2021-02-09 S&O Agenda - Item 11 - Attachment 1 - Tourism Noosa Annual Report 2019-20

HIGHLIGHTS




     D I G I TA L S T R AT E G Y I S A LWAY S O N

     Planning began for the next evolution of our digital strategy
     to significantly boost this activity and its performance, with
     an ‘always on’ approach to ensure Noosa is top of mind for
     travellers. A targeting strategy built enquiry and qualified
     leads from off-season travellers , and diverse activities,
     dining, art and shopping was highlighted with a village
     focus on social media.

     With the onset of COVID-19, a
     specific social media and digital
     strategy was developed in line with
     best-practice recommendations
     from throughout the tourism industry
     with regards to content, timing and
     tonality. We used our social media
     channels to boost support for local
     businesses that continued to operate
     during this time.




     I N D U S T R Y V O I C E F O R S U S TA I N A B I L I T Y

     Tourism Noosa’s work in sustainable tourism achieved national recognition with team members
     invited to participate in and present at a range of industry events, including:

     • DestinationQ, Emerging Tourism Leaders Panel | The future
         of the industry.

     • Adventure Queensland, Youth Tourism Conference | Noosa’s
         journey towards becoming a sustainable tourism destination.

     • Destination Southern Tasmania | How tourism organisations
         can successfully work with councils, members and other
         stakeholders on achieving sustainability for the industry.

     We were also represented in key community forums including the
     Sustainable Tourism Reference Group, Teewah-Cooloola Working
     Group and Zero Emissions Noosa management committee. We
     partnered with local environmental groups including Noosa and
     District Landcare and Noosa Integrated Catchment Association,
     and supported community initiatives such as National Recycling
     Week and Clean up Australia Day.




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