2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

HIGHLIGHTS




     N O O S A O N T H E G L O B A L S TA G E


     Our extensive global program covered trade missions to key international
     markets, international sales calls, training of trade specialists, hosting
     visiting trade on famils, mentoring local members to help them work in
     the international market, and marketing support for those already
     in the global sphere.

     We took part in Queensland on Tour trade roadshows with Tourism and
     Events Queensland (TEQ) to the UK, Germany, France and Austria, meeting
     hundreds of product managers, Aussie specialists, wholesalers and retail
     travel trade to update them about the latest news from Noosa. We also
     conducted a solo sales mission in the UK, delivering training sessions and
     meetings to key wholesale teams. To support the Western travel agent
     training program, we also attended Corroboree West.



                                             We attended Australia Marketplace with Tourism Australia (TA) in North America,
                                             a key source market for Noosa, meeting hundreds of agents from major suppliers including
                                             Goway and Helloworld. The North American market delivered high value travellers with
                                             visitation and spend trending upwards over several years.

                                             The Australia’s Nature Coast partnership with Fraser Coast Tourism & Events,
                                             Visit Sunshine Coast and Destination Gympie Region delivered a three-year strategy
                                             and campaign activity across the UK and Europe in partnership with TEQ.

                                             With travel restrictions in place, Tourism Noosa delivered virtual training sessions,
                                             media updates and e-newsletters, updating the travel trade on Noosa’s export-ready
                                             products to ensure Noosa is included in wholesale itineraries when borders re-open.

                                             The travel trade is vital in reaching future international visitors who generally stay
                                             3-5 nights and have relatively high spend on experiences. We work with partners
                                             TA and TEQ and our UK representative the Sandra Leach Company to ensure
                                             Noosa remains top of mind.



     Mentoring for members

     Tourism Noosa secured a $20,000 State Government
     grant through the Building Better Regions Funding to
     deliver an intense Industry Leadership Program to provide
     members with mentoring, workshops and a roadshow
     to Tasmania that demonstrated new thinking, packaging
     opportunities, inspirational storytelling skills and sales
     opportunities. Participants experienced ‘Best in Practice’ tourism offerings and analysed the
     learnings to apply to their own tourism businesses, and had the chance to work together more
     effectively. We also assisted in delivering the QTIC (Queensland Tourism Industry Council)
     mentoring and Global Ready Industry Program.




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