2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

HIGHLIGHTS




     M E M B E R S TA K E U P C O O P E R AT I V E
     MARKETING OPPORTUNITIES

     The cooperative marketing program invited members to join our
                                                                                                                                                                                                                                                                                                                      D I S C O V E R N O O S AV I L L E
     marketing activities across print, digital and social media, with a
                                                                                                                                                                                                                                                                                                                                                  Only five minutes from Noosa Main Beach,

     variety of affordable opportunities in national markets. We redesigned                                                                                                                                                                                                                                                                 this beautiful river destination offers stunning sunsets,
                                                                                                                                                                                                                                                                                                                                    open-air dining and craft breweries, specialty boutiques and calm,


     advertising channels to further target audiences and deliver strong
                                                                                                                                                                                                                                                                                                                                      crystal clear waters - perfect for swimming and water sports.
                                                                                                                                                                                                                                                                                                                                    Noosaville is the perfect destination for families and friends alike.



     return on investment for cooperative marketing partners.

     Print opportunities including Australian Traveller, Qantas Magazine
     and Peppermint Magazine were fully subscribed. Digital opportunities
     included a fully subscribed village-themed social media campaign for
     Noosaville (click-through rate of 1.4% out-performed industry standard                                                                                                                                                                                            35% OFF                                       STAY 3 PAY 2                          CRAFT BEER & SPIRITS                  BUBBLES + CHEESE                 BUBBLES + COFFEE




                                                                                                                                                                                                                                                                     R AC V N O O S A                               I V O R Y PA L M S R E S O R T        ‘F O R T U N E’ N O O S A H E A D S   R E G AT TA                      T W I N Q U AY S



     of 0.9%), and an Australian Traveller digital campaign that was fully
                                                                                                                                                                                                                                                                                                                                        *
                                                                                                                                                                                                                                                                     RESORT                                         S TAY 3 PAY 2                         DISTILLERY AND LAND &                 NOOSA                            NOOSA
                                                                                                                                                                                                                                                                                                                                                          SEA BREWERY

                                                                                                                                                                                                                                                                     Happy Kids = Happy Parents                     A relaxing holiday resort on          Immerse yourself in the               Waterfront Endless Summer        Noosa River Summe
                                                                                                                                                                                                                                                                     = Awesome family Holidays.                     7.5 acres of tropical gardens,        Noosa lifestyle with our fresh        Deals on Noosa River –           3 nights from $465 /

     subscribed until COVID-19 temporarily halted all activity.                                                                                                                                                                                                      Stay at 5 Star RACV Noosa
                                                                                                                                                                                                                                                                     Resort and save up to 35%*.
                                                                                                                                                                                                                                                                                                                    ideal for families and couples.
                                                                                                                                                                                                                                                                                                                    Next to Noosa River in
                                                                                                                                                                                                                                                                                                                                                          brewed craft beers, fine spirits
                                                                                                                                                                                                                                                                                                                                                          and locally sourced food.
                                                                                                                                                                                                                                                                                                                                                                                                3 nights from $555 / 5 nights
                                                                                                                                                                                                                                                                                                                                                                                                from $875*. Includes Bottle
                                                                                                                                                                                                                                                                                                                                                                                                                                 from $775*. Free Bu
                                                                                                                                                                                                                                                                                                                                                                                                                                 + Coffee voucher. Gr
                                                                                                                                                                                                                                                                                                                    Noosaville, five minutes to           It’s the perfect day out with         of bubbles + Gourmet Cheese      location - 100m from
                                                                                                                                                                                                                                                                                                                    Noosa’s Main Beach. Valid             tours and a free courtesy bus         Box in a Riverfront apartment.   River Foreshore. Vali
                                                                                                                                                                                                                                                                                                                    27 Jan - 30 Mar 2020.                 running daily.                        Valid Feb-Mar 2020.              Feb-Mar 2020.

                                                                                                                                                                                                                                                                      1300 273 962                                  07 5473 1700                         07 5455 6128                         07 5449 0522                    07 5449 9093
                                                                                                                                                                                                                                                                      racv.com.au/noosa                             ivorypalmsresort.com.au              landandseabrewery.com                regattanoosa.com.au             twinquays.com.


                                                                                                                                                                                                                                                                     *Terms and conditions apply.



                                                                                                                                                                                                                                                                     V I L L AG E S O F N O O S A

                                                                                                                                                                                                                                                                     V I S I T N O O S A . C O M . A U / N O O S AV I L L E




                                             Retreat to the Biosphere and restore life’s balance
                                                          in Noosa, a UNESCO Biosphere Reserve




             PEPPERS NOOSA RESORT                             N O O S A M OV E                          S T E P H A N I E S O C E A N S PA   JUNGLE & CO                                   S E N S A U R A D AY S PA              A L AYA V E R D E                              T R E E TO P C H A L L E N G E
             & VILLAS                                                                                   NOOSA
             S TAY 3 A ND SAV E UP TO 2 0 % *                 IN S P IR IN G P H YS ICA L ACT IV IT Y   S PA E XP E R IE N CE S W IT H       WO R L D ’ S F I R S T G U T H E ALT H B AR   W E L L B E I N G S AN C T UAR Y I N   THE NOOSA BIOSPHERE:                           AU S T R AL I A’ S H I G H E S T
                                                              FO R B E T T E R H E A LT H               W E LLN E S S IN M IN D              N OW I N N O O S A AN D M E L B O U R N E     T H E H E AR T O F N O O S A           B O O K YO U R F R O N T R OW R E T R E AT     ADV E N T U R E PAR K


             Poised on the hillside with                      Improving health and wellbeing            Luxe spa location. Signature         Jungle & Co is your one-stop-shop             Nourish yourself at Sensaura           In the midst of Noosa’s                        Our Adventure Park takes you
             striking views, Peppers Noosa                    through exercise. Personalised            massage. Decadent rituals.           for all things healthy and delicious          Day Spa: Let time stand still          extensive natural forest network               sky-high as you explore stunning
             Resort & Villas offers the ultimate              consultation, exercise program            Vichy shower. Private mineral        – salads, juices, brain-boosting              and body tension melt away.            lies our luxury 3 suite retreat B&B,           rainforest in the tree-top canopy
             in relaxation and eco-conscious                  written by medical doctor and             floatation suite.                    smoothies, immunity collagen                   •   Massage                           Alaya Verde. Superb food                       with more than 100 challenges
             sustainability.                                  physiotherapist. Recover and                                                   broths and Gut Healing Cleansing               •   Facials                           and a stunning location.                       and 12 ziplines, suspended up

             * Offer subject to availability, valid for
                                                              revitalise with an indulgent                                                   Packs to get you glowing from                  •   Yoga                                                                             to 30m above the forest floor.
             sale to 31/03/20 and travel to 30/09/20.         Kahuna massage.                                                                the inside out.                                •   Body treatments


              07 5455 2200                                    noosamove.com.au                         07 5473 5353                        07 5415 1348                                 07 5473 5360                          0411 399 873                                  1300 881 446
              peppers.com.au/noosa                             dradamhall@                              stephanies.com.au                   jungleco.com.au                              sensaura.com.au                       alayaverde.com                                treetopchallenge.com.au
                                                                noosamove.com.au




                                                                                                                                                                                                                                                                                                                                                                                                              28