H A R E P L AT ES



     ON NOOSA
                                                                                                                                                                        VanillaFood                            Light Years
                                                                                                                                                                        2/10 Lanyana Way, Noosa Junction       1 Sunshine Beach Road,
                                                                                                                                                                        Creamy ceramics, pale wooden           Noosa Heads
                                                                                                                                                                        furniture and native flowers make      With equally colourful outposts
                                                                                                                                                                        visiting VanillaFood’s flagship café   in Burleigh Heads and Byron Bay,
                                                                                                                                                                        feel like you’ve stepped into an       the Noosa arm of this trio of Asian
                                                                                                                                                                        Instagram story. And the produce       eateries is a riot of pink neon
                                                                                                                                                                        from local suppliers like Voodoo       and vibrant greenery. It’s also
                                                                                                                                                                        bacon, Rawganix eggs and               a gourmand’s paradise; the fried



     Our visiting journalists program
                                                                                                                                      NOOSA
                                                                                                                                      HEADS                             Tanglewood organic sourdough           cauliflower with a umami bomb of
                                                                                                                      NOOSAVILLE                 SUNSHINE BEACH
                                                                                                                                                                        ensure everything also tastes          “strange” sauce and a hit of herbs
                                                                                                                                                                        as good as it looks.                   and toasted coconut must be,
                                                                                                                                                                          vanillafood.com.au                   hands-down, one of the greatest
                                                                                                                                                                                                               vegan dishes served in Australia.



     brought relevant media to Noosa
                                                                                                                                                                        FO R F I S H A N D C H I P S             lightyearsasiandiner.com.au
                                                                                                                           PEREGIAN BEACH                               Noosa Boathouse
                                                                                                                                                                        194 Gympie Terrace, Noosaville         FO R C O FFEE
                                                                                                                                                                        If you don’t eat fish and chips        Clandestino Coffee
                                                                                                                                                                        on the sand while shooing away         59 Rene Street, Noosaville



     to experience a variety of our
                                                                                                                                                                        seagulls, are you even on holiday?     Inside the cavernous warehouse
                                                                                           Nowhere mixes laid-back with                                                 The elegant Noosa Boathouse is         of Belmondo’s Organic Markets
                                                                                           luxury quite like Noosa, which                                               primarily a sit-down restaurant        in Noosaville’s industrial district
                                                                                           conjures both nostalgic summer                                               and cocktail bar on the river but      lies Clandestino Coffee, a temple
                                                                                           holidays and romantic, upscale                                               it’s their takeaway window that        of worship to the mighty bean.



     members’ products. We curated
                                                                                           honeymoons. But in recent years                                              brings crowds flocking like they’re    The Taylor brothers have coffee in
                                                                                           the town, a two-hour drive north                                             seagulls themselves.                   their blood – at their family’s café,
                                                                                           of Brisbane on Queensland’s                                                    noosaboathouse.com.au                “I used to need to stand on a milk
                                                                                           Sunshine Coast, has made a name                                                                                     crate to steam the milk,” says
                                                                                           for itself as one of the country’s                                           FO R V I E W S                         Jaxon, who now supplies to cafés



     media famils to complement
                                                                                           most exciting food destinations.                                             Season                                 all over the region. Stop in for their
                                                                                               As you’d expect from a seaside                                           25 Hastings Street, Noosa Heads        house blend or take a course in
                                                                                           spot the seafood is outstanding,                                             There’s no shortage of breezy,         creating latte art.
                                                                                           from reef fish to prawns to                                                  all-about-the-outlook venues             clandestino.com.au
                                                                                           Moreton Bay bugs. Local beef,                                                along Main Beach and Season is



     activity focus such as wellness,
                                                                                           pastured in the lush hinterland,                                             a classic. Of course, even classics    FO R L AT E-N IG H T B I T ES
                                                                                           is also some of the best you’ll                                              need a refresh from time to time;      Village Bicycle
                                                                                           find anywhere. And the rich soil                                             last year’s renovation brought         6/16 Sunshine Beach Road,
                                                                                           means fruit and vegetables, like                                             a new bar and open floor plan          Noosa Heads
                                                                                           the famous Noosa Reds tomatoes,                                              to maximise views. The menu is         The Black Keys and the White


     sustainability, hinterland, food
                                                                                           explode with flavour. So next time                                           a mod Oz medley leaning towards        Stripes pump through the sound
                                                                                           you’re in Noosa be sure to pack            Noosa’s popular Main Beach        the tropical – think coconut-          system, brash street-art murals
                                                                                           three things: swimmers, sunscreen         (opposite) faces north, offering   braised short ribs with tamarind.      adorn the beer garden and on
                                                                                           and your biggest appetite.                 protection from large swells.       seasonrestaurant.com.au              the menu are burgers, tacos,




     trails, bushfire recovery and
                                                           64   qantas.com/travelinsider                                                                                                                               qantas.com/travelinsider   65




     villages.

     Editorial features appeared
     in national and regional
     print, television and digital
     publications including a 2-page
     feature on Noosa’s hidden gems
     in The Weekend Australian
     Magazine (estimated media
     value $400,000+), Geographical
     UK Magazine, QWeekend,
     Qantas Spirit Magazine,
     Fairfax community papers,
     News Ltd Saturday travel
     pages, Queensland Weekender
     TV, Out and About with Kids,
     Queensland Magazines and
     MindFood.

     We partnered with Lonely Planet to be the only
     Queensland destination featured on their Lonely
     Planet TV, sharing video of the Noosa Everglades
     with their 44 million viewers. The Sunrise weather
     TV broadcast featured members talking about
     wellness, healthy eating and why some of Australia’s
     best athletes choose to live in Noosa. The broadcast
     also launched the Noosa Eat & Drink Festival to a
     national audience.

     We attended the International Media Marketplace
     forum, connecting with some of Australia’s best travel
     and lifestyle media, and we regularly distributed
     media releases about Noosa’s tourism products and
     initiatives to travel media around Australia.




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